Product launch emails seize the momentum that single bulletins miss. Construct anticipation for pre-orders, safe early gross sales from keen consumers, and unfold consciousness to hesitant buyers — all earlier than your common launch.
Your new product emails ought to be a part of a collection that triggers in your clients primarily based on their engagement and phase exercise. As an example, your VIPs get early entry, browsers see teasers, and previous clients obtain customized suggestions.
Be a part of us under to find 5 templates that flip product launches into revenue-generating campaigns, plus 10 product launch e-mail examples that work brilliantly.
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Sorts of product launch emails
Product launch emails are a key a part of any product launch marketing campaign. Relying in your advertising purpose, you should use them to announce a brand new product or function, encourage pre-orders, or generate pre-launch buzz.
Most significantly, product launch emails present all the main points the prospects must make a purchase order.
Listed here are the several types of product launch emails that you should use as part of your marketing campaign, every with its personal advantages:
- Product launch emails: These emails are used to share information about new merchandise or a brand new model of an current product
- Assortment launch emails: You need to use assortment launch emails to showcase your new product line or assortment
- Pre-order emails: This kind of e-mail is distributed out earlier than or throughout a product launch to generate curiosity and encourage clients to put orders upfront
- Product version launch emails: Entrepreneurs use these emails to announce a restricted version of merchandise and construct anticipation round them
- Product function bulletins: A majority of these emails are used to announce new features of a product
5 product launch e-mail templates you’ll be able to steal
You can ship a single product launch e-mail, or create a collection that builds pleasure and captures gross sales at each stage — from early teasers that spark curiosity to pre-orders and provides in your most keen followers.
Listed here are some new product e-mail templates you should use:
1. “Coming quickly” product teaser template
Topic: One thing huge drops subsequent week
Hey (Identify),
You understand that (downside) everybody retains complaining about? We lastly cracked it.
Can’t spill all the main points but, however right here’s what we are able to share:
- It solves (main ache level)
- Took us (timeframe) to good
- Solely (amount) out there at launch
Need early entry? Hit reply and inform us why you want this primary. We’re selecting (quantity) fortunate clients to get it 24 hours earlier than everybody else.
Mark your calendar: (Launch date)
(Your title) P.S. Belief us, your (related physique half/life space) will thanks.
Copy textual content
2. “Pre-order” announcement e-mail
Topic: You requested, we delivered — pre-orders open NOW
(Identify),
That factor we’ve been teasing? Pre-orders simply opened.
Fast stats that matter:
- First 100 orders save 30%
- Ships (date)
- (Quantity) already claimed within the final hour
Honest warning — our final launch bought out in 3 days. This one’s transferring sooner.
(CTA: Declare yours earlier than they’re gone)
Why pre-order? Skip the waitlist, lock in launch pricing, and get unique (bonus/add-on) we’re solely together with for early supporters.
Questions? Our crew is standing by at (assist e-mail).
(Your title)
Copy textual content
3. New product launch e-mail template
Topic: It’s right here! (Product title) is formally stay
What’s up (Identify)!
No extra ready. (Product title) simply went stay, and the primary orders are already rolling in.
Right here’s why (quantity) clients pre-ordered: (Key profit 1 with particular outcome) (Key profit 2 with outcome) (Key profit 3 with outcome)
Actual speak — we made (amount) for this primary run. Once they’re gone, the following batch received’t arrive till (timeframe).
(CTA: See what the hype’s about)
One buyer already messaged us: “(Precise buyer quote about pleasure/want)”
Don’t say we didn’t warn you, (Your title)
Copy textual content
4. “Restricted-time supply” product launch template
Topic: 48 hours solely: Launch week pricing ends Sunday
(Identify),
Fast math lesson: Common value: $(quantity) Launch week value: $(quantity) Your financial savings: $(quantity) Time left: 47 hours, 23 minutes
However actually? The worth isn’t why persons are shopping for. Take a look at what early clients are saying:
“(Buyer testimonial specializing in outcome)” “(One other testimonial about surprising profit)”
(CTA: Get launch pricing now)
After Sunday night time, we return to full value. No extensions, no exceptions.
Nonetheless deciding? Reply along with your largest query and I’ll reply personally.
(Your title)
5. New options announcement e-mail
Topic: Your (product) simply acquired a critical improve
Hey (Identify),
Keep in mind these options you requested? Verify your account — they’re stay.
What’s new:
- (Characteristic 1)
- (Characteristic 2)
- (Characteristic 3)
The most effective half? Every little thing’s already in your dashboard. No further setup, no extra price.
(CTA: Strive the brand new options)
Fast tip: Begin with (function) — most clients see outcomes inside (timeframe).
Obtained suggestions? Hit reply. We constructed these options since you requested, so inform us what you suppose.
(Your title) (Title)
10 product launch e-mail examples that nailed it
What do high-converting product launch emails appear like? For starters, their branding matches the sender and builds anticipation with out revealing every part. They create urgency, showcase advantages clearly, and make the following steps simple.
Take a look at these 10 product launch message examples to encourage your individual:
1. Aura Bora teases a mysterious product launch
Topic line: One thing new is coming…
Aura Bora takes the thriller strategy with this pre-launch teaser. The e-mail declares a brand new beverage whereas holding particulars deliberately obscure — “like nothing you’ve ever seen earlier than” guarantees innovation with out revealing what’s coming.
The blurred product picture reveals simply sufficient to verify it’s a canned drink whereas sustaining secrecy.
What we love about this e-mail
The headline units expectations immediately. Restricted provide will get talked about with out begging — only a easy “provide could be very restricted” nestled within the copy. One blurred picture and one CTA button carry your complete message.
No product specs, no pricing, no launch date. The e-mail’s restraint turns curiosity into motion, pushing readers to click on “get notified” simply to be taught extra.
2. SKIMS builds hype with a seasonal store launch teaser
Topic line: Launching Quickly: The SKIMS Valentine’s Store
SKIMS drops its Valentine’s Store announcement when buyers begin fascinated about February 14. Rosé for SKIMS takes heart stage — a restricted collaboration hitting shops January 23.
Coronary heart-shaped balloons and pink packaging dominate the visuals, making the Valentine’s theme launch email unimaginable to overlook.
What we love about this e-mail
A number of CTAs hold readers engaged with out feeling repetitive — “Preview the Store,” “Obtain the App,” every serving totally different buyer preferences.
The countdown timer provides actual urgency to the 9 AM launch time. Exhibiting product photographs (prints and collections) offers concrete causes to buy whereas sustaining some thriller. The app obtain push is sensible, realizing cell buyers convert higher throughout restricted drops.
3. Wunderground declares a brand new product drop with playful vitality
Topic line: 📢 Breaking Information: 💪 Energy Up Your Drink with Mind Wash
Wunderground Espresso launches Mind Wash Tremendous Booster with a query that stops scrollers — “Wish to Give Your Mind a Bathtub?”
The e-mail introduces its adaptogenic mushroom powder whereas holding the tone mild and conversational. There are not any scientific lectures right here, only a enjoyable product title and advantages.
What we love about this e-mail
The copy creates a memorable rhythm by repeating “good motive” twice, making the profit stick. A subscriber-exclusive 20% low cost rewards the e-mail record with out overshadowing the launch announcement.
The only product hero shot in opposition to a wooden backdrop retains every part centered. One clear CTA button encourages motion, and the playful topic line emoji combo (megaphone + muscle) hints on the vitality promise inside.
4. Methodical Espresso introduces a premium tea with elegant storytelling
Topic line: 🍵 Introducing Our New Japanese Tea!
Methodical Espresso expands past espresso with Sencha, Sakamoto Koshun — a Japanese green tea. Its e-mail reads like a tea ceremony invitation, detailing the tea’s umami character, floral notes, and harvest origins.
Each element will get consideration, from the 500-meter altitude rising situations to the Koshun cultivar’s fragrant profile.
What we love about this e-mail
Storytelling turns this product launch into an schooling. As a substitute of simply itemizing options, it paints an image — misty Harumo-cho hills, uncommon cultivars, pure complexity.
The wholesale/retail break up reveals it’s focusing on each B2B and B2C audiences with one message, and together with “Store By Class” with espresso and tea choices reinforces the model’s growth.
5. Hiya relaunches a product with an improved components
Topic line: We’d love so that you can give us a attempt…
Hiya addresses buyer suggestions head-on with its reformulated kids’s nutritional vitamins. The e-mail leads with three guarantees — higher style, higher substances, 50% off — making the worth proposition clear.
“Reformulated with love for even the pickiest eaters” acknowledges previous points whereas positioning the brand new model as the answer.
What we love about this e-mail
The headline hierarchy guides readers completely — profit, profit, low cost. Yellow backgrounds with scattered vitamin illustrations hold the kid-friendly vibe with out being infantile.
A number of CTAs (“Strive Our Improved Taste” and “Get 50% Off”) give choices with out overwhelming. The “Questions?” part with direct contact choices reveals confidence within the new components.
6. ARMRA builds intrigue with a countdown teaser
Topic line: Summer season Pleasures Incoming
ARMRA Colostrum drops a countdown timer entrance and heart — 13 days, 14 hours, 12 minutes, 59 seconds till its thriller taste launches.
“A New Season of Taste Begins” guarantees one thing recent for summer season. The trace part drops clues — “velvet pores and skin, coronary heart of stone, candy, succulent, taste unknown” — turning the announcement right into a guessing recreation.
What we love about this e-mail
The countdown creates real-time urgency that updates with every view. Poetic product hints have interaction readers with out revealing the reply, making them suppose quite than simply learn.
The SMS signup incentive (“unlock early entry”) captures telephone numbers whereas the thriller is hottest. Heat gradient backgrounds evoke summer season emotions with out displaying the product.
7. Bubble backs its new lip balm with rave critiques
Topic line: BUBBLE MAKES LIP BALM NOW!!!
Bubble launches its Inform All Juicy Secret Berry Lip Balm with buyer testimonials doing the heavy lifting. Speech bubbles showcase reactions — “yummy berry taste,” “hydrates & softens lips,” “comes with keychains!”
The e-mail additionally introduces customizable Bubble Charms, turning a easy lip balm right into a collectible accent with choices like “the 2-pack” or “all 5 charms.”
What we love about this e-mail
Social proof dominates the design with 99% and 98% satisfaction charges displayed prominently. The speech bubble format makes critiques really feel like pal suggestions quite than advertising copy.
A number of product angles get lined — the balm itself, allure equipment, and Ulta availability — giving totally different causes to purchase. Pink backgrounds and playful fonts match Gen Z aesthetics with out attempting too laborious.
8. Grind and Good day Kitty crew up for a restricted version launch
Topic line: BUBBLE MAKES LIP BALM NOW!!!
Grind Espresso declares its Good day Kitty collaboration with good model alignment — “The world’s most beloved icon meets… The world’s most beloved espresso model.”
The playful parenthetical “(Okay, we are able to’t confirm that, however there are those who like us and suppose we’re cute.)” retains the tone mild whereas showcasing pink-and-red Good day Kitty-branded tins, cups, and occasional equipment.
What we love about this e-mail
“Paint the city pink” as a piece header completely captures the collaboration’s vibe. Product photographs present the gathering — not simply espresso tins however matching cups and merchandise — encouraging larger basket sizes.
The self-aware humor prevents the cuteness overload from feeling too saccharine. Two easy CTAs (“Store the collab” and “Store Now”) information readers with out cluttering the pastel aesthetic.
9. Danner introduces a camp-ready assortment constructed for consolation
Topic line: ⛺ Our New Camp Assortment ⛺
Danner positions its Camp Assortment the place “RUGGED meets RELAXATION,” focusing on outside fans who need sturdiness with out sacrificing consolation.
The e-mail showcases Shelter Cove Slide footwear and informal attire designed for campsite life. Product highlights embody trucker hats, slip-on footwear, camo sweatshirts, and graphic tees — every part wanted for fireplace hangouts quite than summit makes an attempt.
What we love about this e-mail
The life-style images sells the vibe completely — two folks enjoyable on a cabin deck captures the gathering’s informal nature. “SET UP CAMP” as the primary header performs on tenting terminology whereas introducing the product line.
Grid layouts displaying 9 merchandise give a complete assortment overview with out overwhelming. The tent emoji in the subject line instantly indicators outside content material to the precise viewers.
10. Austin Eastciders relaunches fan-favorite peach seltzer in six-packs
Topic line: You Requested For It, You Obtained It… 🍑
Austin Eastciders brings again its Peach Spiked Seltzer in a brand new 6-pack format after buyer demand. “RIPE FOR DRINKIN’” headlines the announcement with Texas pleasure.
Its messaging celebrates the return with sensible particulars — 100 energy, made with cider, not fruit, and out there on-line with out venturing out.
What we love about this e-mail
“YOU ASKED, WE DELIVERED” instantly credit clients for the relaunch, making them really feel heard. Three clear profit factors clarify why this issues: 6-packs for sharing, solely 100 energy, and bought on-line.
The cocktail recipe part provides worth past simply promoting the product, displaying combine Peach Bourbon Lemonade. Way of life images on the backside reinforce the Texas angle with out overselling.
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The right way to write product launch emails
Crafting compelling product launch emails requires a strategic strategy to captivate your viewers and drive engagement.
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“Replicate on previous product launches, they’re a goldmine of insights. Analyze suggestions, be taught from errors, and have a good time wins.Â
At Omnisend, we all know the worth of leveraging historic knowledge to refine methods. Every launch is an opportunity to boost, making certain future success by way of steady enchancment.” – Rytis Lauris, CEO & Co-founder of Omnisend |
Listed here are key ideas to make sure your emails resonate successfully:
Section your record and personalize the messaging
Keep away from blasting each subscriber with common product launch emails. As a substitute, tailor personalized and related messages for the segments almost certainly to purchase. Let previous purchases or actions information you.
Craft easy however compelling topic strains
Make investments time in drafting a catchy topic line that piques curiosity. It ought to entice your subscribers to be taught extra about what you need to supply.
You wish to keep away from utilizing generic or obscure phrases like “We now have one thing new for you.” As a substitute, be particular and use benefit-oriented language.
Create a way of urgency
Embrace time-sensitive provides or unique offers to instill a way of urgency. Clearly talk the limited-time nature of your product launch promotions to immediate faster motion out of your viewers.
Use persuasive visuals and scannable content material
Excessive-quality pictures and movies might help create an impactful, constructive first impression. Use interesting visuals that load effectively to showcase your product’s options.
Additionally, make your e-mail simple to learn utilizing bullet factors, quick paragraphs, and subheadings.
Embrace a transparent name to motion
Have a transparent and compelling CTA telling readers what to do subsequent. Ideally, you wish to direct recipients to your product web page. Guarantee your CTA is seen, actionable, and pressing.
Take a look at and refine
A/B exams totally different parts of your e-mail, together with topic strains, visuals, or CTAs. Analyze the information to repeatedly refine your strategy to product launch emails. Additionally, ship take a look at emails to verify your message seems good throughout totally different gadgets.
Success story
German company Invisible Manufacturers generated €370,000 for a streetwear shopper in simply 10 minutes utilizing TikTok lead technology and restricted drop e-mail campaigns. The technique mixed social media advertisements, automated early entry codes, and FOMO-driven messaging to realize 57% open charges.
Nail your subsequent launch with e-mail that converts
The most effective product launches are orchestrated campaigns — not single emails — that information clients from curiosity to buy.Â
Begin constructing buzz weeks earlier than launch with teasers. Open pre-orders in your VIP phase first. Hit everybody with the primary announcement, then comply with non-buyers with limited-time provides.
Every touchpoint serves clients at totally different phases. Early adopters and loyalists leap on pre-orders. Cautious consumers want social proof from launch day critiques. Procrastinators reply to deadline-driven reductions.
Omnisend’s automation flows flip advanced launch campaigns into set-and-forget sequences. Construct your collection as soon as — teasers, pre-orders, bulletins, follow-ups — then behavioral triggers ship every message when clients are most prepared to purchase.
Construct product launch emails that convert and improve gross sales with Omnisend
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FAQs
Lead with the issue you’re fixing. Present the product in motion, state the value clearly, and inform folks purchase. Skip the company communicate and have lists no one reads.
Construct a sequence of three to 5 emails over two weeks. Every serves a goal — creating buzz, opening gross sales, reminding procrastinators, pushing fence-sitters. One announcement e-mail leaves cash on the desk.
Omnisend knowledge reveals 8 PM achieves the highest open rates at 59%, whereas 5–6 PM captures peak clicks when folks end work. Take a look at your record, however keep away from Monday mornings and late-night sends to forestall annoyance and fatigue.
Completely. Previous clients need totally different info from window buyers. VIPs count on early entry. New subscribers want extra context. Identical product, totally different angles primarily based on who’s studying and their historical past with you.
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