Gainsight’s Director of Product Advertising, Tori Jeffcoat, stops by the Radically Clear podcast to unpack the way forward for AI and buyer expertise. Uncover why delivering a constant, unified expertise throughout each touchpoint is the final word aim, and the way AI generally is a highly effective associate in attaining it.

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Episode abstract

What do prospects actually need? It will not be what you suppose.

On this episode of Radically Clear, we sit down with Tori Jeffcoat, Director of Product Advertising at Gainsight. Tori takes the mic to debate the trendy buyer expertise and the function AI performs in it. In Tori’s phrases:

The largest factor that’s high of thoughts for me is: How can we as a model, as a enterprise, create and preserve a constant, genuine message round who we’re when a lot is altering in SaaS proper now, and the fixed evolution of AI.

She even argues that in a world the place AI and buyer expertise is quickly altering, the actual key to success is consistency. That’s what prospects need.

It doesn’t actually matter for those who’re interacting with a human or an agent. When the expertise is constant…that actually…delivers what prospects need.

Tori additionally explains why the key to constructing belief and model loyalty lies not within the “who” (human or agent), however within the “how,” delivering a unified, high-quality, constant expertise throughout each single channel.

Diving deep into a number of the methods Gainsight leverages purpose-built AI to scale buyer success in methods by no means earlier than attainable, Tori shares it’s energy to uncover indicators and attain prospects that human groups can’t by automating routine duties. This frees up buyer success groups to give attention to strategic, high-value actions as a substitute of being slowed down by handbook processes.

Scorching matters

  • Why the “model of the longer term” will likely be totally trusted and powered by AI, however constructed on human-centric rules.
  • The best way to transfer previous the preliminary “hype cycle” of AI to create content material that really provides worth and builds belief.
  • The distinction between low-value, transactional duties (excellent for AI) and the high-value, relationship-building work that continues to be solely human.
  • The worry of AI changing roles and why she believes AI brokers will serve to increase the attain of groups, not substitute them.

This dialog is a must-listen for any B2B marketer seeking to leverage AI and buyer expertise strategically to ship a constant expertise that prospects will love.

Listen to the full episode to discover ways to future-proof your buyer expertise technique in an AI-first world.

Meet Tori

Tori Jeffcoat leads Product Advertising at Gainsight, the place she shapes the narrative round AI, clever brokers, and Buyer Success innovation. Gainsight powers retention for the world’s most customer-centric manufacturers—driving outcomes throughout all the buyer journey with Atlas AI brokers on the core.

A flexible advertising chief, Tori has a monitor report of excessive affect and has co-authored Gainsight’s Product-Led Progress micro-certification, contributed to Gainsight’s definitive guide on Digital Buyer Success, and has been acknowledged as a Advertising/PR Skilled of the Yr and a earlier Tampa Bay Enterprise Journal 30 Underneath 30 honoree.


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