Jenna Scapinello
Find out how Vidyard’s gross sales staff streamlined video outreach, reclaimed a full workweek per rep, and added 100+ certified leads month-to-month—with out sacrificing high quality—with Video Agent.
Prospecting is difficult. On day, it calls for hours of analysis, artistic personalization, and flawless supply. On a foul day? It doesn’t occur in any respect.
I can let you know from expertise it’s typically the very first thing to fall off the to-do listing when calendars get crowded. However skipping out on prospecting can snowball rapidly, resulting in fewer pipeline opportunities, and ultimately, missed quota.
At Vidyard, we’ve experienced that challenge firsthand. And we found a scalable way to keep prospecting – and pipeline – consistent with Video Agent.
The challenge: Prospecting effectively at the expense of scale
Before adopting Video Agent, our team faced the classic dilemma: personalize every video manually or sacrifice quality for speed.
“I was recording myself at least 15 times a day,” says Nely Pyatigorski, Emerging Account Executive at Vidyard. “It wasn’t just time-consuming—it was mentally draining. You have to be on, smile, and deliver your message with enthusiasm. If I had back-to-back meetings that day, it was hard to find the energy to show up on camera for my prospecting videos.”
Like most sellers, our reps were already firing on all cylinders— jumping in and out of customer calls, prepping for meetings, and chasing followups. Adding manual video creation on top of that only made things harder. “I’d spend time generating each video, watching it back, tweaking it, sometimes redoing it altogether,” says Nely. “It wasn’t scalable.”
Reps began pushing themselves to the edge of burnout to keep up. They believed in the power of personalized video to break through, so they made a point to squeeze it in wherever they could. Still, as the days filled up, prospecting fell through the cracks. Videos didn’t get sent, outreach slowed down, and pipeline coverage took a hit.
The solution: Personalized AI-powered video prospecting delivered with Video Agent
With Video Agent, we completely reimagined our prospecting workflow.
Before Video Agent: Reps spend hours manually recording videos for prospects, each with a similar talk track and slight personalization variations.
After Video Agent: Reps focus their efforts on personalization and crafting the perfect attention-grabbing hook to ensure prospects hit play on video messages.
Once they add a prospect into a cadence, Video Agent automatically generates and sends their videos using their AI Avatar and the corresponding campaign script. These scripts are baked directly into our Salesloft cadence, and include various personalization variables so prospects know the video was made specifically for them.
“All I do is add someone to the cadence, write a personalized email intro, and Video Agent does the rest,” Nely says. “It still looks and sounds like me, but I don’t have to sit alone in front of the camera for multiple hours a day anymore.”
Each video follows a proven, scalable structure:
- A personalized opener based on rep research, explaining why we’re reaching out to them
- A 20-second explanation of how Vidyard can help with a relatable customer story
- A clear CTA with a clickable button to book a meeting, embedded directly in the video
“People get excited when they see the avatar video,” Nely says. “They want to know how we made it so they can use it for their own teams.”
The results: More pipeline, less work
Since implementing Video Agent, our team has dramatically reduced the manual effort required for personalized prospecting while increasing overall pipeline contribution.
Before, reps like Nely were spending around two hours each day manually recording personalized videos. Over the course of a month, that added up to more than 40 hours—an entire workweek spent just on video creation. With Video Agent handling the video generation automatically, those hours have been reclaimed for higher-value activities like live conversations.
And the impact goes beyond time savings. The streamlined workflow has increased throughput as well: the team went from generating 75 Sales Accepted Leads (SALs) per week to over 100 each week, translating to an extra 100+ qualified leads per month without requiring any additional hours from the reps. That’s 100 extra SALs a month, which in our case means over $100K+ more in revenue each month.
This shift has helped the team maintain consistent outbound momentum, even during busy weeks packed with calls and demos. “I don’t have to worry that my pipeline is suffering,” says Nely. “The videos are still going out—and they’re still driving results.”
Why Video Agent works
- It humanizes cold outreach: AI Avatars adds personality and presence, even at scale
- It cuts out time-consuming tasks: Reps focus on strategy and research instead of creation and delivery
- It breaks through inbox noise and converts
Start prospecting more effectively
Prospecting used to come with a tradeoff: Personalize it or get it done. With Video Agent, we don’t have to choose. We get both.
If your team is struggling to keep up with high-quality outreach, it’s time to try Video Agent. Help your reps stay focused on connecting—not recording—and keep the pipeline moving without missing a beat.
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