Is It Still Worth It?

My Moosend evaluate introduces you to an e-mail advertising resolution based in 2012 in Greece, constructed for small to medium-sized companies, bloggers, and ecommerce manufacturers. It focuses on making e-mail campaigns and automations easy, accessible, and inexpensive — from simply $9/month.

In comparison with established giants like Mailchimp or Fixed Contact, Moosend continues to be a more recent participant out there, which can depart you questioning if it’s dependable sufficient for your small business. 

On this evaluate, I’ll provide you with an sincere, in-depth take a look at Moosend’s performance and reliability, so you may determine with confidence whether or not it’s the suitable platform on your e-mail advertising wants. 

Moosend evaluate: Abstract

What’s Moosend in 2025?

Moosend is an e-mail platform for newbies and companies with small advertising budgets. Beginning at $9/month, you get marketing campaign instruments, automation workflows, and detailed analytics from day one with out further upgrades.

The drag-and-drop editor handles marketing campaign creation with AI writing help in-built for topic strains and e-mail copy. Over 130 templates present beginning factors, although you would possibly want constructing emails from scratch utilizing the visible instruments.

I’ve discovered that its automation flows eradicate repetitive work when you set triggers based mostly on subscriber actions. Cart abandonment sequences, welcome sequence, and re-engagement campaigns run indefinitely after preliminary setup to cowl your buyer journey.

Efficiency knowledge flows into dashboards exhibiting opens, clicks, and conversion charges by machine and placement. Right here’s a screenshot of the Moosend dashboard:

I just like the dashboard’s simplicity and search characteristic. E mail and chat help function weekdays, serving to to troubleshoot email campaigns and configure superior Moosend options.

Moosend fits you should you’re a small to medium-sized enterprise or an ecommerce retailer. Nevertheless, should you promote merchandise on-line, keep in mind that transactional emails are solely accessible within the Moosend+ plan, which requires you to contact them for pricing.

Overview of Moosend’s options

After going by all Moosend has to supply, right here’s my evaluate of its varied options:

E mail builder

I examined Moosend’s e-mail marketing campaign builder, and it really works effectively. It’s straightforward so as to add your marketing campaign particulars and choose a template design. Unsplash and GIPHY combine straight, so you may seek for pictures with out opening new tabs.

Right here’s a screenshot of the marketing campaign builder:

The marketing campaign builder takes you thru every step and gives a number of options:

• 3 ways to construct your e-mail: Drag pre-made blocks, code in HTML, or kind in wealthy textual content format
• Good alignment guides: Grid strains seem once you transfer components, stopping crooked designs
• System preview switching: Examine cellular and desktop layouts with one click on
• Knowledge merge fields: Pull in subscriber names, birthdays, or buy historical past anyplace in your content material
• Spam rating checker: Check inbox placement earlier than hitting ship
• Cut up testing choices: Evaluate completely different topic strains, content material, or sender names

When you’re into the template editor, it appears like this:

The drag-and-drop performance makes constructing e-mail straightforward, with a sidebar toggle letting you cycle by completely different gadgets, layouts, and settings:

Advertising and marketing automation workflows

The workflow canvas permits you to map buyer journeys visually by dragging triggers onto the display screen and connecting them to situations and actions. As soon as activated, your automation runs till your buyer exits the workflow.

You may both create a recipe from scratch or choose a pre-built recipe, as seen beneath:

Choosing a recipe opens the automation editor, which isn’t the prettiest. Nonetheless, it offers useful alerts within the backside proper to make sure you fill in all acceptable particulars — the screenshot beneath reveals an deserted cart recipe with none edits:

Right here’s what you get with the workflow instruments:

• Habits-based triggers: Begin workflows when somebody opens emails, visits pages, abandons carts, or hits {custom} API endpoints
• Prepared-to-use recipes: Activate cart restoration, welcome sequences, or win-back campaigns from templates
• Logic operators: Create “And/Or” branches that reply to mixed subscriber actions
• Scheduled delays: Wait hours, days, or weeks between workflow steps
• Path convergence: Merge separate branches again collectively to keep away from repeating actions
• Efficiency metrics: Examine conversion charges and income with out leaving the builder
• Inside documentation: Go away notes on workflow steps on your group

The perfect factor about Moosend’s automations is that they’re straightforward to construct, edit, save, and tweak later. Its visible method makes advanced logic manageable for any non-technical members of your group. Moreover, you may see stats at a look within the Automations web page:

Subscription types

Moosend gives subscription type builders for capturing leads. Six type sorts can be found, together with popups, inline types, floating bars, floating packing containers, and full-page types.

Right here’s a picture of Moosend’s popup template library:

Choosing any of these templates opens the shape builder, which has a fundamental however intuitive interface with draggable Objects:

Type-building options embody these capabilities:

• Template library: You should utilize pre-designed types prepared for personalisation to match your model
• AI copy help: Generate type headlines and CTAs with built-in AI author ideas
• Customized knowledge fields: Gather greater than emails by including birthday fields, preferences, or any {custom} info
• Visibility controls: Set fundamental guidelines for all guests or superior concentrating on by web page, machine, or consumer habits
• Gamification choices: Add “Wheel of Fortune” spin-to-win components for interactive lead seize
• GDPR compliance: Constructed-in consent checkboxes for knowledge assortment transparency

The shape builder consists of group collaboration options with commenting straight within the editor, and the analytics tracks impressions, conversions, and conversion charges for every type.

Touchdown pages

Moosend features a landing page builder alongside its e-mail instruments, letting you create lead seize pages with out coding. The drag-and-drop interface works equally to the e-mail editor however produces standalone net pages.

Right here’s a screenshot of Moosend’s touchdown web page template library — you may seek for completely different industries and preview templates earlier than modifying them:

Touchdown web page options embody:

• Template library: Round 40 pre-designed layouts for lead era, product launches, webinars, and occasion signups
• Constructed-in types: Add subscription fields on to pages with out separate type creation
• AI copywriting: Generate headlines and physique textual content by describing your provide to the AI assistant
• Customized font uploads: Preserve model consistency by importing your organization fonts
• Conversion monitoring: Monitor type submissions, button clicks, or web page views as conversion occasions
• Historical past mode: Revert to earlier variations if edits go fallacious
• Countdown timers: Add urgency components to limited-time gives
• Fb Pixel and Google Analytics: Observe customer habits and retarget audiences

The builder consists of group collaboration options with remark threads on web page components. Pages adapt to cellular gadgets robotically, although customization choices stay fundamental in comparison with devoted touchdown web page instruments.

Segmentation and personalization

Moosend permits you to construct viewers segments that replace based mostly on subscriber exercise, demographics, purchases, and engagement knowledge. You may then ship these segments focused messaging, reminiscent of VIP gives and win-back campaigns.

Your segment-builder choices embody creating from scratch or deciding on a pre-built one:

Choosing a section opens the section editor:

I discovered the section builder to be intuitive. It minimizes the potential for human error, and you may add a number of guidelines for acceptable grouping.

Segmentation choices embody these standards:

• Behavioral filters: Group by e-mail opens, hyperlink clicks, or web site visits
• Buy patterns: Section by order frequency, complete spent, or merchandise purchased
• Dynamic content material areas: Show completely different pictures or gives to completely different segments in a single e-mail
• AI suggestions: Present merchandise based mostly on every subscriber’s looking historical past
• Viewers Discovery: Let AI determine your greatest prospects and lookalike audiences
• Customized subject creation: Retailer any subscriber knowledge you want for concentrating on
• Reusable templates: Save section standards for future campaigns

New subscribers stream into matching segments based mostly on their actions, letting you begin with easy teams earlier than constructing behavioral profiles as your listing grows.

Analytics and reporting

Marketing campaign knowledge seems instantly after sends start, with unified dashboards masking all e-mail sorts from newsletters to transactional messages.

Right here’s an instance of a dashboard exhibiting three campaigns during the last 30 days:

Efficiency monitoring consists of these metrics:

• Stay updates: Watch opens, clicks, and conversions as they occur
• Click on heatmaps: Visible overlays present the place individuals interact in your emails
• Geographic breakdowns: Determine which areas reply greatest
• Income attribution: Hyperlink campaigns on to gross sales
• Widget-based dashboards: Construct {custom} studies focusing in your KPIs
• Knowledge exports: Obtain CSV or Excel recordsdata for exterior evaluation

The consolidated reporting view helps you perceive marketing campaign impression with out switching between completely different analytics instruments, conserving all e-mail efficiency knowledge in a single location.

Template library and design belongings

Moosend consists of 130+ e-mail templates spanning promotional, e-newsletter, and transactional types, with touchdown pages that coordinate with e-mail campaigns.

Right here’s a picture of Moosend’s template library:

Design sources cowl these areas:

• Responsive layouts: Templates adapt to telephones, tablets, and desktops robotically
• Block saving: Retailer {custom} headers, product grids, or CTAs for reuse
• Enterprise classes: Discover designs for retail, SaaS, occasions, or eating places
• Fast customization: Swap colours, fonts, and pictures to match your model
• Matching types: Construct subscription popups that complement e-mail designs

A number of the inventory templates look dated in comparison with present design tendencies, so that you’ll in all probability end up customizing closely or creating designs from scratch for a contemporary look.

A/B testing

Moosend offers A/B testing performance for campaigns, letting you take a look at topic strains, physique content material, sender names, and visible components to optimize efficiency.

Right here’s a picture of Moosend’s A/B testing interface:

Testing capabilities embody these choices:

• Variable testing: Evaluate topic strains, e-mail content material, pictures, CTAs, or sender names between variations
• Customized pattern sizes: Select what number of subscribers obtain every take a look at variant
• Versatile timing: Set the take a look at period earlier than robotically sending the profitable model
• Profitable standards: Outline success by open price, click on price, or different metrics you prioritize
• Automated deployment: The platform sends the profitable model to remaining subscribers after testing
• Resend choices: Routinely ship campaigns once more to non-openers to extend engagement

The A/B testing works on each lists and segments, providing you with management over who participates in exams. Outcomes seem within the analytics dashboard for evaluate and future optimization.

Integration ecosystem

Moosend connects to 80+ exterior providers with verified integrations for Google Analytics, Salesforce, WordPress, and Microsoft Outlook, amongst others. You could find all integrations through the backend, underneath Extra > Integrations:

Connection choices span these classes:

• Ecommerce sync: WooCommerce, ThriveCart, and Simvoly share buyer knowledge
• CRM connections: Salesforce integration maintains unified contact information
• Content material administration: WordPress and Drupal plugins simplify type embedding
• Analytics monitoring: Google Analytics tags embed robotically
• Prolonged connectivity: Zapier handles providers with out native integration

The mixing depend falls in need of rivals who provide tons of of direct connections (e.g., Omnisend, Klaviyo, Mailchimp), which means you’ll typically depend on Zapier for much less widespread instruments.

Transactional emails and SMTP

Order confirmations and password resets are despatched utilizing Moosend’s servers alongside advertising campaigns, conserving all e-mail knowledge in a single system.

The one downside is that you haven’t any thought how a lot transactional emails are going to value, as a result of they’re an additional as a part of the Moosend+ and Enterprise plans.

Even should you join a free trial, you continue to can’t improve to the Moosend+ or Enterprise plan with out contacting Moosend’s gross sales group. Right here’s a screenshot of the improve choices through the backend for 3,000 subscribers:

Should you do pay the additional, transactional capabilities embody:

• API sending: Set off emails programmatically out of your utility
• SMTP relay: Route present utility emails through Moosend’s servers
• Variable insertion: Personalize receipts with order particulars
• Mixed reporting: Observe transactional and advertising efficiency collectively
• Shared infrastructure: Profit from Moosend’s deliverability for all emails

Additionally, pricing documentation reveals some inconsistency — transactional emails look like included in Moosend+ plans, however are an add-on until you go for the most costly Enterprise plan.

API

Moosend gives API entry for automating your e-mail advertising duties. Skip the dashboard completely and combine campaigns straight into your functions utilizing RESTful endpoints.

You’ll authenticate with API keys out of your account settings. Right here’s an instance:

The API handles these operations:

• Marketing campaign automation: Schedule sends, take a look at topic strains with A/B splits, or clone profitable templates programmatically
• Batch processing: Import 1,000 subscribers per request, good for syncing buyer databases or migrating from different platforms
• Dynamic segmentation: Construct viewers filters combining buy habits, engagement metrics, and {custom} fields in actual time
• Transactional emails: Ship receipts and account notifications with Mustache templating for customized content material blocks
• Workflow integration: Set off automations from exterior occasions like purchases or signups in your app
• Knowledge extraction: Export click on heatmaps, income attribution, and geographic efficiency into enterprise intelligence instruments
• Fee safety: Constructed-in limits stop unintended flooding (instance — 10 subscriber provides per 10 seconds)

Select between JSON and XML responses, use customary HTTP strategies, and depend on detailed error codes when debugging integrations.

How a lot does Moosend value?

Moosend doesn’t present a free plan, however it does provide you with 30 days free to check every little thing earlier than paying. No bank card wanted, and also you’ll entry nearly each Professional characteristic in the course of the trial interval.

Professional plan month-to-month Moosend pricing

• 500 contacts: $9 ($7 yearly)
• 1,000 contacts: $16 ($13 yearly)
• 2,000 contacts: $24 ($19 yearly)
• 5,000 contacts: $48 ($38 yearly)

Each Professional tier consists of limitless sends, automation workflows, touchdown pages, and analytics. Upgrading solely modifications your contact restrict, by no means your characteristic entry.

Right here’s a snapshot of Moosend’s Professional plan pricing:

The subsequent step up is Moosend+, a custom-priced plan with a transactional e-mail add-on, devoted IPs, SSO & SAML, and viewers discovery options.

Should you ship campaigns quarterly or throughout holidays reasonably than weekly, think about e-mail credit as an alternative. Pay $350 for 350,000 sends and use them everytime you want, with out month-to-month charges.

E mail credit score pricing

• 350,000 credit: $350
• 500,000 credit: $500
• 750,000 credit: $750
• 1,000,000 credit: $1,000

Enterprise pricing begins round 70,000 contacts, however requires session for quotes. You’ll work with account managers who configure {custom} options based mostly on sending quantity and help wants (greatest you probably have advanced sending necessities).

Use our e-mail pricing calculator beneath to rapidly evaluate prices and options with these of different high Mailchimp options. Enter your required variety of contacts, select as much as two different e-mail advertising suppliers from the listing, and see how Omnisend stacks up towards them.

What are Moosend’s professionals and cons?

You get skilled e-mail advertising at price range costs with Moosend, although you’ll miss some options rivals provide. The automation and deliverability work effectively, however restricted integrations and no free plan create trade-offs.

Right here’s a comparability of Moosend’s professionals and cons:

Overview of Moosend’s help

Stay chat delivers the perfect help expertise at Moosend, with customers praising quick responses and useful brokers. E mail help receives combined opinions — one G2 reviewer discovered responses “just a little extra on the condescending aspect.”

The data base covers e-mail campaigns, automation, integrations, and account settings with articles and video tutorials. Discovering the suitable solutions typically requires persistence since content material sprawls throughout a number of classes.

Assist availability will depend on your plan stage. All Moosend tiers get documentation entry plus e-mail and chat help, however Enterprise prospects obtain precedence dealing with and devoted account managers.

One reviewer raved about getting chat help at 10 PM Eastern Time inside 10 minutes. Another mentioned help going “the additional mile” to unravel technical points.

No cellphone help exists, which can be irritating should you want speaking by advanced issues with a human. Moosend prioritizes digital channels over conventional cellphone help.

For greatest outcomes, begin with reside chat throughout weekdays reasonably than submitting e-mail tickets. The quick suggestions helps resolve points quicker than ready for e-mail responses that prospects report as much less passable.

Moosend consumer opinions and experiences

Software program evaluate websites paint a constructive image — G2 users rate Moosend 4.7/5 throughout 717 opinions, whereas Capterra reveals 4.6/5 from 196 reviewers. Affordability, automation options, and reside chat help earn essentially the most reward.

The suggestions highlights strengths throughout platforms:

• “Customer support was excellent — lower than 5 minutes to get reside on-line chat and even scheduled a reside onboarding name” — Nick Z., VP Advertising and marketing (G2)
• “The client help through reside chat is extremely quick and useful” — Capterra reviewer
• “Their real-time reside chat help is implausible” — Tracie S., Graphic Designer (G2), although she famous e-mail help felt “condescending”
• “I’ve been utilizing Moosend for 8 years. Very dependable and wonderful software which is straightforward to make use of for an ideal worth” — Jorij Abraham (G2)

Trustpilot tells a distinct story with a 3.4/5 rating and polarized Moosend opinions. Unfavorable suggestions facilities on account suspensions:

• “Signed up for a trial, logged in, after which bought tied up for the day. Later that evening, I login to my e-mail and my trial is over” — DJ Public Faculty
• “Pure rip-off. Keep away from” — Pranto Roy Protik

The stark divide displays Moosend’s aggressive anti-spam enforcement. Prospects with clear lists expertise wonderful deliverability and help, whereas these importing questionable contacts face swift account termination. 

Clear e-mail lists and correct sending practices result in constructive experiences with Moosend’s platform. Select reside chat once you need assistance — reviewers price it increased than e-mail help throughout all platforms.

How does Moosend evaluate to different e-mail advertising platforms?

Moosend has lower-cost paid plans than most different email marketing platforms, however its least expensive plan has extreme limitations that have an effect on your skill to cowl your buyer journey, particularly, no transactional emails or SMS capabilities.

Essentially the most vital Moosend alternatives embody Mailchimp, MailerLite, and Omnisend, all of which have free plans and goal completely different use instances.

Moosend vs. Mailchimp

Worth variations soar out instantly — Moosend expenses $9 month-to-month for 500 contacts with limitless sends and automation entry. Mailchimp asks $20 for a similar contact depend, and also you’ll want increased tiers for automation options.

The mixing hole issues extra for advanced companies. Mailchimp connects to 300+ instruments natively, leaving Moosend’s 80+ integrations wanting sparse. In case your tech stack consists of area of interest instruments, anticipate to make use of Zapier with Moosend.

Moosend vs. MailerLite

These platforms compete neck-and-neck on pricing, with MailerLite at $10 month-to-month for 500 contacts versus Moosend’s $9. The actual distinction reveals in free choices — MailerLite gives 1,000 contacts endlessly free, however Moosend solely offers a 30-day trial.

SMS advertising splits the platforms additional. MailerLite requires its separate MailerSend service beginning at $35/month for transactional messaging. Moosend focuses purely on e-mail, providing extra refined automation logic and workflow branching for individuals who don’t want SMS.

Moosend vs. Omnisend

Moosend tailored basic e-mail instruments for ecommerce by including product blocks and cart restoration workflows. Omnisend is for on-line promoting, and the distinction reveals in execution.

The Shopify integration hole alone makes Omnisend the best choice for your store. Add unified SMS/e-mail campaigns, pre-built gross sales automations, and income monitoring constructed into each report — Moosend can’t match this ecommerce focus regardless of decrease costs.

Moreover, Omnisend has a free plan with all customary options and transactional emails. You don’t should pay additional to ship your prospects order confirmations.

Select based mostly on what you promote and the way you promote it. Moosend works for newsletters and repair emails, whereas Omnisend delivers the automation flows to cowl your complete buyer journey.

Must you select Moosend?

Moosend matches greatest once you want email automation and marketing campaign instruments at price range costs. After reviewing tons of of consumer experiences, clear patterns emerge about who advantages most.

Key strengths I discovered

• Automation workflows that rival costly rivals at a fraction of the price
• True limitless sends on all paid plans — no shock overage charges
• Drag-and-drop modifying that non-designers can grasp rapidly
• Clear emails with out compelled branding, even on fundamental plans
• Stay chat help that helps remedy issues
• Pre-built segments make grouping your contacts straightforward

The place Moosend falls brief

• No built-in CRM means managing contacts in spreadsheets or exterior instruments
• Restricted integrations (80+ vs. tons of elsewhere) create Zapier dependencies
• No transactional emails within the Professional plan
• No native SMS capabilities
• Lacking native Shopify connection hurts ecommerce potential
• Template designs want modernizing for up to date aesthetics

I wouldn’t cross up Moosend should you’re sending newsletters, working service companies, or want inexpensive automation. The 30-day trial offers you sufficient time to check if Moosend e-mail advertising matches your workflow — most customers discover it does.

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