Looking on the schedule for this yr’s Content Marketing World convention by way of a B2B marketer’s lens, there one factor that’s clear: entrepreneurs are centered on standing out with a mixture of human creativity, AI-driven innovation, and data-backed technique. From Adobe’s imaginative and prescient for the way forward for AI in creativity, to IBM redefining thought management as a advertising and marketing important, to SAP and MassMutual displaying how information and analytics can unlock development, the periods we’re most enthusiastic about all level towards the subsequent stage in B2B content material advertising and marketing.
It ought to come as no shock that these focus areas are additionally nicely aligned with most of the similar rules on the coronary heart of our personal Best Answer Marketing system, from constructing trust and credibility, to leveraging data for smarter strategy, to driving full funnel outcomes by way of thought management content material.
To assist entrepreneurs faucet in to this subsequent stage of content material high quality, attain and efficiency, TopRank Advertising and marketing shall be readily available throughout the CMWorld convention this yr in two methods:
- Our CEO Lee Odden shall be presenting Wednesday, September seventeenth on How to Break Free of Boring B2B through the use of the BAM system of making data-informed, trusted and experiential content material with multi-channel visibility.
- I’m also personally excited to be the monitor host for the Social Media/Creator Advertising and marketing monitor on Wednesday, September seventeenth.
Try these B2B Advertising and marketing periods at Content material Advertising and marketing World 2025
Whenever you have a look at the record of potential periods to attend at this yr’s Content material Advertising and marketing World, it might appear limitless. When you work in B2B advertising and marketing, you is likely to be nervous that every one the periods are meant for the flashy B2C people. By no means worry! The B2B firms are nicely represented and we’ve curated an inventory of a number of the high periods on B2B advertising and marketing subjects for you.
Core Idea Workshop: Leveling Up: Your Roadmap to Success in Content material Advertising and marketing
Speaker: Bria Bell, Vice President – Speaker Bureau Lead, NAMR & LATAM, J.P. Morgan
Date: Monday, September 15
Time: 10:45 am – 12:15 pm
Why we’re excited: J.P. Morgan is a worldwide monetary companies chief. This workshop will supply a singular perspective on content material advertising and marketing from a serious participant within the monetary trade.
Deep Dive Workshop: How one can Create an Unignorable Private Model on LinkedIn
Speaker: Heike Young, Head of Content material, Social, & Built-in Advertising and marketing, Microsoft
Date: Monday, September 15
Time: 1:15 pm – 4:15 pm
Why we’re excited: Microsoft is a worldwide know-how chief and Heike is a rock star at creating nice content material for LinkedIn. This workshop will supply sensible recommendation on private branding from a senior marketer at one of many world’s most recognizable B2B manufacturers.
Keynote: Human Creativity to the Exponential Energy of AI
Speaker: Hannah Elsakr, International Head of New Enterprise Ventures & Founding father of Firefly (Generative AI) for Enterprise, Adobe
Date: Tuesday, September 16
Time: 8:45 am – 9:05 am
Why we’re excited: Adobe is a big within the artistic and advertising and marketing know-how house. This keynote will present insights into the way forward for AI in content material creation from a number one B2B model that’s shaping the trade.
Keynote Panel: Content material Advertising and marketing World 2025: Break By means of Secrets and techniques from Content material Advertising and marketing Hiring Managers
Audio system:
Stephanie Losee, Director, Govt Editor, Salesforce
Robert Rose, Chief Technique Officer, Content material Advertising and marketing Institute
Melanie Deziel, Speaker, Writer & Coach, MelanieDeziel.com
Tamsen Webster, Bestselling Writer, Keynote Speaker, Founder, The Message Design Institute
Bennie Johnson, Chief Govt Officer, American Advertising and marketing Affiliation
Wil Reynolds, Founder and CEO, Seer Interactive
Date: Tuesday, September 16
Time: 2:05 pm – 2:40 pm
Why we’re excited: This panel is a who’s how of B2B advertising and marketing and a uncommon alternative to for rapid-fire insights from six trade leaders protecting the complete spectrum of recent marketing-strategy, creativity, storytelling, group, distribution, and measurement. All of that are positive to equip attendees with each inspiration and sensible steering on the right way to break by way of the noise and lead with impression.
Turning Content material into Information: The Key to AI Visibility and Management
Audio system:
Caerley McShane, International web optimization Lead, SAP
Martha van Berkel, Guelph, Schema App
Date: Tuesday, September 16
Time: 2:05 pm – 2:40 pm
Why we’re excited: SAP is a worldwide enterprise software program chief. This session will share how SAP has efficiently leveraged structured information to reinforce its content material technique and enhance search visibility, offering invaluable insights from one of many world’s largest B2B know-how firms.
Activating Development with Journey Analytics: Case Research
Audio system:
Ling Cui, Head of Advertising and marketing Analytics, Analysis and Expertise
Lin Yuan, Head of Journey Analytics & Information Basis, MassMutual
Date: Tuesday, September 16
Time: 2:55 pm – 3:30 pm
Why we’re excited: MassMutual is a Fortune 100 monetary companies and life insurance coverage firm that gives complete B2B worker advantages and institutional options. Lin Yuan serves as Head of Journey Analytics and Information Basis, and is bound to convey invaluable insights from a serious participant within the monetary companies trade.
How one can Break Freed from Boring B2B Content material
Speaker: Lee Odden, CEO, TopRank Advertising and marketing
Date: Wednesday, September 17
Time: 10:30 am – 11:05 am PDT
Location: Room 11
Why we’re excited: At TopRank Advertising and marketing we imagine it’s time for B2B advertising and marketing to interrupt freed from being boring. With Lee’s recommendation and the BAM system, B2B manufacturers can creatively stand out, authentically have interaction with prospects and drive full funnel outcomes from model to demand to income.
GTM Survivor Island: Outplay the Noise. Outqualify the Names. Outconvert the Chaos
Speaker: Josh Baez, Sr. Supervisor, NetLine
Date: Wednesday, September 17
Time: 11:20 am – 11:55 am
Why we’re excited: NetLine is a number one B2B content material syndication and lead technology platform that we’ve had the pleasure to work with on some actually artistic tasks. This session appears to be like fairly artistic too and can undoubtedly present actionable methods for B2B lead technology.
Cease Guessing, Begin Figuring out: How entrepreneurs can make sure the success of their messaging and campaigns earlier than they launch
Speaker: Omar Akhtar, Director, Content material Advertising and marketing, UserTesting
Date: Wednesday, September 17
Time: 12:10 pm – 12:40 pm
Why we’re excited: UserTesting is a number one B2B consumer expertise analysis platform. This session will present invaluable insights into data-driven content material technique from a fast-growing B2B know-how firm.
Give up Hacking AI – Construct Content material that People and Brokers Can’t Ignore
Audio system:
Zoe Hawkins, Director of Content material Advertising and marketing, Sumo Logic
Jeff Coyle, SVP, Head of Technique, Siteimprove
Date: Wednesday, September 17
Time: 12:10 pm – 12:40 pm
Why we’re excited: This joint session options two B2B know-how firms on the forefront of AI and web optimization. It can supply a sensible playbook for creating future-proof content material.
Thought Management because the eighth P of Advertising and marketing
Audio system:
Cindy Anderson, CMO, International Lead, Engagement & Eminence, IBM Institute for Enterprise Worth
Anthony Marshall, Senior Analysis Director, IBM Institute for Enterprise Worth
Date: Wednesday, September 17
Time: 3:10 pm – 3:45 pm
Why we’re excited: IBM is a worldwide know-how and consulting powerhouse. This session will present tangible methods for measuring the ROI of your content material, a vital talent for each B2B marketer.
As you may see, B2B content material advertising and marketing subjects are nicely represented at CMWorld giving attendees the chance to dig in to all the pieces from information to AI to creativity.
Moreover the periods, the networking at Content material Advertising and marketing World is an incredible alternative to debate concepts, challenges, make new connections reconnect with our longtime mates. When you’re attending Content material Advertising and marketing World in San Diego this yr, you’ll want to join with Lee Odden or me online or on the occasion.
Since TopRank Advertising and marketing has offered, collaborated with and even helped promote Content material Advertising and marketing World because it began, we all know this occasion is greater than only a convention; it’s a group. In occasions like these, group is extra necessary than ever and connecting with different professionals dedicated to enhancing their craft and shifting the world of content material ahead seems like an ideal funding.
See you in San Diego!
In regards to the creator
Debbie Friez is the company’s Affiliate Director of Social and Influencer Advertising and marketing. Her 9+ years at TopRank Advertising and marketing, plus her numerous background in public relations and enterprise improvement helps her lead our social media and influencer advertising and marketing groups. Debbie works carefully with our sturdy community of B2B influencers throughout a wide range of industries, offering influencer advertising and marketing program administration and consulting for our high B2B tech and enterprise manufacturers. She additionally is without doubt one of the finest mates you could find, who’s all the time within the know on the perfect eating places, and happenings round Minneapolis.
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