MailerLite has been standard amongst entrepreneurs for designing electronic mail campaigns, constructing automations, and simply managing subscribers.
For anybody nonetheless questioning, what’s MailerLite, consider it as a light-weight different to different electronic mail advertising and marketing instruments. On this MailerLite evaluate, I share my trustworthy tackle the platform, explaining the whys and what’s behind it.
Throughout testing, I actually favored how clear the interface felt and the way straightforward it was to arrange automations. Nonetheless, I did discover that the design choices aren’t essentially the most versatile, and the integrations checklist is smaller in comparison with larger platforms.
Nonetheless, if affordability is your major concern, that is the place MailerLite stands out. It’s cheaper than most electronic mail advertising and marketing instruments, with a beneficiant free plan and paid tiers that ship nice worth in your cash.
Total, this MailerLite evaluate reveals it’s an excellent choice for small to mid-sized companies. It does have just a few gaps, however the mixture of worth, options, and ease of use makes it a sensible choose in 2025.
Key options
- Drag-and-drop electronic mail editor: Rapidly design customized emails by dragging content material blocks and utilizing customizable templates with out coding
- Touchdown web page and kind builder: Create branded touchdown pages and varieties to seize leads and develop your electronic mail lists
- Automation workflows: Arrange automated workflows triggered by actions like signups, hyperlink clicks, or purchases, together with ready-to-use electronic mail templates
- Third-party integrations: Join with platforms like Shopify, WooCommerce, WordPress, Fb, and extra for knowledge syncing and a easy automation course of
- Analytics dashboard: Entry detailed metrics, reminiscent of open charges, click-through charges, and conversions, that can assist you observe marketing campaign efficiency
- Viewers segmentation: Group subscribers by habits, demographics, or different standards to ship focused emails that drive engagement
MailerLite rankings and person evaluations
I’ve gathered MailerLite evaluations from high platforms to present you an trustworthy view of how customers price this electronic mail advertising and marketing instrument. Under, you’ll discover evaluations of MailerLite based mostly on buyer rankings from verified sources:
Buyer rankings
G2: 4.6/5 | Capterra: 4.7/5 | TrustRadius: 8.6/10
Right here’s what customers like about MailerLite:
- Consumer-friendly interface: Customers usually reward MailerLite’s intuitive design. I particularly love its drag-and-drop editor and automation options. Right here’s a G2 MailerLite evaluate appreciating its ease of use and user-friendly interface:
- Sturdy worth and affordability: In line with a MailerLite evaluate on Capterra, the platform gives nice worth for the value. A number of customers additionally point out that the free plan is a superb begin for a lot of small enterprise homeowners:
- Glorious deliverability and automation: MailerLite evaluations on TrustRadius spotlight its dependable electronic mail supply charges and easy-to-use automation options. Customers respect how these instruments assist preserve sturdy engagement with none complexities:
Right here’s what customers dislike about MailerLite:
- Strict approval course of: MailerLite’s onboarding and approval system is stricter than many rivals, making it inconvenient for customers who need to begin straight away.
In line with Capterra’s MailerLite evaluate, 60% of 88 reviews mentioning account approval were negative. Customers reported difficulties with approval, surprising suspensions, and challenges managing a number of accounts:
- Restricted buyer assist availability: A number of MailerLite evaluate entries point out delayed responses, particularly on lower-tier plans. Free plan customers received’t have entry to reside chat, however they’ll have electronic mail assist. Some say pressing points keep unresolved for days, which might doubtlessly disrupt campaigns:
MailerLite evaluate: Pricing
MailerLite gives three pricing plans: Free, Rising Enterprise, and Superior. Every plan comes with totally different options and limits. Right here’s a breakdown of the options:
| Options | Free plan | Rising Marketing strategy | Superior plan |
|---|---|---|---|
| Value and billing | $0 | $9/month | $18/month |
| Contacts restrict | As much as 1,000 subscribers | Scales with worth, beginning at 500 subscribers | Scales with worth, beginning at 500 subscribers |
| Month-to-month electronic mail sends | 12,000 | Limitless | Limitless |
| Consumer seats | One | Three | Limitless |
| E mail editor | Drag-and-drop | Drag-and-drop, limitless templates | Drag-and-drop, customized HTML editor |
| E mail automation | Primary automation builder | Superior automation, marketing campaign auto-resend | Superior automations, sensible sending |
| Web sites and touchdown pages | One web site and 10 touchdown pages | Limitless web sites and touchdown pages | Limitless web sites and touchdown pages |
| Digital merchandise gross sales | No | Sure | Sure |
| Popups, varieties, and builders | Signup varieties, popups | Popups, unsubscribe web page builder | Promotion popups, choice heart |
| Dynamic emails and testing | No | Sure | Sure |
| AI writing assistant | No | No | Sure |
| Integrations | Restricted | 500+ integrations | 500+ integrations |
| Help | 24/7 electronic mail and chat (first 14 days) | 24/7 electronic mail assist | 24/7 reside chat and electronic mail assist |
| Trial interval | 14 days | 14 days | 14 days |
| Different perks | Comparative reporting | Marketing campaign autosend | Accomplice reductions |
Listed below are a few of the key restrictions in every plan:
Free
- Restricted to 1,000 subscribers
- Most of 12,000 month-to-month emails
- No entry to electronic mail templates
- Just one person seat
- Help is restricted to 14 days of chat and electronic mail
Rising Enterprise
- Pricing will increase as subscriber depend grows past 500
- Restricted to a few person seats
- No entry to superior options like an AI writing assistant and sensible sending
- The onboarding and approval course of will be slower in comparison with rivals
Superior
- Customized pricing could not match all budgets
- Begins at $18/month for 500 subscribers, grows with contacts
- Some superior options could require technical information
In line with my MailerLite evaluate, the platform delivers substantial worth with the Rising Marketing strategy. Nonetheless, I’d like to notice that pricing will increase as your contact checklist expands.
The Free plan works properly for testing, however its limits make it impractical for sustained email marketing development. The Superior plan gives highly effective options, that are greatest suited to companies that may totally leverage its automation and segmentation options.
Total, the Rising Marketing strategy gives the perfect stability between affordability and performance for many customers.
MailerLite professionals and cons
After my evaluate of MailerLite, right here’s a breakdown of its strengths and weaknesses based mostly on my expertise with the platform:
| Execs | Cons |
|---|---|
| MailerLite gives inexpensive pricing, which makes it an excellent choice for small and rising companies | It lacks superior ecommerce instruments, which can restrict on-line shops that want specialised options |
| The platform gives a broad characteristic set, protecting electronic mail campaigns, touchdown pages, and automations in a single place | On decrease plans, automation complexity is restricted, proscribing extra superior workflows |
| Its user-friendly interface makes it less complicated to create and handle campaigns, even for novices | Reporting and analytics are primary, providing restricted knowledge for in-depth monitoring |
| MailerLite ensures seamless integrations with ecommerce platforms, making it straightforward to attach your retailer | There’s no built-in spam or electronic mail preview testing, which might have an effect on optimization |
| It delivers highly effective automation instruments for customers on higher-tier plans | The platform has a strict account approval course of, which might delay setup |
| MailerLite maintains excessive electronic mail deliverability charges, so your campaigns usually tend to keep away from spam folders | The Free plan has characteristic limitations, making it much less efficient for rising companies |
| Its personalization and segmentation instruments enable tailor-made campaigns for various audiences | There’s restricted buyer assist, so assist could not at all times be rapid |
MailerLite evaluate: Execs
My hands-on expertise confirmed why many MailerLite evaluations reward the platform for its worth. From inexpensive pricing to a user-friendly interface, listed below are a few of its professionals:
Inexpensive pricing
What stood out to me was how budget-friendly MailerLite is in comparison with different electronic mail advertising and marketing instruments.
Even with the Free plan, you rise up to 1,000 subscribers and several other important options. Whenever you outgrow that, the Rising Enterprise and Superior tiers stay competitively priced, with gradual will increase as your checklist expands:
Not like platforms that spike costs after sure thresholds, MailerLite retains prices predictable. For small companies or creators which can be simply beginning, this MailerLite evaluate reveals it’s a cheap strategy to handle campaigns with out sacrificing high quality.
A broad characteristic set
What impressed me early on in my MailerLite evaluate is what MailerLite is used for and the way a lot it’s able to. It’s far past only a newsletter software and electronic mail advertising and marketing platform.
You possibly can construct touchdown pages, create popup varieties, and even design a full web site with its broad characteristic set:
For promoting digital merchandise, the built-in Stripe integration makes it straightforward to arrange funds instantly from my pages. This mixture of instruments means I don’t need to juggle a number of apps for my primary advertising and marketing wants.
Capturing leads, showcasing merchandise, and promoting on-line programs, is hassle-free with MailerLite, with all of the necessities in a single place. For a lot of small ecommerce manufacturers, this “all-in-one” strategy saves each time and money.
Consumer-friendly interface
One of many first issues I seen when utilizing MailerLite was how clear and uncluttered the interface feels. The whole lot is laid out logically, so I by no means needed to dig by means of menus to seek out what I wanted.
Creating an electronic mail was so simple as dragging and dropping components into place, whereas establishing automation felt surprisingly easy, even for extra complicated sequences.
On this MailerLite evaluate, I can confidently say that the minimal studying curve is a large win, particularly for novices. Plus, there are useful video tutorials constructed proper into the platform to information you step-by-step everytime you want further assist:
Seamless integrations with ecommerce platforms
In my MailerLite evaluate, I discovered that this instrument gives seamless ecommerce integrations. It connects natively with Shopify, WooCommerce, and over 140 different instruments, so syncing buyer and order knowledge occurs routinely:
As soon as built-in, I may simply arrange behavior-based campaigns like sending a thank-you electronic mail after a purchase order or a reminder when somebody deserted their cart.
The method didn’t require coding or difficult setup. This allowed me to launch focused campaigns in minutes.
For companies already working on-line shops, this sort of integration retains advertising and marketing aligned with gross sales exercise, guaranteeing the proper message reaches the proper buyer on the proper time.
Highly effective automation
I discovered throughout my MailerLite evaluate that its automation options shortly grew to become one among my favourite components of the platform. Even on the Free plan, I may entry an intuitive drag-and-drop workflow builder and several other ready-made templates. Creating email automations like welcome emails, cart restoration reminders, and re-engagement sequences was additionally easy.
I may simply customise triggers and actions based mostly on subscriber habits, whether or not it was opening an electronic mail, clicking a hyperlink, or making a purchase order.
The visible builder made it clear to see how every step flowed, which helped me fine-tune my campaigns for higher outcomes.
For small companies, this stage of automation is a significant benefit over many different platforms, particularly because it doesn’t come at an additional price.
Excessive electronic mail deliverability charges
One factor I worth in any electronic mail advertising and marketing platform is realizing my messages will land in subscribers’ inboxes. MailerLite delivers right here, with a powerful deliverability rate of 92.7%:
That is because of built-in authentication instruments like DKIM and SPF, and a strict account approval course of that retains spammers off the platform. Whereas that vetting can really feel a bit tedious at first, it in the end protects your sender’s status.
In my MailerLite evaluate, campaigns persistently reached inboxes with out ending up in spam folders. For anybody severe about electronic mail advertising and marketing, that reliability means increased open charges, higher engagement, and total, extra gross sales alternatives.
Sturdy personalization and segmentation instruments
One other factor I beloved about MailerLite is its personalization and email segmentation options.
I found throughout this MailerLite evaluate that the platform gives quite a few choices for delivering related messages. I can section my viewers based mostly on habits, demographics, or engagement ranges to ship extremely focused campaigns to every group.
Utilizing merge tags, I personalised every part from topic traces to particular sections inside an electronic mail. Dynamic content material blocks allowed me to point out totally different merchandise or gives relying on a subscriber’s buy historical past or location.
I may simply tailor product suggestions, run loyalty campaigns, or re-engage inactive prospects. In consequence, you possibly can construct stronger relationships and obtain higher outcomes with out added complexity.
MailerLite evaluate: Cons
Whereas MailerLite has loads of strengths, it’s not with out its drawbacks. I wished to focus on these on this unbiased MailerLite evaluate since a few of these is perhaps deal-breakers relying in your advertising and marketing wants:
Lacking superior ecommerce instruments
In my MailerLite evaluate, I seen the integrations with Shopify and WooCommerce had been helpful. Nonetheless, the platform lacks sure superior ecommerce options.
There’s no built-in assist for dynamic low cost codes, product-level income monitoring, or AI-powered product suggestions.
These instruments are customary in additional specialised ecommerce advertising and marketing platforms, and with out them, you might have to depend on third-party apps.
For shops that rely closely on personalised gives or exact gross sales attribution, this limitation will be difficult. Should you want extra superior ecommerce automation, you may end up outgrowing MailerLite ahead of anticipated.
Restricted automation complexity on decrease plans
MailerLite’s automation is nice for novices, however I shortly seen its limits on lower-tier plans. Whilst you can arrange customary sequences, the platform doesn’t enable multi-trigger workflows or deep behavioral triggers by default.
Meaning extra refined campaigns, reminiscent of combining a number of person actions right into a single automation, aren’t potential with out upgrading.
For small lists, this may not be a problem, however for rising companies with complicated funnels, it will probably really feel restrictive. Should you depend on layered automations to drive conversions, you’ll probably want the best tier to realize that flexibility.
I’d like to focus on on this MailerLite evaluate that free customers can solely use templates created throughout the trial interval.
Primary reporting and analytics
When reviewing marketing campaign efficiency for this MailerLite evaluate, I discovered that the platform’s analytics is serviceable however restricted. You get the fundamentals — open charges, click-through charges, and unsubscribes — however not a lot past that.
There’s no built-in lifetime worth (LTV) monitoring, no social share metrics, and income attribution is primary at greatest. For data-driven groups that rely closely on in-depth reporting to tell their advertising and marketing choices, this generally is a vital constraint.
You may end up exporting knowledge into exterior instruments or counting on third-party analytics to fill the gaps. Whereas the simplicity works for novices, superior entrepreneurs could really feel misplaced with out extra detailed data.
No built-in spam or electronic mail preview testing
One other space the place MailerLite falls quick is pre-send testing. The platform doesn’t supply client-specific electronic mail previews or spam scoring instruments.
Meaning you possibly can’t simply test how your message will look in numerous electronic mail purchasers or if it’s more likely to be flagged as spam. So, customers should depend on third-party instruments to check the e-mail’s format consistency and keep away from deliverability points.
Whereas this may not be a problem for small campaigns, it provides further steps for groups that need to guarantee format consistency and optimum deliverability throughout gadgets.
Skipping these checks can enhance the chance of rendering points or missed engagement alternatives.
Strict account approval course of
MailerLite enforces an intensive account vetting course of, which generally is a double-edged sword.
New customers should confirm their area and watch for guide approval earlier than sending campaigns. Whereas this helps preserve high deliverability charges and protects the platform from spammers, it will probably additionally delay your first ship — typically by days.
There have been situations of accounts being suspended mid-campaign as a consequence of compliance issues, even when customers believed they had been following the foundations.
For time-sensitive advertising and marketing or product launches, this further friction will be irritating, particularly when you’re switching from a platform that enables prompt sending.
Function limitations on the Free plan
Whereas MailerLite’s Free plan is beneficiant when it comes to subscriber allowance, it’s noticeably stripped down in the case of options.
Automation templates, SMS advertising and marketing, superior segmentation choices, and lots of the professionally designed electronic mail templates are locked behind paid tiers:
This implies you possibly can construct primary campaigns, however scaling up your advertising and marketing efforts will shortly require an improve. For passion initiatives or very small lists, the free model may suffice.
Nonetheless, for anybody planning to run focused, multi-channel campaigns, these restrictions can really feel limiting. You’ll need to hold the potential improve price in thoughts earlier than committing to MailerLite as your long-term instrument.
Restricted buyer assist availability
Buyer assist is one other space the place MailerLite may enhance. Reside chat is reserved for paid customers, and even then, it’s not obtainable across the clock.
Free plan customers need to depend on electronic mail assist, which might imply ready hours or perhaps a full day for a response. Whereas the information base is well-organized and useful, it will probably’t substitute direct, real-time assist whenever you’re going through pressing technical points.
For companies working time-sensitive campaigns, this restricted availability could pose a threat, particularly in comparison with rivals providing 24/7 assist.
Last verdict: Is MailerLite price it?
MailerLite is an effective alternative for small companies, startups, and creators who need a straightforward and inexpensive instrument for electronic mail advertising and marketing. It’s easy to arrange and inexpensive, providing options like automation, touchdown pages, and primary ecommerce assist.
From my MailerLite evaluate, when you’re simply beginning, it may give you every part you want with out breaking the financial institution. Nonetheless, it could not swimsuit your corporation when you want superior ecommerce instruments, deep automation, or detailed analytics.
Should you’re working a rising on-line retailer or rely closely on revenue-driven campaigns, you may shortly outgrow MailerLite’s characteristic set.
When evaluating Omnisend vs. MailerLite, Omnisend gives extra complete ecommerce instruments to assist your corporation scale. That is why exploring a instrument like Omnisend will be simply what you want for superior segmentation, automation, and gross sales monitoring.
Omnisend: The higher MailerLite different
Should you’ve reached the bounds of MailerLite’s automation, segmentation, or ecommerce options, Omnisend is a high MailerLite alternative to contemplate. Listed below are a few of its standout options:
Extra highly effective automation for buyer journeys
Omnisend helps complicated, multi-trigger workflows that span electronic mail, SMS, and push notifications. This permits true omnichannel marketing far past MailerLite’s easy automations.
You possibly can design branching paths, add time delays, and personalize follow-ups that reply to buyer habits in actual time. This implies extra related messages, increased engagement, and stronger buyer loyalty in your model.
24/7 reside chat assist
Omnisend gives responsive, 24/7 reside chat assist on all plans, together with the free one. In line with my evaluations of MailerLite, assist varies by plan and will not be obtainable whenever you want pressing assist.
 |
“Probably the most precious a part of working with Omnisend has been the client assist. Their group has been instrumental in guiding us by means of options that we merely couldn’t discover elsewhere. From segmentation methods to deliverability fixes, they’ve been there each step of the best way.”
— Ethan Rodriguez, Advertising Lead at AcreValue From a 5% to 70% open price, see how AcreValue reworked electronic mail deliverability in weeks. Read the full story here. |
Higher income monitoring and marketing campaign analytics
Omnisend connects each marketing campaign to precise gross sales, supplying you with clear insights into your marketing ROI and buyer lifetime worth. You’ll see precisely which messages drive purchases, permitting you to refine your technique with data-backed choices.
Whenever you have a look at what MailerLite is used for, it’s primarily electronic mail campaigns and touchdown pages. Nonetheless, its reporting is restricted. Omnisend’s superior analytics go additional, serving to you scale campaigns with precision and confidence.
Sooner onboarding and prebuilt workflows
With Omnisend, you can begin promoting quicker, because of ready-to-use workflows for deserted carts, post-purchase follow-ups, and product upsells. These templates are optimized for ecommerce success and prevent hours of guide setup.
A latest MailerLite review reveals that whereas the platform helps automation, you usually have to construct workflows from scratch. Omnisend’s prebuilt choices get you campaign-ready in minutes, serving to you launch and scale quicker.
MailerLite evaluate: FAQs
Sure. MailerLite gives a free plan for as much as 1,000 subscribers and 12,000 emails month-to-month, which is good for small lists. Nonetheless, when you want superior options like automation templates and segmentation, you have to improve to a paid plan.
MailerLite helps SMS advertising and marketing solely on superior paid tiers and in choose areas. The characteristic is practical however restricted. It doesn’t supply pinpointed focusing on and automation you’d discover in devoted omnichannel advertising and marketing platforms like Omnisend.
Its primary limitations are:
— Restricted automation on decrease plans
— Primary reporting and analytics
— No built-in spam or electronic mail preview testing
— Strict account approval course of
— Restricted buyer assist availability
Moreover, superior options, together with dynamic product suggestions and multi-trigger automation, require higher-tier subscriptions. This may pose a problem for groups or companies with a restricted funds.
Sure. MailerLite integrates instantly with Shopify, WooCommerce, and different ecommerce platforms.
Nonetheless, in comparison with instruments like Omnisend or Klaviyo, MailerLite’s ecommerce options are much less superior in the case of personalised product suggestions and income monitoring.
For ecommerce-focused companies, Omnisend, Klaviyo, and ActiveCampaign supply stronger automation, higher analytics, and multi-channel engagement.
These platforms additionally present extra superior segmentation, dynamic content material, and income attribution, making them a greater match for rising on-line shops.
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