An order affirmation e-mail is an important transactional e-mail that confirms a buyer’s order has been positioned efficiently. This e-mail sometimes shares crucial particulars like an order abstract and typically, an bill or receipt.
Order affirmation emails are extremely essential on your retailer’s clean operations. They hold your clients within the know and cease them from overwhelming your buyer help workforce with queries associated to their purchases.
A well-executed affirmation e-mail technique also can help your brand-building efforts and probably increase gross sales by cross-selling and upselling. However on the similar time, there are some GDPR and CCPA laws you want to remember when writing your order affirmation e-mail.
This text will share 11 inspiring order affirmation emails together with the very best practices and laws you need to comply with to get probably the most out of those campaigns.
Remodel your order confirmations into gross sales
Uncover how one can create order affirmation emails that not solely reassure clients but in addition drive extra gross sales by strategic cross-selling and model constructing. Be taught from 11 inspiring examples and greatest practices.
What’s an order affirmation e-mail?
An order affirmation e-mail is an e-mail despatched to a buyer instantly after they’ve positioned an order. The e-mail confirms that your retailer has acquired and is processing the order.
An order affirmation e-mail is likely one of the varied email campaigns called transactional emails. These emails are triggered by clients’ actions in your retailer. For instance, the order affirmation e-mail is shipped as soon as the client has accomplished their buy and your retailer has processed their fee.
The affirmation e-mail serves as proof of buy. It’s the equal of the receipt you’d sometimes obtain after shopping for one thing at a brick-and-mortar retailer. The e-mail permits your on-line clients to view the objects they’ve bought, the quantity charged, and the anticipated supply date.
Right here’s a pleasant instance of an order affirmation e-mail.
Order affirmation emails are extraordinarily necessary as a result of they:
1. Reassure clients
Not like a brick-and-mortar retailer, the place clients purchase one thing and stroll out with it, on-line purchases have a crucial hole between the client inserting an order and receiving their objects. Clients might expertise uncertainty throughout this era, which is why dependable communication is so very important.
Order affirmation emails are deployed instantly after the client has positioned their order. These emails instill belief and eliminate anxiousness by giving web shoppers a abstract of their order and a timeframe for when their order will likely be fulfilled. It boosts buyer satisfaction and will help you get extra optimistic product critiques.
2. Drive engagement
Clients count on order affirmation emails. They need to see that your retailer captured the right objects. They need to understand how a lot they have been charged, a digital receipt, and once they can count on the objects to reach at their doorstep.
As such, these emails see high engagement rates. That is why sensible entrepreneurs use these emails to bolster their model story.
As you’ll see within the buy affirmation e-mail examples beneath, some manufacturers make the most of the excessive engagement charges to gather buyer suggestions, ask clients to comply with their socials, and even promote different merchandise.
3. Guarantee compliance
In line with GDPR and CCPA laws, manufacturers will not be required to acquire express consent from clients to ship them order affirmation emails. That’s as a result of these e-mail confirmations are thought-about essential for a corporation to satisfy its contractual obligations to the client.
Clients additionally count on receipts or invoices out of your retailer for tax functions. They’ll must submit these paperwork when submitting their returns. In lots of circumstances, invoices are included within the order affirmation emails.
There’s some nuance to think about, nonetheless. We’ll discuss extra about when consent is likely to be crucial when sending transactional emails beneath.
4. Scale back buyer help load
If a buyer doesn’t get clear particulars about their order inside a couple of minutes of inserting it, they’ll begin reaching out to your help workforce. That is an pointless workload on your customer support workforce.
Affirmation emails, together with the follow-ups that affirm delivery and supply particulars, stop that from occurring.
5. Current upselling and cross-selling alternatives
You can even use order-confirmation emails to upsell or cross-sell different objects in your retailer.
This is likely one of the greatest methods to increase the average order value. For instance, you’ll be able to ask clients so as to add a complementary merchandise to their order inside a specified interval to have it shipped along with the confirmed order. Incentives like particular reductions can be utilized to spice up conversations.
You must know that after you begin selling objects in your order affirmation e-mail, it turns into a advertising and marketing e-mail below GDPR laws. As such, you’re anticipated to comply with e-mail advertising and marketing laws, like acquiring the client’s express consent.
Given the grave significance of affirmation messages, these campaigns should be automated to make sure they’re delivered effectively. For that, you will have reliable email marketing automation tools that help transactional emails. These instruments should assure excessive deliverability to make sure that the emails attain the recipients’ inboxes (not the spam folder) with none delays.
Parts of an order affirmation e-mail
Here’s what to incorporate in an order affirmation e-mail:
1. Order quantity
The order quantity is auto-generated by your system as soon as the order has been positioned. This distinctive identifier is essential for issues like buyer inquiries in case there is a matter with the order.
Ideally, the order monitoring quantity ought to be included within the e-mail topic line and as soon as once more within the header of the e-mail physique.
2. Order abstract
That is the place the finer particulars of the order are included. The abstract supplies a breakdown of the objects bought, together with their names, portions, pictures, and costs of every merchandise.
The abstract also can embody the order date in addition to the scale and coloration of the objects, the place relevant, e.g., if it’s an attire retailer.
3. Billing breakdown
The billing or value breakdown supplies all the prices related to the order. You’ll have the entire for all of the objects purchased, delivery prices, and taxes, in the event that they’re not included within the unit costs.
As well as, any reductions or provides utilized could also be included on this abstract. So it’s possible you’ll embody a line merchandise displaying the quantity deducted because of the low cost.
4. Cost data
This part reveals the client how the order was paid for. It could share redacted particulars of the bank card used to pay for the order, for instance.
It’s additionally going to level out precisely how a lot was charged to that card, or another on-line fee methodology the client might have used.
5. Transport particulars
The client will see the delivery methodology they picked on this part, e.g., commonplace or precedence delivery. The delivery handle they entered whereas inserting their order can even be displayed right here.
Lastly, particulars on the estimated supply date are included right here. Sometimes, the client will obtain follow-up emails with extra supply particulars. For instance, they’ll get an order supply affirmation when their orders are out for supply and as soon as they’ve been delivered.
6. Enterprise contact data
Lastly, the e-mail shares your online business particulars, together with your handle and buyer help data. A fascinating order affirmation e-mail will ask clients to get in contact in case they require additional help with their order.
It could additionally embody useful assets, corresponding to an order monitoring hyperlink and a hyperlink to an FAQ part, the place clients can study extra about your return coverage and guarantee.
A hyperlink to the order affirmation web page will also be included inside these emails. Patrons can go to this web page and request adjustments if there’s a problem with one thing just like the buyer’s handle, for instance.
Let’s have a look at how these parts come collectively to type participating affirmation emails.
11 order affirmation e-mail examples
Listed below are a few of our favourite order affirmation emails.
1. River Island – A easy order affirmation e-mail
River Island’s order affirmation e-mail is an effective instance of a easy, targeted e-mail that will get the job performed. The e-mail begins with a brief copy confirming to the client that they’ve acquired the order. It additionally shares the billing handle and an estimated supply date, which is able to probably be confirmed by follow-up delivery and supply emails.
What’s most fascinating is the hyperlinks to useful assets on the backside of the e-mail. The model shares assets that present extra particulars concerning the order, supply, returns, and general FAQs. It is a intelligent solution to handle potential buyer queries and cut back the variety of clients who must contact the help workforce.
2. Haoma – A affirmation e-mail that connects to the model’s mission
This is a wonderful instance of an organization that’s vocal about its model values, even so as affirmation emails. The affirmation e-mail hyperlinks again to the model’s imaginative and prescient, which is to supply pure, plant-based merchandise that help the atmosphere.
It tells clients that they’ve simply planted one tree by shopping for Haoma’s merchandise. After sharing the usual order affirmation particulars, it supplies extra details about their mission.
They reference a research that reveals people can offset rising international temperatures by planting a billion bushes by 2050. They inform clients about what they’re doing to be a part of that motion, i.e., they plant a tree for each Haoma product purchased.
You are able to do one thing comparable along with your order affirmation emails. As a substitute of simply sharing the order particulars, embody extra details about your retailer’s large mission, i.e., how has the client’s buy made them a part of one thing greater and impactful?
3. Cometeer – An order affirmation e-mail selling a referral program
Cometeer takes benefit of an order affirmation’s excessive engagement charges to advertise its customer referral program. After sharing the order particulars on the high, the model features a part displaying customers how they will earn an additional $25 and get their associates $25 off by the referral hyperlink.
Experiment with one of these promotion in your order affirmation e-mail. You may run an A/B check to see whether or not your clients will reply higher to a referral program or upsell/cross-sell, for instance. It is a nice solution to unlock extra worth from an in any other case commonplace transactional e-mail.
What’s the simplest component you’ve added to your order affirmation emails – cross-selling merchandise, referral applications, or model storytelling?
4. Etsy – A purchase order affirmation e-mail from a market
The order affirmation e-mail instance from Etsy is far greater than regular due to how Etsy works. Etsy is a market, in order that they have their very own particulars that should be included within the e-mail. Then the shop proprietor additionally wants to incorporate their particulars associated to returns and the order.
Nonetheless, the e-mail has a couple of fascinating issues we are able to study from.
First, the e-mail opens with a really vibrant and thrilling tone. Bear in mind, order affirmation emails don’t need to be too buttoned up and boring.
After the order particulars, Etsy features a very important line reminding clients that they offset carbon emissions from each supply.
Beneath that, we’ve store data, which begins with a private message from the shop proprietor. In the direction of the underside, we see the shop cross-selling different merchandise. In addition they provide free delivery as an incentive for purchasers to return to the shop and place extra orders.
5. Crate & Barrel – A affirmation e-mail with cross-sells
Crate & Barrel is one other model that sends a easy order affirmation e-mail, however doesn’t waste time utilizing it to promote their other products and types.
On the backside of the e-mail, you’ll be able to see pictures and hyperlinks to a few of their greatest sellers. They’ve additionally included hyperlinks to their different manufacturers, Land of Nod and CB2.
If we have been to vary one thing about this e-mail, we would come with the costs of the promoted merchandise. It might even be a good suggestion to incorporate a particular provide for these merchandise. The client has already spent some quantity with the model. We will encourage them to return and decide a couple of extra objects which have been discounted only for them.
6. Journey Lodge – A lodge affirmation e-mail
That is an instance of an order affirmation e-mail from a lodge. The e-mail confirms that the client’s reservation has been positioned efficiently. It additionally shares extra data that the customer must learn about their keep on the lodge.
The e-mail features a reserving affirmation quantity and shares a hyperlink the place they will edit their reservation if crucial (and the deadline for doing so).
Be aware that the e-mail features a drop-down part on the backside. It is a intelligent approach to assist clients discover solutions to FAQs inside the e-mail, in order that they don’t want to go to the web site.
You may strive one thing comparable along with your eCommerce order affirmation emails, particularly if you wish to cut back the variety of outgoing hyperlinks from the e-mail to your web site.
7. Postmates – A primary order affirmation e-mail with a receipt
The acquisition affirmation e-mail from Postmates comes with an connected receipt that clients can obtain as a PDF. Moreover, the model features a CTA on the high inviting clients to price the product.
That mentioned, the method of collecting customer feedback inside the order affirmation e-mail might not work for manufacturers the place clients want time to make use of the product. For instance, if a buyer purchased an digital out of your retailer, it is sensible to offer them a couple of days to expertise the product earlier than they will share an goal product evaluation.
The exception, in fact, is for those who’re solely curious about suggestions concerning the shopping for expertise. So if you wish to understand how simple it was to seek out merchandise in your retailer, add them to the cart, full the fee, and even get them delivered, you’ll be able to gather that suggestions within the order and supply affirmation emails.
8. Inexperienced Chef – A affirmation e-mail for shops with subscription merchandise
That is an inspiring order affirmation e-mail for ecommerce shops with a subscription enterprise mannequin. When a buyer indicators up for the primary time, they need to perceive how the mannequin works and what they need to count on shifting ahead.
The registration affirmation e-mail from Inexperienced Chef captures that completely.
It reveals when the primary order will likely be delivered, when the client will likely be charged, and the way they will make adjustments to their order earlier than the cutoff time. Extra importantly, it explains how the client can count on their recurring orders.
On the backside, clients are invited to refer their associates and get a $25 retailer credit score.
Use this subscription affirmation e-mail construction as a information in case your eCommerce retailer has a subscription product.
9. Dick’s – A easy affirmation e-mail with cross-sells
This e-mail from Dick’s is the primary of a sequence of affirmation emails. It shares an order abstract and delivery data, with follow-up emails anticipated to share updates on the supply standing.
The model additionally features a “You may additionally like” part to cross-promote different merchandise. Buyer help contact particulars are additionally included for purchasers with questions associated to the order.
10. Placemkr – An order affirmation e-mail with social proof
The Placemkr reserving affirmation e-mail instance supplies a step-by-step information on what customers can count on within the days main as much as their keep. It additionally features a CTA that directs clients to a Google map for instructions.
What we discovered most fascinating with this e-mail is the client evaluation included on the backside.
This evaluation helps with eradicating any purchaser’s regret the client would possibly really feel. It’s particularly necessary contemplating that the purchasers have solely paid a small proportion of the reservation quantity, not the total quantity. Which means they will again out at any time earlier than. The evaluation reaffirms the client that they’re making the appropriate determination reserving this property.
Take a web page out of Placemkr’s playbook and embody social proof in your order affirmation emails. It could go a good distance in direction of boosting buyer confidence. You may embody a quote from a customer testimonial or star score snapshot to remind new patrons that different glad clients love that product.
11. Huckberry – A closely branded order affirmation e-mail
Order affirmation emails don’t need to be plain with zero branding. Because the Huckberry affirmation e-mail above demonstrates, you’ll be able to incorporate your branding type into your affirmation emails.
Additionally, in contrast to most eCommerce shops that solely promote different merchandise clients can purchase, Huckberry consists of hyperlinks to useful weblog posts and guides.
The Huckberry order affirmation e-mail template is an effective possibility for any model that desires to leverage its transactional emails to spice up model recognition. Including hyperlinks to academic assets can be a pleasant contact for those who promote merchandise that require specialised know-how to make use of.
Automate order confirmations with GetResponse
Create skilled order affirmation emails that construct belief, drive engagement, and increase gross sales. Our transactional e-mail service ensures 99% deliverability with GDPR-compliant automation workflows.
How one can write an order affirmation e-mail
Comply with these greatest practices to construct profitable order affirmation e-mail campaigns.
1. Write clear topic traces
Your topic line ought to lead with the order quantity, so clients can instantly know what the e-mail is about.
As soon as that’s performed, comply with other subject line best practices. For instance, be certain that the topic line is between 30 and 50 characters. You can even use some emojis and interesting phrases to get your clients enthusiastic about their new purchases.
Some good examples embody “Affirmation Alert: Your Order [order number] Is on Its Manner! 🥳” and “Hooray! Your Order [order number] Is Confirmed! 🎉”
2. Ship your order affirmation e-mail instantly
Many of the advantages of affirmation emails we shared above solely apply for those who ship these emails instantly after a purchase order is made. Give it some thought. Your clients will likely be stressed and attain out to your help workforce in the event that they don’t obtain a affirmation for his or her orders inside minutes. This hurts the client expertise and may cut back repeat enterprise.
That’s why affirmation messages should be automated utilizing a dependable answer to make sure they attain your clients’ inboxes as quickly because the order is positioned. We’ll present you how one can create an order affirmation automation workflow beneath.
3. Ship follow-up emails with delivery and supply particulars
Order achievement has a number of shifting components. Confirming that an order has been positioned is just one a part of that course of. It’s essential to ship follow-up emails to tell clients concerning the delivery and supply.
You may ship the primary follow-up e-mail as soon as the order has been processed and it’s leaving your warehouse.
The second e-mail might be deployed as soon as the supply workforce marks the order as delivered. Right here’s an instance of a delivery affirmation e-mail.
Some manufacturers take this a step additional by sending a 3rd e-mail a couple of days after the supply, asking for buyer suggestions. The time delay offers clients enough time to expertise the product, permitting them to share insightful suggestions.
4. Comply with GDPR tips
Keep GDPR in mind when creating your order affirmation emails. Keep in mind that these laws allow manufacturers to ship affirmation emails to clients with out their consent. Nevertheless, this solely applies when the affirmation e-mail focuses solely on the motion carried out by the client, i.e., it must be a purely transactional e-mail.
Due to this fact, if you wish to use order affirmation emails for different functions, like upselling and cross-selling merchandise, you need to adhere to straightforward e-mail advertising and marketing laws. That is particularly crucial in case your model operates in areas that comply with GDPR.
5. Keep model consistency
Transactional emails are purported to deal with the precise motion carried out by the client. For order affirmation emails, the copy ought to deal with the order particulars.
However that doesn’t imply you’ll be able to’t infuse your distinctive model voice or tone within the copy. Neither does it cease you from showcasing your branding type.
Let your model voice and tone shine as you craft this copy. In case you have a enjoyable, witty voice, keep it even in your affirmation emails. You’re additionally free so as to add a couple of particulars about what your model stands for. We noticed this with the Etsy and Haoma examples above.
After all, you must do that whereas ensuring that the e-mail stays targeted on the first aim, i.e., educating the client about their order.
In addition to the copy itself, let your branding style shine all through the e-mail by incorporating your model colours within the header and CTA buttons. It is a nice solution to reinforce your model and increase model recognition.
6. Embody related CTAs
A fascinating transactional e-mail invitations clients to attach along with your model on a deeper degree.
For starters, it’s essential present a number of hyperlinks associated to the order. Add hyperlinks alongside every merchandise in case customers need to return to your web site to view the merchandise.
Second, add a hyperlink to your contact web page. That is very important for purchasers who might have questions associated to the order or encounter delivery points.
In addition to these useful hyperlinks, embody CTAs that invite clients to take different actions, corresponding to offering suggestions, referring your model to their networks, becoming a member of your buyer loyalty program, or following your model on social media.
That is the place A/B testing might be useful. Experiment with totally different CTAs to find out which one works greatest on your distinctive target market.
7. Spend money on a dependable transactional e-mail service supplier
Lastly, one of the best ways to make sure the success of your order affirmation emails is to spend money on a trusted transactional e-mail service supplier. Keep in mind that order affirmation emails are one of many various kinds of transactional emails your online business should ship to clients.
Different comparable emails you need to ship are delivery and supply confirmations, password reset emails, and welcome emails.
The extra clients you get, the extra dependable the service supplier must be to make sure optimum deliverability. Search for a transactional e-mail software program that ensures a 99% deliverability price.
The answer must also have the ability to scale along with your wants. For instance, for those who count on to deal with mass transactional emails shortly, you’ll want a supplier that helps devoted IP addresses.
At GetResponse, we offer transactional emails as a separate add-on you can embody in your present GetResponse e-mail or Max plan. Pricing is predicated in your month-to-month e-mail sends.
Our answer makes use of API or SMTP triggers to ship automated transactional emails. You merely want to attach your eCommerce platform with GetResponse, set the mandatory triggers, and configure your messages. Our platform will mechanically begin sending transactional emails.
GetResponse integrates with standard eCommerce platforms together with Shopify, WooCommerce, and BigCommerce.
Our dependable infrastructure has ensured a 99% e-mail deliverability for our clients during the last 20 years. We additionally present highly effective analytics that will help you monitor opens, clicks, and bounce charges.
Plus, for those who join GetResponse Max, you’re going to get a devoted buyer expertise supervisor, deliverability consulting, single sign-on (SSO), a devoted IP handle, and e-mail marketing campaign consulting.
Book a demo today to see how GetResponse will help you ship order affirmation emails and increase gross sales with automated cart abandonment campaigns.
How one can automate order affirmation emails on GetResponse
You will have a paid GetResponse plan with the transactional emails add-on to automate order affirmation emails.
When you log in, click on the “Instruments” menu on the high, after which “Automation.”
Subsequent, click on “Create workflow.” That can carry you to this web page.
You’ll discover totally different automation templates right here, together with a GDPR-compliant order affirmation template.
Click on “Use template” to enter our visible automation builder, the place you’ll be able to customise the workflow.
As proven above, you’ll be able to create a break up within the automation workflow to focus on two buyer segments. One phase is for purchasers who’ve consented to obtain advertising and marketing messages, and the opposite for purchasers who haven’t.
One workflow sends a affirmation e-mail with upsells and cross-sells to clients who’ve given their consent. The opposite phase will obtain a purely transactional affirmation e-mail. This ensures that your post-purchase emails stay GDPR compliant always.
What’s your largest problem with order affirmation emails – making certain fast supply, sustaining GDPR compliance, or optimizing for extra gross sales?
In closing
Your clients may have a irritating expertise in the event that they need to contact buyer help each time they want updates on their orders. Your corporation can even waste time and cash addressing these clients. It’s an pointless headache and expense you don’t must put your self by.
Discover a dependable transactional e-mail service supplier to automate these communications. And bear in mind to comply with the very best practices we’ve highlighted above.
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