As a Mission Manager at Anteriad, few partnerships have been as rewarding as our four-year relationship with Certainly.

When Indeed first approached us, they’d a basic scaling problem that we see throughout many enterprise purchasers. Because the world’s #1 recruitment and matching platform1—connecting 610 million job seekers throughout 60+ nations—they acknowledged the huge alternative in Italy’s complicated recruitment market. 

The issue? Their native gross sales representatives wanted devoted BDR help to persistently e-book conferences with goal accounts. Italy represented vital income potential, however with out the correct prospecting help, that potential would stay untapped. 

That is precisely the kind of problem that Anteriad’s BDR-as-a-Service was designed to resolve. 

Localized Experience Meets Confirmed Methodology 

Working carefully with Certainly’s Italian group, we deployed a complete BDR-as-a-Service program constructed round three core pillars: 

  • Native Language Execution: Our Italian-speaking BDRs did not simply translate scripts—they understood the cultural nuances of Italian enterprise communication, relationship-building approaches, and market-specific ache factors that resonate with HR and expertise acquisition professionals. 
  • Heat Handover Methodology: Reasonably than passing chilly leads, our Heat Handover™ method ensured that each assembly we booked got here with full context, prospect analysis, and clear subsequent steps. This meant Certainly’s gross sales group may deal with advancing alternatives as an alternative of qualifying primary match. 
  • Focused ICP Engagement: Utilizing Anteriad’s industry-leading B2B information—licensed as a high supplier by Neutronian—we recognized and engaged prospects inside Certainly’s current e-book of accounts who matched their exact Splendid Buyer Profile. 

The Partnership Method: Integration, Not Simply Execution 

What set this engagement aside was how seamlessly we built-in with Certainly’s current gross sales operations. Our BDRs grew to become an extension of their group, taking part in common technique classes, adapting messaging based mostly on market suggestions, and repeatedly optimizing our method based mostly on gross sales group enter. 

Key Integration Components: 

  • Weekly pipeline evaluations with Certainly’s Italian gross sales management 
  • Shared CRM visibility for full transparency 
  • Collaborative messaging growth based mostly on prospect suggestions 
  • Common technique changes based mostly on market response 

Outcomes That Converse for Themselves 

4 years and a number of program renewals later, the numbers inform a compelling story: 

  • Exceeded Month-to-month Assembly Objectives Constantly: We did not simply hit Certainly’s goal of 5+ certified conferences per 30 days—we surpassed it, month after month, quarter after quarter. 
  • 25% Enhance in Lead Execution Price: Our systematic method to prospect identification, engagement, and qualification drove measurable enhancements in Certainly’s skill to maneuver prospects shortly via its gross sales funnel. 
  • Profitable Geographic Enlargement: Italy’s success grew to become Certainly’s template. We have since expanded our BDR-as-a-Service partnership throughout a number of EMEA markets, with constant program renewals demonstrating ongoing worth. 
  • Lengthy-Time period Partnership Development: 4 years of steady collaboration converse to outcomes, however extra importantly, they show the strategic worth of our partnership method versus a transactional vendor relationship. 

Shopper Perspective: Mission-Essential Partnership 

Romina Zanetel, Certainly’s Nation Advertising Senior Specialist, captures the partnership influence completely: 

“After greater than 4 years of partnership, Anteriad continues to lift the bar. In a fast-moving and sophisticated market like Italy, they have not simply talked outcomes—they’ve delivered. Collectively, we have constructed a telemarketing technique that cuts via the noise, reaches the correct corporations shortly, and straight helps our gross sales groups—who aren’t simply assembly their targets, they’re smashing them.” 

She continues: “At a time when hiring challenges are in all places and firms are struggling to search out the correct candidates, Anteriad’s help has turn out to be mission-critical. Their results-driven method helps us transfer quicker, develop consciousness, and—most significantly—join actual companies with actual individuals, each single day.” 

The Anteriad Benefit: Confirmed Outcomes By means of Partnership 

Indeed’s success demonstrates our differentiated method: Neutronian-certified information mixed with localized experience and our signature Heat Handover methodology. We do not simply execute campaigns, we combine seamlessly together with your gross sales operations to drive constant, high quality outcomes. 

What began as Italy market help grew to become Certainly’s blueprint for EMEA enlargement, proving that strategic BDR-as-a-Service delivers sustainable development past simply filling assembly calendars. For enterprise corporations going through related challenges, formidable development targets, useful resource constraints, and worldwide market complexity, this partnership gives a confirmed roadmap for remodeling lead era right into a aggressive benefit. 

Prepared to rework your lead era outcomes? Contact Anteriad to learn the way our BDR-as-a-Service may help you exceed your development targets whereas optimizing useful resource allocation.

1. Comscore, Whole Visits, March 2025


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