In case your advert is disapproved with the explanation Vacation spot Mismatch, it means Google detected that the URL displayed or tracked doesn’t match the place the consumer truly lands. Google requires transparency between what an advert reveals and the place it sends customers. :contentReference[oaicite:1]{index=1}

⚠️ Frequent Causes of Vacation spot Mismatch

  • Show URL ≠ Remaining URL: The seen URL within the advert doesn’t match the precise touchdown web page area (together with subdomain or extension variations). :contentReference[oaicite:2]{index=2}
  • Redirects to a unique area: Remaining URL that redirects customers to a different area, conflicting with the show area. :contentReference[oaicite:3]{index=3}
  • Monitoring templates/add-ons: Monitoring hyperlinks or templates ship customers to totally different content material—with out correct {ignore} parameter dealing with. :contentReference[oaicite:4]{index=4}
  • Subdomain mismatches: You promote “instance.com” however ship customers to “promo.instance.com” or one other area. :contentReference[oaicite:5]{index=5}

🔍 Different Associated Points to Examine

  • Vacation spot not working: The ultimate URL returns error codes (e.g., 404, 5xx), fails to load, or is blocked. :contentReference[oaicite:6]{index=6}
  • Poor consumer expertise: Intrusive pop-ups, pressured downloads, or deceptive content material could set off coverage enforcement. :contentReference[oaicite:7]{index=7}
  • Skinny or duplicated content material: Vacation spot pages missing distinctive, useful content material could also be disapproved. :contentReference[oaicite:8]{index=8}

🛠️ Steps to Repair Vacation spot Mismatch

  1. Confirm URLs: Make sure the Show URL, Remaining URL, and Expanded URL all mirror the identical area or web page. Repair typos and inconsistencies. :contentReference[oaicite:9]{index=9}
  2. Take away or refine redirects: Get rid of pointless area modifications; be sure that customers land the place anticipated. :contentReference[oaicite:10]{index=10}
  3. Audit monitoring templates: Verify monitoring setups result in the identical web page and use {ignore} earlier than parameters if wanted. :contentReference[oaicite:11]{index=11}
  4. Guarantee vacation spot is purposeful: Web page should load with HTTP 200 standing globally and be accessible to AdsBot crawler (simulate by way of Chrome DevTools AdsBot agent). :contentReference[oaicite:12]{index=12}
  5. Enhance consumer expertise: Keep away from intrusive overlays, pressured downloads, or deceptive navigation. :contentReference[oaicite:13]{index=13}
  6. Improve touchdown web page high quality: Present authentic, related content material—not simply advertisements, templates, or doorway pages. :contentReference[oaicite:14]{index=14}
  7. Edit and resubmit: After making changes in Google Ads, save modifications and request a brand new evaluation. :contentReference[oaicite:15]{index=15}

📋 Abstract Desk

Drawback Why It Happens Repair
Show URL ≠ Remaining URL Domains or subdomains mismatch Align all URLs; take away redirects
Redirects to a different area Deceptive vacation spot Ship customers on to applicable area
Monitoring modifications touchdown web page Results in totally different content material Use monitoring templates accurately / embody {ignore}
Web page blocked or error Crawler can’t entry Repair HTTP error; guarantee AdsBot entry

🧭 Remaining Ideas

Vacation spot Mismatch points typically stem from inconsistencies between your seen advert URL and what customers truly see. By aligning URLs, simplifying redirects, making certain crawler entry, and enhancing vacation spot high quality, you’ll be able to carry your advertisements into compliance and get them accepted. After fixing, all the time save edits and request evaluation immediately in your Google Ads account. :contentReference[oaicite:16]{index=16}

Need assistance testing your remaining URL underneath AdsBot, checking monitoring parameters, or reviewing your touchdown web page expertise? I’m blissful to help—simply let me know!


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