Electronic mail advertising and marketing automation is the easiest way to win all the advantages of personalised campaigns with out incurring the bills of working these campaigns manually at scale. Verify this out.

Forrester performed a Complete Financial Affect examine on GetResponse Max clients. GetResponse Max offers an automation platform that enables companies to conduct superior viewers segmentation for personalised advertising and marketing campaigns. 

The report showed customers of the automation platform noticed a return on funding of 305% and internet current worth of $302,000. Marketing campaign meeting effort was additionally diminished by 73% whereas the payback interval was just below 3 months. 

That’s the potential impression of deploying an efficient e mail advertising and marketing automation technique to your eCommerce enterprise. 

However what does an efficient automation technique seem like? 

This text will share the very important ecommerce e mail advertising and marketing automations each on-line retailer wants. We’ll additionally present a roundup of the very best automation platforms you need to use for the job. 

Enhance your ecommerce ROI with e mail automation

Uncover how e mail advertising and marketing automation can enhance ROI and scale back marketing campaign effort by 73%. Be taught the important workflows each on-line retailer wants to extend gross sales and buyer lifetime worth.

Advantages of ecommerce e mail advertising and marketing automation

Electronic mail advertising and marketing automation is the method of making triggers and circumstances that guarantee your pre-set emails are despatched to particular clients when the triggers are activated and the mandatory circumstances are met. 

For instance, you’ll be able to set a set off for an e mail with a welcome low cost to be despatched to a consumer who indicators up to your publication for the primary time. This e mail will probably be deployed robotically each time a brand new e mail enters your e mail listing. 

Ecommerce e mail advertising and marketing automation is powered by automation platforms. These automations ship a number of advantages, together with:

1. Will increase your ROI

The common e mail advertising and marketing ROI is $36 for each $1 spent. As you’ll be able to think about, this ROI can drop or go greater relying in your technique.

Electronic mail automation optimizes your ROI. That is achieved in varied methods. One, automation means that you can ship crucial messages when it issues most. That is vital as a result of timing could be the distinction between a consumer selecting to make the most of their welcome low cost or not. 

An efficient technique ensures that the welcome low cost is delivered on the proper time, when the potential buyer is most engaged. Good timing is achieved with all e mail automation workflows, not simply welcome reductions. 

Electronic mail advertising and marketing automation additionally optimizes your ROI by lowering the hassle you set into campaigns. Because the Forrester examine above identified, customers of the GetResponse Max automation platform noticed their marketing campaign meeting efforts drop by 73%. This implies much less time and salaries invested in working e mail campaigns.

It’s also possible to count on a excessive ROI to your e mail advertising and marketing efforts as a result of campaigns will probably be personalised to resonate with every recipient. Automation platforms can monitor the product pages customers work together with and use that knowledge to ship personalised product suggestions, for instance. 

They will additionally monitor a consumer’s buy historical past and use the data to cross-sell and upsell related merchandise.

2. Saves time

Electronic mail automation eliminates repetitive duties like segmenting audiences, sending follow-ups, optimizing ship instances, inserting dynamic content material, and even monitoring deliverability. 

These are extremely very important advertising and marketing duties, however they’re extraordinarily time-consuming to do manually. Automation means that you can set the segmentation guidelines, and these will probably be executed on autopilot till the day you determine to vary the principles. It additionally helps with monitoring when every consumer opens emails and makes use of that knowledge to optimize ship time. 

The very best automation platforms additionally assist the insertion of dynamic content. This basically signifies that e mail gadgets just like the product suggestions could be modified robotically to align with the preferences or pursuits of every recipient. 

Principally, automation frees up your time, permitting you to give attention to extra strategic duties like brainstorming new marketing campaign concepts, developing with contemporary creatives, and ideating A/B assessments. 

3. Enhances the client expertise and satisfaction

Efficient e mail automation makes your clients really feel seen and valued. It additionally eliminates friction by guaranteeing that vital communications like order affirmation, in addition to transport and supply alerts, are delivered on time. 

Automation helps personalization, which suggests your clients will solely obtain messages they’re excited about. This makes clients really feel they’re having a one-to-one interplay along with your model. Not solely does it increase buyer satisfaction and conversion charges, however it could possibly additionally increase repeat purchases, which boosts your buyer lifetime worth. 

Talking of which….

4. Boosts CLV and AOV

Ecommerce automation boosts buyer lifetime worth and common order worth by means of a number of strategic automations.

Take into account an automation workflow like buyer re-engagement. This workflow targets previous clients who’ve been inactive for an prolonged interval. It brings them again to your retailer the place they’ll rediscover merchandise they liked and discover new gadgets. 

Automated upselling and cross-selling e mail campaigns are additionally vital for reinforcing the common order worth. Some manufacturers even embody these upsells and cross-sells inside automated emails, like transactional emails. 

9 prime ecommerce e mail automation workflows

Listed here are 9 vital automated e mail campaigns you have to create to your on-line retailer.

1. Welcome new subscribers

A welcome e mail is deployed when a brand new consumer submits their e mail deal with to hitch your subscriber listing. This workflow could be personalized to have both a one-off e mail or a sequence of emails. 

Welcome emails see extraordinarily excessive engagement charges. In keeping with the 2024 e mail advertising and marketing benchmarks, these campaigns had an open rate of 83.63% and a click-through price of 16.60%. For context, the common e mail open price is 39.64%

That’s why you have to automate welcome emails to make sure they’re delivered when your clients are most engaged and anticipating them. You may additional improve the effectiveness of those campaigns by including a time-limited welcome low cost. This encourages the consumer to turn out to be a paid buyer instantly.

Here’s what a easy welcome automation workflow appears like.

Welcome email automation workflow diagram showing trigger setup and email sequence for new subscriber onboarding in ecommerce email marketing platform

The next template makes use of a break up logic to ship various kinds of welcome emails.

Advanced welcome email automation workflow with split logic showing personalized email paths based on subscriber behavior and preferences for ecommerce marketing

A welcome e mail is your alternative to introduce your model, clarify what makes you distinctive, and set expectations with new subscribers. It’s also possible to share key hyperlinks, comparable to hyperlinks to your best-selling merchandise and buyer assist web page. 

Try this welcome e mail instance from Native Revival.

Local Revival welcome email example featuring brand introduction, welcome discount offer, and best-selling product links for effective ecommerce email marketing automation

The e-mail features a respectable welcome low cost, a short clarification of what makes the model distinctive, and hyperlinks to finest sellers. 

2. Deserted cart restoration

Deserted cart restoration emails are despatched to clients who add gadgets to the cart however go away your web site earlier than finishing their buy. 

Cart abandonment is an enormous drawback for eCommerce shops. Knowledge reveals that up to 70% of on-line carts are deserted. An efficient cart abandonment e mail workflow can assist you recuperate a great portion of those gross sales.

For instance, iParts, a web based retailer promoting auto components, used the GetResponse Max automation platform to deal with the cart abandonment situation. The model deployed one cart abandonment e mail marketing campaign, which noticed an open price of 30%. Extra importantly, 20% of the recipients made a purchase order.  

Like a welcome e mail, cart abandonment e mail campaigns could be both a single e mail or a sequence of emails. A sequence of cart abandonment emails can produce higher outcomes as a result of it means that you can observe up with prospects. 

Prime automation platforms additionally allow you to create automation splits the place you’ll be able to goal completely different cart abandoners with completely different messages to optimize conversions. For instance, you’ll be able to create a break up primarily based on the cart worth. For example, customers whose cart worth is above $150 can obtain a cart abandonment e mail providing an incentive like free transport or a reduction.

Right here’s an instance of a cart abandonment workflow template. 

Abandoned cart email automation workflow template showing trigger conditions, timing delays, and recovery email sequence for ecommerce sales recovery campaigns

An effective cart abandonment email consists of a picture of the product and a hyperlink going on to the cart. This reduces friction and makes it simpler for consumers to finish their orders. 

It’s also possible to embody social proof like buyer testimonials and product critiques to construct belief and assist hesitant customers really feel assured trying out.  

Lastly, compelling reductions can usually work the magic to make hesitant clients really feel that the deal is simply too good to cross up. 

Check out this deserted cart e mail instance by Casper. 

Casper abandoned cart email example with humorous subject line, product images, customer testimonial, and direct cart recovery link for effective ecommerce automation

Casper stays on model with the comical header that’s certain to seize consideration. They’ve additionally included social proof by means of a buyer testimonial.

Which e mail automation workflow has been simplest to your ecommerce enterprise – welcome sequence, cart abandonment, or buyer reengagement?

3. Buyer reengagement

Prospects can lose contact with your small business for various causes. Perhaps they made an impulse buy once they bumped into your paid adverts on social media and by no means thought of your model once more. It’s additionally doable that they received lured away by a competitor’s supply, and so they’ve by no means visited your retailer once more.

Regardless of the case could also be, buyer reengagement campaigns are good at reigniting the curiosity of inactive clients. Automation platforms supply workflow templates to focus on clients who haven’t made a purchase order out of your retailer inside the final 60 days. It’s also possible to customise the template to incorporate a customized variety of days.

Right here’s what a winback automation template appears like. 

Customer winback automation workflow template showing inactive customer targeting, timing conditions, and reengagement email sequence for ecommerce retention campaigns

Use personalization to make your buyer win-back e mail campaigns extra compelling. You may reference the very last thing the client ordered. Inform them how your retailer now has the identical merchandise in several colours, for instance. It’s also possible to point out associated merchandise, what’s new about your model, and embody a welcome-back low cost.

Right here’s considered one of our favourite buyer winback emails to encourage you.

Bare Minerals customer winback email example with personalized message, product recommendations, and special offer to reengage inactive ecommerce customers

4. Transactional emails

Transactional emails are despatched in response to particular buyer actions in your web site. For instance, the e-mail could be deployed when a buyer creates an account in your retailer. 

These emails are extraordinarily necessary as a result of they affirm vital actions and construct belief with the shoppers. 

Transactional emails will also be thought of as post-purchase emails since most of them are despatched after a buyer has positioned their order. Listed here are some examples of those emails.

  • Order affirmation emails – This e mail is shipped instantly after a purchase order is positioned in your retailer. The e-mail offers an order abstract and shares further supply particulars just like the estimated date of supply.
  • Delivery affirmation emails – A Delivery affirmation e mail is shipped as a follow-up to the order affirmation e mail. The e-mail offers further particulars concerning the transport of the order. Most shops will ship a minimum of two transport and supply emails, together with the “out for supply” e mail and the “order delivered” alert.
  • Order supply alert – This alert is normally the final of the transport affirmation emails. It confirms that the order has been delivered to the client.

You will have completely different workflows for every of those emails. Automation software program integrates along with your eCommerce platform to trace when a buyer makes a purchase order to finish their order. This motion triggers the order affirmation e mail.

As soon as your programs present that the order has been fulfilled, the e-mail platform deploys the order supply affirmation e mail.

Check out this instance of a GDPR-compliant confirmation email workflow. Prospects who’ve consented to obtain advertising and marketing emails can get an order affirmation e mail with upsells and cross-sells utilizing this workflow. In the meantime, those that have shared their consent will solely get an ordinary affirmation e mail. 

GDPR-compliant order confirmation email automation workflow showing consent-based branching for marketing emails versus standard transactional emails in ecommerce

Try this order affirmation e mail.

Crate & Barrel order confirmation email example featuring order details, cross-selling product recommendations, and customer service information for ecommerce automation

Crate & Barrel confirms the order briefly after which takes benefit of the excessive engagement charges of affirmation emails to cross-sell different merchandise.

5. Again in inventory notifications

Typically, potential clients arrive at your retailer and uncover the merchandise they had been excited about are out of inventory. One approach to just remember to don’t lose these prospects ceaselessly is to ask them to submit their e mail deal with, so you’ll be able to notify them when the gadgets are again in inventory.

Due to this fact, back-in-stock e mail notifications are despatched to clients when the gadgets they confirmed curiosity in have been restocked. These emails can assist you recuperate among the misplaced gross sales. 

Efficient back-in-stock emails can have excessive conversion charges because you’re focusing on leads which have already proven curiosity and shopping for intent.

Right here’s an instance of a back-in-stock e mail. 

Better Booch back-in-stock email notification example showing product availability alert with clear call-to-action for ecommerce inventory management automation

6. Product replenishment reminders

Product replenishment reminders are one of the efficient methods to extend repeat clients and increase the client lifetime worth. These emails are designed to be despatched after a selected period to remind clients that they should restock their consumable items. 

Skincare merchandise, nutritional vitamins, dietary supplements, shaving razors, child diapers, and pet meals are all examples of consumable merchandise that might be the topic of product replenishment reminders. 

Timing and cadence are vital for the success of those automated e mail campaigns. You don’t need to ship the reminders too quickly, and also you additionally don’t need to wait too lengthy. Analyze your buyer buy knowledge to find out the common time it takes to your clients to reorder their provides. 

You’ll additionally want to make use of dynamic triggers right here. Some clients might purchase provides to final them every week. Others store on a month-to-month foundation. Meaning a one-size-fits-all automation workflow gained’t work. You’ll want to trace the acquisition habits and historical past of every buyer to find out when every reminder must be deployed. 

Personalization is crucial for the success of those campaigns. Reference the client’s previous orders in your e mail topic line and physique. Use a one-click reorder CTA that robotically provides all of the gadgets. This protects the client time, which means they gained’t have to search for and add the gadgets to the cart from scratch.

Right here’s an instance of a replenishment reminder.

Medical prescription refill reminder email example showing personalized replenishment automation with one-click reorder functionality for healthcare ecommerce

It’s also possible to supply incentives, comparable to loyalty bonuses, to clients who select to reorder their gadgets.  

Product replenishment reminders additionally current alternatives for upselling. You may upsell the client to an auto-ship program, for instance. This generates predictable money move for you whereas conserving your clients engaged. It will possibly additionally increase income by encouraging repeat purchases.

Plus, it ensures your loyal clients by no means run out of their favourite necessities.

Construct highly effective automation workflows with GetResponse

Create refined e mail automation workflows that drive gross sales and enhance buyer lifetime worth. Our drag-and-drop editor and pre-built templates make it straightforward to arrange skilled campaigns in minutes.

7. Browse abandonment emails

Browse abandonment emails goal clients who went by means of one or a number of product pages in your on-line retailer however left with out making a purchase order. These automated emails work similar to cart abandonment emails however with a special set off. The situation used for these workflows is “visited web page,” as proven under. You should additionally create a filter to exclude of us who might have visited and exited that web page however purchased one thing else from one other web page. 

Browse abandonment email automation setup showing page visit triggers, filtering conditions, and workflow configuration for targeting product page visitors in ecommerce

These automated emails would sometimes share photos of the merchandise that potential clients had considered and may embody incentives comparable to reductions and free transport to encourage conversions. 

The best browse abandonment emails additionally spotlight associated merchandise. This part can assist deliver clients again to your web site in case they didn’t make a purchase order as a result of they didn’t just like the merchandise they had been viewing. It informs the client of different choices they may discover extra interesting. It may be gadgets in several types or the identical merchandise they checked out, however in a special colour or value level.

Browse abandonment email example with urgency messaging, product images, and scarcity tactics to recover abandoned product page visitors for ecommerce conversion

The e-mail copy does a fantastic job creating a way of urgency and FOMO. 

8. Birthday and anniversary emails

Celebrating your clients with heartwarming messages and unique reductions throughout their key milestones is an efficient approach to strengthen buyer relationships and construct loyalty. Birthday and anniversary emails do exactly that by monitoring your buyer’s key dates and sending celebratory messages. 

Right here’s the workflow for these emails.  

Birthday and anniversary email automation workflow showing date-based triggers and celebratory email sequences for customer loyalty and retention in ecommerce marketing

Anniversary and birthday emails can embody unique reductions to assist your clients have a good time their special occasion in model. It’s also possible to use dynamic content material to focus on the client’s favourite merchandise primarily based on their buy historical past.

Pet birthday email example from Vittie Beast featuring playful design, personalized messaging, and product promotion for pet owner customer engagement automation

The e-mail has a playful tone and features a daring CTA going on to the featured product within the hero part. 

9. Suggestions request emails

You may automate customer feedback collection in varied methods. One is to incorporate the suggestions assortment hyperlink in a transactional e mail. You may add the hyperlink within the order supply e mail, for instance. 

One other approach to accumulate buyer suggestions is by making a devoted e mail workflow for suggestions requests. The very best half about this workflow is that you need to use a time delay to make sure the e-mail is shipped a couple of days after the client has acquired their order. This enables them to offer goal product critiques and general buyer expertise suggestions primarily based on their expertise utilizing the product and shopping for out of your retailer. 

Buyer suggestions, like product critiques, provides you social proof you need to use to advertise your merchandise. The suggestions additionally helps you enhance the client expertise by highlighting friction factors you must deal with. Due to this fact, you do need to create a compelling copy that encourages clients to share their suggestions.

J.Crew feedback request email example showing product review collection with direct links and simple design for effective customer feedback automation in ecommerce

J.Crew sends a separate suggestions request e mail to gather product critiques from its clients. The e-mail is simple and makes the method painless for purchasers by together with hyperlinks to the place clients can go away a assessment for every product.

What’s your largest problem with ecommerce e mail automation – establishing workflows, personalizing content material, or measuring ROI?

Greatest ecommerce e mail advertising and marketing automation platforms

Listed here are seven of the very best advertising and marketing automation software program options you need to use to automate varied elements of your email marketing strategy. 

Key options Pricing
GetResponse Personalised automation workflows with pre‑constructed templates Visible drag‑and‑drop workflow editorAdvanced buyer segmentation with limitless tags & engagement scoringDeep ecommerce integrations for habits‑triggered emails Marketer plan at $48.38/mo (limitless templates & workflows)
Klaviyo Constructed‑in Buyer Knowledge Platform Actual‑time, habits‑primarily based e mail automationSplit‑logic branching for tailor-made buyer journeysMulti‑channel automation (e mail, SMS, cellular push) Electronic mail plan at $45/mo (as much as 15,000 emails)
Omnisend Pre‑constructed and absolutely customizable workflows by way of a visible editorA/B testing inside automation flowsDynamic e mail content material by segmentIntegrations with 160+ apps for data-driven personalization Professional plan from $41.30/mo (1,001–1,500 contacts)
Mailchimp Intuitive drag‑and‑drop automation builderPredictive analytics estimating future shopping for behaviorOmnichannel automations (e mail, SMS, social) Necessities $26.50/mo (1,500 contacts, 4 move steps)
Brevo Prebuilt workflows + customized workflow builderAdvanced viewers segmentation by exercise & buy historyMulti‑channel automation (SMS, WhatsApp, internet & push)Transactional emails by way of SMTP/API Marketing strategy $16.17/mo
Mailerlite 15 pre‑constructed automation templatesMulti‑set off workflows (as much as 3 triggers)A/B break up testing for as much as 3 workflow variations $27/mo for 1,000 contacts
ActiveCampaign Conversational AI assistant for workflow creationSite & occasion monitoring for personalised recommendationsConditional & break up logic for branching journeys $49/mo for limitless actions per automation 

1. GetResponse

GetResponse provides superior e mail advertising and marketing automation instruments that will help you attain your viewers on the proper time with the suitable message. Our platform helps you to construct personalised automation workflows so every buyer can really feel seen and valued. 

These workflows have helped manufacturers like Poko Lorente and Eveline Cosmetics drive unimaginable on-line gross sales. Poko Lorente witnessed a $49,000 month-to-month worth of AI product suggestions added to cart, whereas Eveline Cosmetics saw $13,000 in month-to-month gross sales from a single marketing campaign, $ 7,000 of which got here from product suggestions.

The GetResponse automation platform can be user-friendly. For starters, we offer loads of pre-built templates to simplify and pace up the workflow creation course of. We now have templates for workflows like cart abandonment, buyer re-engagement, and birthday and anniversary emails. 

GetResponse automation workflow templates library showing pre-built ecommerce email campaigns including cart abandonment, welcome series, and customer reengagement workflows

These templates are additionally customizable, so you’ll be able to alter the circumstances and break up the workflows to create extra focused automation campaigns. 

For entrepreneurs preferring to construct their workflows from scratch, we offer a visible drag-and-drop editor to assist with simply that. 

GetResponse visual drag-and-drop automation editor interface showing workflow builder with triggers, conditions, and actions for creating custom ecommerce email campaigns

The platform integrates with common eCommerce options, comparable to Shopify, BigCommerce, Magento, and WooCommerce. This integration means that you can monitor consumer habits in your web site. It will possibly monitor the URL or product pages they go to, for instance. This triggers personalized product recommendations. 

Our platform additionally helps superior buyer segmentation. You may create buyer profiles with an infinite variety of tags. Knowledge, just like the emails your clients open, will also be used to generate engagement scores. These insights permit you to create exact buyer segments for personalised automated e mail campaigns.

Key options

  • Helps consumer behavioral focusing on
  • Intensive integration with common ecommerce instruments
  • Comes with a drag-and-drop interface, which makes creating complicated workflows simpler
  • Devoted IP and transactional e mail companies are additionally out there for enterprise eCommerce shops
  • Additionally helps internet push notification and SMS advertising and marketing automation

Pricing

GetResponse’s automation options can be found from the Marketer plan, which prices $48.38/mo. This plan helps contact tagging, contact scoring, visited URL automation, event-based automation, ecommerce monitoring, and buy automation. You’ll even have entry to limitless automation templates and might construct limitless workflows from scratch.

For enterprises, the GetResponse Max plan offers the very best instruments that will help you meet the wants and expectations of your huge buyer base whereas staying compliant. The plan consists of assisted IP warmup, devoted sending area, single sign-on,  SMTP connection, and API entry. 

G2 ranking: 4.3 out of 5 

2. Klaviyo

Klaviyo comes with an in-built buyer knowledge platform (CDP). This platform can host all of the wealthy knowledge from the completely different instruments and platforms your eCommerce retailer makes use of. It pulls knowledge out of your eCommerce platform and cost processing programs, for instance. The info is then used to power marketing automation workflows.

Klaviyo customer data platform dashboard showing unified customer profiles, behavioral data, and segmentation tools for advanced ecommerce email marketing automation

You should utilize this knowledge to create exact buyer segments and ship tremendous personalised e mail campaigns. Nevertheless, entry to the Superior Klaviyo Knowledge Platform is accessible as a separate add-on that prices $500 per thirty days. 

Klaviyo additionally helps behavior-based automation. The platform can monitor and use real-time habits and buyer knowledge to ship personalised e mail messages immediately. 

Break up logic is one other functionality out there on Klaviyo automations. This characteristic places clients by means of completely different paths primarily based on particular circumstances and triggers. 

For instance, you’ll be able to break up the kind of “Thanks” message a buyer receives after responding to a suggestions request e mail. You may set it up in order that clients who present detailed suggestions with visuals can obtain a particular low cost code for his or her subsequent order within the Thank-you e mail. 

Key options 

  • Affords automated repute restore that will help you keep excessive e mail deliverability
  • Helps automation throughout a number of channels, together with SMS and cellular push notifications
  • Offers over 80 prebuilt workflows and greater than 100 customizable e mail templates
  • Affords an AI assistant that helps with workflow creation and segmentation help

Pricing

Klaviyo e mail is accessible for $45 per thirty days, with a restrict of 15,000 month-to-month emails. This plan consists of the drag-and-drop automation builder, workflow templates, and product suggestions. 

Sadly, each the information platform ($500/mo) and SMS automation ($60/mo for e mail + SMS) can be found as separate add-ons. Moreover, the automated product assessment request device is bought individually, beginning at $25 per thirty days. This makes Klaviyo one of many costlier eCommerce e mail advertising and marketing automation options. 

Verify our information to the top Klaviyo alternatives if you wish to see how different instruments examine.

G2 ranking: 4.6 out of 5

3. Omnisend

Omnisend automates vital steps inside the buyer journey throughout a number of advertising and marketing channels, together with e mail and SMS. The platform offers prebuilt automation workflows, full with prebuilt e mail topic traces and messages, that will help you arrange and deploy your automated campaigns very quickly. 

Omnisend pre-built automation workflow templates showing ready-made email campaigns with subject lines and content for quick ecommerce email marketing setup

These workflows are absolutely customizable, so you’ll be able to edit them to incorporate customized triggers and circumstances and even break up the workflows. That is achieved by means of a visible automation editor.

Omnisend’s automation platform helps A/B testing. You may take a look at the messages and incentives used inside your workflows to see what resonates probably the most along with your viewers.  

Key options

  • Pulls third-party knowledge by means of integrations to assist personalised campaigns
  • Integrates with 160+ apps, together with Shopify, WooCommerce, and BigCommerce
  • Affords superior automation reporting, displaying the efficiency of your workflows
  • Helps dynamic e mail content material the place completely different content material is proven to completely different viewers segments

Pricing

Omnisend provides a good free plan that features a number of automation options, comparable to pre-built e-commerce workflows, conditional content material blocks, automation splits, and customized workflows. Nevertheless, the free plan solely accommodates 500 e mail sends per thirty days. That’s little or no, so most shops might want to improve to the paid plans.

The beneficial Professional plan begins at $41.30 for a contact listing measurement of 1,001 to 1,500. This plan provides limitless month-to-month e mail sends, personalised product suggestions, and superior reporting.

G2 ranking: 4.6 out of 5 

4. Mailchimp

Mailchimp is without doubt one of the most well-known e mail advertising and marketing instruments. The platform offers e mail automation options, just like the intuitive drag-and-drop automation builder. You additionally get ready-made templates for common eCommerce workflows, comparable to a welcome sequence, cart restoration, and winback e mail campaigns.

Mailchimp drag-and-drop automation builder interface showing workflow creation tools and pre-made ecommerce email templates for welcome series and cart recovery campaigns

Mailchimp integrates with over 300 apps that will help you monitor buyer habits and deploy automated e mail advertising and marketing campaigns primarily based on real-time actions. 

Key options

  • Helps behavior-triggered campaigns
  • Affords a predictive analytics device that estimates the long run shopping for habits of consumers
  • Helps omnichannel marketing automations throughout e mail, SMS, and social

Pricing

You may construct automations and create as much as 4 move steps utilizing Mailchimp’s Necessities plan, which prices $26.50/mo for 1,500 contacts. You’ll want a minimum of the Normal plan, which works for $45/mo for 1,500 contacts, to unlock extra automation workflow steps (as much as 200). 

The Normal plan additionally helps dynamic content material, ship time optimization, multivariate testing, predictive segmentation, and behavioral focusing on.

G2 ranking: 4.3 out of 5

5. Brevo

Brevo’s automation instruments aid you personalize the client journey to spice up engagement and enhance gross sales. The platform can monitor buyer habits, just like the messages they open and click on.

It additionally offers prebuilt workflows for recovering deserted carts, welcoming new subscribers, and celebrating buyer birthdays and anniversaries. 

Plus, you’ll be able to create your individual workflows from scratch with their workflow builder.

Brevo automation workflow builder showing customer journey personalization tools with behavior tracking and pre-built ecommerce email campaign templates

Brevo helps superior viewers segmentation. You may group your e mail listing subscribers primarily based on their actions in your retailer, the actions they take, and their buy historical past. 

Key options

  • Automates lead scoring
  • Helps transactional emails by means of SMTP and API
  • Additionally helps SMS, WhatsApp, Net, and mobile push notification automation
  • Affords a buyer knowledge platform as a separate add-on to sync knowledge from varied instruments

Pricing

Brevo’s automation options can be found throughout all plans, together with the free package deal. The distinction lies within the variety of emails you’ll be able to ship. The free plan limits you to simply 300 emails per day and automations for as much as 2,000 contacts. 

The Starter plan helps limitless automated e mail sends at $8.08/mo. Advertising automations are nonetheless capped at 2,000 contacts. Additionally, you’ll have to pay an additional $10.80 for a complete of $18.88/mo to take away Brevo branding out of your emails. 

The Marketing strategy prices $16.17 per thirty days and consists of further options like ship time optimization, A/B testing, and limitless advertising and marketing automation. 

G2 ranking: 4.5 out of 5

6. Mailerlite

Mailerlite integrates with varied e-commerce instruments, together with Stripe, Make, Shopify, WordPress, and WooCommerce. These deep integrations aid you monitor gross sales and buyer habits in your web site to create personalised, automated e mail campaigns.

Mailerlite automates varied phases of the client journey, beginning with welcome emails to post-purchase emails like buyer survey campaigns. It provides you entry to each prebuilt workflow templates and a workflow editor.

Mailerlite automation workflow editor interface showing customer journey mapping from welcome emails to post-purchase campaigns with ecommerce integration capabilities

Mailerlite’s workflow editor means that you can add as much as three triggers for a single workflow. This provides effectivity to your processes. As a substitute of constructing and sustaining three separate workflows, you’ll be able to create one with three completely different triggers.  

Key options

  • Comes with 15 automation templates
  • A/B break up testing for as much as 3 workflow variations helps you to take a look at content material, ship time, and topic traces to optimize your automations

Pricing

Electronic mail automation is accessible on each the free and Rising Enterprise($13.50/mo for 1,000 contacts) plans. Nevertheless, these plans have restricted capabilities. For instance, you don’t get a number of automation triggers, and the automation templates are additionally restricted. 

You’ll want the Superior plan ($27/mo for 1,000 contacts) to entry a number of automation triggers and limitless automation templates.

G2 ranking: 4.6 out of 5

7. ActiveCampaign

ActiveCampaign automation platform showing AI assistant workflow creation, customer behavior tracking, and personalized email campaign management for ecommerce businesses

ActiveCampaign helps you construct extra responsive buyer experiences by means of automations powered by buyer knowledge and real-time behaviors. Establishing these automations is pretty simple. Along with prebuilt workflows, the platform offers a conversational AI assistant that works with you to deliver your automation concepts to life. 

ActiveCampaign integrates with over 900 platforms. This helps with monitoring buyer habits throughout your on-line retailer, for instance. Web site and occasion monitoring is then used to ship personalised product advice emails. 

The e-mail automation instruments additionally assist conditional and break up logics. That means that you can construct branching paths so you’ll be able to ship tailor-made experiences to every buyer. It’s also possible to split-test your automations to optimize your campaigns and ensure you’re not leaving any cash on the desk. 

Key options

  • Predictive sending makes certain your automated emails are despatched when clients are most receptive.
  • Tracks e mail opens and reads to ship automated follow-up emails.
  • Screens buyer motion from one section to a different and sends related emails for the brand new section robotically
  • 900+ integrations

Pricing

Advertising automation is accessible on the $15/mo Starter plan. You’re restricted to as much as 5 actions per automation on this plan. Segmentation can be restricted in that plan.

The Plus package deal prices $49/mo and helps limitless actions per automation. Extra highly effective options, like predictive sending, conditional content material, superior segmentation, and attribution and conversion monitoring, can be found on the Professional plan, which begins at $79/month.

G2 ranking: 4.5 out of 5

Rework your ecommerce success with GetResponse

Prepared to realize 305% ROI and scale back marketing campaign effort by 73%? Begin with our confirmed automation platform that features all of the workflows, integrations, and instruments you must scale your ecommerce enterprise.

Automate your ecommerce e mail advertising and marketing campaigns with GetResponse

Ecommerce e mail automation is a robust approach to enhance buyer engagement and increase buyer lifetime and common order values. An efficient technique additionally enhances buyer satisfaction and the general buyer expertise as a result of your model will all the time be attentive to their distinctive actions and wishes. 

GetResponse provides highly effective automation instruments for each small and enterprise eCommerce shops. We provide an enormous collection of customizable workflow templates so that you can select from. It’s also possible to construct customized flows from scratch or import them. 

Plus, we offer different advertising and marketing instruments like a touchdown web page builder, signup varieties, a popup creator, conversion funnels, SMS advertising and marketing, paid adverts, and internet push notifications. Meaning you’ll be able to run your advertising and marketing campaigns from one platform. 


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