Google Analytics adds Pinterest cost data import integration

The brand new characteristic permits entrepreneurs to trace Pinterest promoting bills, clicks, and impressions straight inside Google Analytics properties. This integration represents one other enlargement of Google Analytics’ value information import capabilities, which beforehand required guide uploads or third-party options for non-Google promoting platforms.

In response to the documentation, the Pinterest Adverts Knowledge Import mechanically makes an attempt to tug not less than 24 months of historic information into Analytics properties. The system will extract the utmost timeframe allowed when APIs don’t help the complete 24-month interval.

Google has issued a warning about potential information duplication. Analytics doesn’t deduplicate info between the automated import and beforehand uploaded guide value datasets. Advertisers who’ve present Pinterest value information that may overlap should delete prior datasets earlier than implementing the brand new characteristic to keep away from inaccurate reporting.

The combination requires particular setup parameters. Entrepreneurs should keep each a enterprise account and an promoting account for Pinterest Adverts, whereas holding not less than Editor position permissions of their Google Analytics property. All paid Pinterest site visitors should be tagged with constant UTM parameters in vacation spot URLs.

4 URL parameters play essential roles within the setup course of. The utm_source and utm_medium parameters are necessary, whereas utm_campaign and utm_id stay non-obligatory however extremely advisable by Google. All paid Pinterest site visitors ought to use a single distinctive worth for utm_source and a single distinctive worth for utm_medium. When making a Pinterest Price Knowledge Import configuration, the values entered for “Marketing campaign Supply” and “Marketing campaign Medium” should precisely match these utm_source and utm_medium values.

The configuration course of entails 4 distinct steps. First, advertisers create a brand new information supply within the Admin part underneath “Knowledge assortment and modification” by clicking Knowledge import. They choose Price information as the information sort and Pinterest because the import supply. The second step establishes the connection by signing into Pinterest Adverts by a pop-up window utilizing Pinterest consumer credentials.

In the course of the third step, advertisers choose the Pinterest Advert account managing the promoting information they intend to tug into Analytics. They have to present Supply and Medium values similar to the utm_source and utm_medium parameter values included in vacation spot URLs. Google emphasizes that Marketing campaign supply and Marketing campaign medium values should align exactly with the utm_source and utm_medium parameters specified on vacation spot URLs for Pinterest Adverts campaigns.

The fourth step permits advertisers to evaluate all fields, modify the information supply title, regulate import schedules, and apply filters earlier than clicking End. Fields are mechanically mapped throughout this evaluate section.

Imports require as much as half-hour to finish. Knowledge turns into accessible in experiences inside 24 hours. Advertisers can view values of beforehand created connectors by the Knowledge Import desk or its particulars window.

Configuration settings related to information pulling can’t be modified as soon as a connector is created. Advert Account, Supply, and Medium parameters stay locked. Altering these parameters requires deleting the older connector and creating a brand new one.

The combination issues considerably for the advertising neighborhood managing multi-platform promoting campaigns. Google Analytics customers whose properties have two or more linked Google Ads accounts beforehand skilled under-reporting of conversions, although enhancements have been applied. The Pinterest integration permits advertisers to centralize value information from a number of platforms inside a single analytics property.

Prospects who hyperlink their Google Adverts or Google Advertising and marketing Platform accounts to a Google Analytics property are correlated with a 23% enhance in conversions and a ten% discount in value per conversion. Whereas this particular statistic applies to Google Adverts linking, it demonstrates the broader worth of consolidated promoting information inside Analytics properties.

The Pinterest integration arrives alongside comparable integrations for different platforms. Google Analytics released cost data import capabilities for Snap ads on September 17, 2025, and Reddit Ads on July 21, 2025. These integrations comply with the identical seamless setup course of, enabling advertisers to mechanically monitor value information from a number of social media platforms.

Cost data import expanded significantly in mid-2025. Further information sources grew to become supported in open beta on June 24, 2025, together with Google Sheets, Amazon Redshift, Amazon S3, BigQuery, Google Cloud Storage, HTTPS, MySQL, PostgreSQL, and Snowflake. As soon as information configuration is ready up and price information is imported, advertisers can evaluate efficiency throughout all promoting initiatives within the Acquisition > Non Google value report and the Planning > All channels report within the Promoting workspace.

Google simplified cost data import requirements on February 3, 2025, decreasing required fields to 3: supply, medium, and date. The campaign_name and campaign_id fields grew to become non-obligatory, although Google recommends importing them for extra granular reporting. When value information is imported with out campaign_name or campaign_id, information is reported in combination when these dimensions are requested.

For Pinterest advertisers, the combination offers a streamlined various to guide value information uploads. Guide uploads required downloading value information from Pinterest, formatting it in response to Google Analytics specs, and importing CSV information on a recurring foundation. The automated integration eliminates these guide processes whereas guaranteeing information freshness by scheduled imports.

The combination additionally permits higher attribution evaluation throughout promoting channels. Entrepreneurs can now evaluate Pinterest promoting efficiency in opposition to different paid and natural channels inside unified experiences. This cross-channel visibility helps extra knowledgeable funds allocation choices.

Pinterest has grown as an promoting platform, significantly for retail, e-commerce, and shopper items manufacturers. The platform’s visible discovery format attracts customers with excessive buy intent. Pinterest delivered 17% revenue growth within the second quarter, reaching 578 million month-to-month lively customers. Correct value monitoring inside Google Analytics permits advertisers to calculate return on advert spend throughout all channels and optimize campaigns based mostly on complete efficiency information.

Technical implementation requires consideration to URL parameter consistency. Advertisers should audit their Pinterest campaigns to make sure uniform tagging throughout all advertisements. Inconsistent UTM parameters will stop correct information import or end in fragmented reporting. A single Pinterest marketing campaign with various utm_source values will seem as separate site visitors sources in Analytics.

The import schedule runs mechanically after preliminary setup. In contrast to guide uploads that require recurring motion, the automated integration maintains present information with out ongoing intervention. This automation reduces the danger of reporting gaps brought on by delayed or forgotten guide uploads.

Knowledge accuracy relies on correct Pinterest Adverts account configuration. Advertisers ought to confirm that every one vacation spot URLs comprise the required UTM parameters earlier than creating the Analytics connector. Lacking parameters will end in untracked site visitors that seems as direct or referral site visitors moderately than paid Pinterest site visitors.

The 24-month historic information import offers instant entry to long-term efficiency tendencies. Advertisers can analyze year-over-year efficiency, seasonal patterns, and marketing campaign evolution with out manually backfilling historic information. This historic context helps extra correct forecasting and funds planning.

Google Analytics processes imported value information to populate three particular metrics: Adverts value, Adverts clicks, and Adverts impressions. These metrics seem alongside natural site visitors metrics in commonplace experiences, enabling side-by-side comparability of paid and unpaid efficiency.

The combination requires no ongoing API upkeep by advertisers. Google manages the Pinterest API connection and information extraction course of. Advertisers want solely keep legitimate Pinterest Adverts account credentials and Analytics property entry.

For companies managing a number of shopper accounts, the combination streamlines reporting workflows. A single setup course of per shopper offers ongoing information synchronization with out guide intervention. This effectivity permits companies to scale Pinterest promoting administration throughout bigger shopper portfolios.

The Pinterest integration joins a rising ecosystem of native promoting platform connections inside Google Analytics. As extra platforms obtain native integration help, advertisers can consolidate efficiency information from more and more numerous media mixes inside a single analytics property.

Timeline

• February 3, 2025: Cost data import requirements simplified to 3 required fields (supply, medium, date)
• June 6, 2025: Google strengthens consent monitoring tools with Tag Diagnostics integration
• June 24, 2025: Cost data import expanded to help a number of information sources in open beta
• July 21, 2025: Reddit Ads cost data import integration released
• August 6, 2025: Conversion information high quality enhancements applied for properties with a number of linked Google Adverts accounts
• September 17, 2025: Snap Ads cost data import integration released
• September 24, 2025: Google Adverts linking suggestion launched displaying 23% conversion enhance correlation
• September 26, 2025: Pinterest Adverts value information import integration introduced

Abstract

Who: Google Analytics launched this characteristic for advertisers managing Pinterest Adverts campaigns who want to trace promoting prices, clicks, and impressions inside their Analytics properties.

What: A local integration that mechanically imports value information from Pinterest Adverts into Google Analytics properties, eliminating guide add necessities and offering as much as 24 months of historic information. The combination populates three metrics: Adverts value, Adverts clicks, and Adverts impressions.

When: The characteristic was introduced on September 26, 2025, following comparable integrations for Snap Adverts (September 17, 2025) and Reddit Adverts (July 21, 2025).

The place: The combination operates inside Google Analytics properties by the Knowledge Import part underneath Admin. Knowledge seems within the Acquisition > Non Google value report and Planning > All channels report within the Promoting workspace.

Why: The combination addresses the necessity for centralized promoting efficiency information throughout a number of platforms. It permits advertisers to check Pinterest promoting efficiency in opposition to different channels, calculate complete return on advert spend, and make knowledgeable funds allocation choices with out guide information processing. The characteristic builds on broader Google Analytics enhancements that correlate linked promoting accounts with elevated conversions and decreased value per conversion.