Google discontinues Business Profile Q&A API effective November 3

Google introduced on September 17, 2025, that it’ll discontinue the My Enterprise Q&A API on November 3, 2025, in accordance with notifications despatched to builders via the Google for Builders platform. The choice impacts companies and third-party functions that handle questions and solutions programmatically via Google Enterprise Profile listings.

The e-mail notification, which surfaced in native search boards, acknowledged that Google is “within the strategy of updating the Q&A performance and person expertise.” Nevertheless, the corporate supplied no particular timeline for substitute performance or detailed migration steerage for affected companies. The announcement represents one other vital change to Google’s enterprise administration platform following earlier characteristic deprecations all through 2024 and 2025.

In keeping with the communication, companies will lose the flexibility to learn or publish questions and solutions utilizing the API after November 3, 2025. The present Q&An information stays accessible via the API till the discontinuation date, permitting companies time to export historic data. The deprecated API beforehand enabled automated administration of buyer inquiries throughout a number of enterprise places via a single interface.

Technical infrastructure implications

The My Enterprise Q&A API operated via the mybusinessqanda.googleapis.com service endpoint, offering REST sources for managing questions and solutions on the location degree. In keeping with Google’s developer documentation up to date October 16, 2024, the API supported creating, deleting, itemizing, and updating questions via the v1.places.questions useful resource. Companies might additionally handle solutions via the v1.places.questions.solutions useful resource utilizing delete, listing, and upsert strategies.

The API facilitated programmatic administration of buyer questions throughout a number of enterprise places. Advertising and marketing groups utilized these capabilities to keep up constant response instances and standardized solutions throughout franchise networks and multi-location companies. The discontinuation impacts companies that built-in Q&A administration into customer support workflows and automatic response programs.

Google’s developer documentation signifies that companies requiring API entry wanted to request particular quota allocations via the Google Enterprise Profile API entry course of. The corporate usually assigned zero quotas initially, requiring handbook approval for implementation. This managed entry method suggests restricted adoption in comparison with different Google Enterprise Profile API endpoints.

PPC Land’s analysis of Google’s Business Profile evolution demonstrates how the platform continues consolidating options and streamlining administration capabilities. The Q&A API deprecation follows the July 31, 2024, discontinuation of the Google Enterprise Profile chat characteristic, indicating Google’s strategic concentrate on particular communication channels.

Present Q&A performance stays lively

Regardless of API discontinuation, the Q&A characteristic continues working via Google Search and Maps interfaces. In keeping with data shared by native search professional Pleasure Hawkins on Might 28, 2025, Q&A performance shows in particular search eventualities throughout Google’s platforms. The characteristic seems when customers click on on companies from map pack outcomes and through all Google Maps searches.

The present implementation excludes Q&A from direct search outcomes that generate data panels with out map pack shows. For instance, searches concentrating on particular enterprise places that produce single outcomes bypass Q&A show on Google Search. Nevertheless, broader queries producing map pack listings preserve Q&A performance when customers entry particular person enterprise profiles.

Enterprise house owners retain full entry to Q&A administration via the Google Enterprise Profile interface and might proceed posting and responding to buyer questions manually. The present internet interface gives full query and reply administration capabilities with out programmatic limitations. Companies can monitor buyer inquiries and preserve response protocols via the usual dashboard.

Google confirmed that Q&A performance “continues to be out there to companies and customers” via native platform interfaces. The discontinuation particularly targets programmatic entry somewhat than eliminating the characteristic solely. This method aligns with Google’s technique of sustaining consumer-facing performance whereas lowering developer API floor areas.

Advertising and marketing trade influence

The API discontinuation impacts companies and software program suppliers managing a number of consumer places via automated programs. Advertising and marketing expertise platforms that built-in Q&A administration into broader fame administration suites should redesign workflows to accommodate handbook administration necessities. The change notably impacts franchise administration programs and multi-location retail operations that relied on centralized Q&A oversight.

Earlier Google Enterprise Profile API modifications created related disruptions for advertising and marketing professionals managing consumer accounts. Google’s comprehensive business links policy updates carried out on September 3, 2025, required vital technical infrastructure changes for compliance with automated verification programs. The Q&A API deprecation continues this sample of lowering programmatic entry whereas sustaining shopper performance.

In keeping with the deprecation schedule revealed August 28, 2025, Google changed the accounts.places.reportInsights methodology from Google My Enterprise v4.9 with the brand new Enterprise Profile Efficiency API. The transition launched the fetchMultiDailyMetricsTimeSeries methodology, enabling a number of DailyMetrics retrieval in single API requests. This demonstrates Google’s method of offering enhanced substitute performance somewhat than easy characteristic elimination.

The timing aligns with Google’s broader platform modernization efforts throughout promoting and enterprise administration instruments. Recent API developments exhibit the corporate’s concentrate on AI-powered automation and centralized administration capabilities. The Q&A API deprecation follows this strategic course by consolidating administration via main interfaces.

Enterprise Profile Efficiency API enhancement

Concurrent with the Q&A API announcement, Google up to date the Enterprise Profile Efficiency API with new multi-metric capabilities. The enhancement, documented October 16, 2024, launched the fetchMultiDailyMetricsTimeSeries methodology for retrieving a number of DailyMetrics objects via single API requests. This performance changed the deprecated v4 reportInsights methodology that ceased operations March 30, 2023.

The Efficiency API operates via the businessprofileperformance.googleapis.com endpoint, offering enhanced analytics capabilities for enterprise profile metrics. In keeping with Google’s technical documentation, the API permits retailers to entry efficiency experiences about their enterprise profile presence throughout Google Search and Maps. The service requires correct quota allocation via the GBP API entry request course of.

Present Enterprise Profile Efficiency API capabilities embody day by day metrics time collection knowledge and search key phrase impression analytics. The v1.places useful resource gives getDailyMetricsTimeSeries performance, whereas the v1.places.searchkeywords.impressions.month-to-month useful resource permits search key phrase evaluation. These options assist companies in search of detailed efficiency analytics with out query administration capabilities.

Google’s method to API evolution demonstrates prioritization of analytics and measurement performance over content material administration options. The Efficiency API receives continued growth and enhancement whereas content material administration APIs face deprecation. This strategic course signifies Google’s concentrate on offering measurement instruments somewhat than complete content material administration platforms.

Historic API deprecation patterns

The Q&A API discontinuation follows established patterns in Google’s Enterprise Profile platform evolution. Earlier deprecations included the My Enterprise Enterprise Calls API, which ended Might 30, 2023, and particular location affiliation strategies discontinued on the identical date. The InsuranceNetworks and HealthProviderAttributes API strategies confronted deprecation June 17, 2024, with discontinuation July 1, 2024.

Google’s deprecation schedule usually gives 90-120 day discover intervals for API modifications. The Q&A API announcement on September 17, 2025, with a November 3, 2025, discontinuation date, follows this established timeline. Earlier Enterprise Profile API transitions maintained related discover intervals, permitting companies time to regulate operational workflows and export obligatory knowledge.

The accounts.places.reportInsights deprecation exemplifies Google’s substitute method to API evolution. The corporate launched enhanced Enterprise Profile Efficiency API performance earlier than discontinuing legacy strategies. Nevertheless, the Q&A API deprecation announcement supplied no equal substitute performance, suggesting totally different strategic priorities for content material administration versus analytics capabilities.

Help ended designations in Google’s deprecation schedule point out that API variations proceed functioning however obtain no updates or bug fixes. Discontinuation represents full service termination with error responses for all requests. The Q&A API faces discontinuation somewhat than assist ended standing, indicating Google’s intent to get rid of the performance solely.

Timeline of occasions

• October 16, 2024: Google publishes up to date My Enterprise Q&A API documentation
• March 30, 2023: Google discontinues accounts.places.reportInsights v4.9 methodology
• Might 30, 2023: My Enterprise Enterprise Calls API and site affiliation strategies deprecated
• November 21, 2022: Google publicizes Enterprise Profile Efficiency API migration from v4 reportInsights
• July 31, 2024: Google Business Profile chat feature discontinued
• September 3, 2025: Google implements stricter business links verification policies
• September 17, 2025: Google notifies builders about Q&A API discontinuation
• November 3, 2025: My Enterprise Q&A API scheduled for discontinuation

Abstract

Who: Google Enterprise Profile platform customers, builders, companies, multi-location companies, franchise operations, and advertising and marketing expertise suppliers using programmatic Q&A administration capabilities via the My Enterprise Q&A API.

What: Discontinuation of the My Enterprise Q&A API on November 3, 2025, eliminating programmatic entry for creating, studying, updating, and deleting questions and solutions on Google Enterprise Profile listings whereas sustaining handbook administration via internet interfaces.

When: Google introduced the deprecation on September 17, 2025, with implementation scheduled for November 3, 2025, offering roughly 47 days for companies to regulate workflows and export current knowledge.

The place: The change impacts the mybusinessqanda.googleapis.com service endpoint globally, impacting all companies and builders utilizing the API for Google Enterprise Profile Q&A administration throughout Google Search and Maps platforms.

Why: Google cited ongoing updates to “Q&A performance and person expertise” with out offering particular particulars about substitute options, persevering with the corporate’s sample of consolidating enterprise administration capabilities whereas lowering developer API entry factors.