Main League Baseball is aware of there’s nobody medium or narrative that tells the story of its Latino superstars, which is why it’s pitching a bunch of various seems at followers as a part of its “El Béisbol Es Otra Cosa” sequence.
Persevering with the continuing work of El Béisbol Es Otra Cosa (“Baseball Is One thing Else”) launched in 2024 to share the tales of Latine gamers, entertainers, artists, influencers, and leaders, MLB created three new multimedia spots that includes the New York Mets’ Francisco Lindor, the San Diego Padres’ Fernando Tatis Jr., and the Atlanta Braves’ Ronald Acuña Jr. Narrated by Grammy, Emmy, Tony, and Pulitzer Prize-winning dramatic multihyphenate Lin-Manuel Miranda, the spots will run in america and Latin American nations earlier than culminating in a Mexico-centric advert providing tribute to former Los Angeles Dodgers pitcher Fernando Valenzuela.
In response to the annual Luker Fan Analysis Survey, 62% of Hispanic folks 12 years of age and older in america determine as MLB followers. Made with assist from multicultural inventive company Remezcla, the spots deal with audiences in a mix of Spanish and English—with guests coming into a gallery and taking a look at miniature shows created by Puerto Rican artist Danny Cortés that characterize moments from every participant’s life.
Ronald Acuña Jr.
Venezuelan musician Beto Montenegro seems in on the Acuña household front room in La Sabana, Venezuela, and Ronald and his older brother—New York Mets infielder Luisangel Acuña—performed video video games and stoked a aggressive spirit that led from the “Land of Ballplayers” to membership within the 40-40 membership (40 dwelling runs, 40 stolen bases) and a Nationwide League MVP award.
