- Apple TV+ has introduced a direct worth enhance of 30%
- Present subscribers can be impacted inside 30 days of their subsequent renewal date
- Presently, Apple TV+ is the one main streaming service with out an ad-supported tier
Apple TV+ has shocked subscribers at this time (August 21) with a direct worth hike that can see subscription prices leaping from $9.99 to $12.99 within the US.
The 30% enhance can be utilized instantly for brand new subscribers, with current ones getting extra leeway. They’ll see the upper worth inside 30 days of their subsequent renewal date.
So if you are an existing customer, you might want to make the most of the best Apple TV+ shows and finest Apple TV+ movies earlier than the change occurs.
Apple TV+ is dwelling to acclaimed reveals like Severance, which was recently renewed for season 3. We’ve additionally seen vital hype for Breaking Dangerous creator Vince Gilligan and his new collection, Pluribus, which has a creepy number you can call. However the buzz round these two reveals won’t be sufficient to persuade subscribers to remain.
Everything we know about Apple TV+’s price hike
It’s not just the US that is affected by the change. Apple TV+’s increase will also affect global customers, and we have an outline of the price changes below, which appear to vary by territory.
|
Country |
Old price |
New price |
|
US |
$9.99 |
$12.99 |
|
UK |
£8.99 |
£9.99 |
|
Australia |
$12.99 |
$15.99 |
Unsurprisingly, subscribers have reacted badly to the news, and some have already canceled. This does make me worry about Apple TV+’s future, and it comes as a disappointment after we crowned the service Streaming Service of the Year in 2024.
With most of the best streaming services providing ad-supported tiers as a less expensive choice, I would not be stunned if Apple TV+ is compelled to observe swimsuit.
In response to Variety, “In justifying the worth hike, Apple famous that it has launched a slew of TV reveals and flicks and that the service doesn’t embrace any adverts. Certainly, Apple TV+ stays the one main streaming service that doesn’t provide a price-reduced ad-supported plan.”
However this determination hasn’t gone down effectively. Listed below are a number of the aggravated responses after Apple’s announcement.
Apple TV is nice high quality however the worth isn’t justifiable… no large again catalog. that is simply greed. If they’d considerably of an even bigger again catalog then I’d be extra open to paying however sorry gonna cancel.August 21, 2025
I’ll must cancel this once I end the reveals I like. They’ve a lot much less content material than the opposite companies. Apple TV Plus Raises Worth on Month-to-month Plan – CNET https://t.co/0Y3oyEdHapAugust 21, 2025
I used to be simply pondering I ought to cancel apple television. This can do it for me.August 21, 2025
Proper now, Apple TV+ appears to haven’t any intentions of including adverts, however additional backlash could change issues sooner or later.
I like loads of the reveals on there, personally, however I am unsure I will be retaining my subscription if costs proceed to go up.
