8 things to do in Spotler Analytics | Blog

Richard Wall
Printed on: 21 July 2025

Does the thought of marketing campaign reporting fill you with despair? Does it imply a flurry of Excel spreadsheets as you piece collectively an image of how your prospects transfer by means of their journey click on by click on, touchpoint by touchpoint?

Effectively, despair not! Now you can use Spotler Analytics to do all of the heavy knowledge lifting for you.

Want to observe as an alternative of studying? Watch our webinar now.

View all of your traditional stats in context

You’re used to Opens, Clicks, Bounces and CTR. All these stats are nonetheless in Analytics, included within the default Liveboard.

What Analytics does higher is provide you with a clearer overview. No extra leaping between tabs or Excel sheets to match campaigns one after the other! If there’s been a spike or a dive in your key metrics, you see it. If one marketing campaign bombs whereas all the things else is doing effective, you’ll have that context to keep away from a panic.

You possibly can view the information that feeds every graph as a desk view to know what’s happening.

Observe the Cash

One factor we nonetheless hear far too usually is that entrepreneurs don’t successfully clarify the hyperlink between exercise measures like Opens and Clicks, and precise Income. Effectively, these days are over!

You’ll nonetheless must outline the time interval for attribution, from 1 to twenty-eight days, however when you’ve executed that Analytics will present you the income worth of each marketing campaign in your specified date vary.

It’s price noting that 28-day attribution is the usual for “Electronic mail Affect” in Google Analytics, so it’s most likely greatest to begin there when you’re used to GA.

Chat along with your knowledge

Analysis by Ascend2 means that solely 13% of entrepreneurs don’t have any plans to make use of AI this 12 months. So, I’m going to guess that you simply’ve had a dialog with ChatGPT, Gemini or one thing comparable.

In that case, you then’ll perceive how Spotter works instantly. Write your question in natural language (i.e. “Which marketing campaign had the best bounce price in Q1?”) and Spotter will translate that into the parameters it must get you a solution.

Similar to different AI fashions, Spotter works with steady conversations. So, you could possibly comply with up your Bounce Charge query by merely typing “How does this examine to Q1 final 12 months?” and the AI will increase in your preliminary question.

Not like ChatGPT or Gemini, Spotter doesn’t hallucinate. It’s because it’s skilled solely in your knowledge, and doesn’t draw from the broader web when answering questions. Spotter is its personal platform, fairly than a customized GPT; the interface seems to be like ChatGPT for familiarity and ease of use, however the reporting AI that powers it’s really practically a decade older than Generative AI!

Information deep dives

So, one in all your campaigns is performing in addition to a snail in a 100m dash race. Why?

Spotter means that you can deep-dive into any marketing campaign, with 106 values, like nation code, click on day or conversion worth.

Possibly the marketing campaign that did poorly total was a success for one particular group. Or it did middlingly effectively for many of your viewers, however went down very badly certainly with a bit of your viewers. That is what we imply once we say that we’re making it simpler to completely perceive your knowledge.

Change evaluation

What’s inflicting the modifications you possibly can see in your Liveboard? Discover out with Change Evaluation.

Whereas deep dives allow you to see one marketing campaign in granular element, Change Evaluation is about a number of campaigns over time. If all of your campaigns are seeing fewer Clicks, that’s a unique problem to 1 single marketing campaign’s efficiency collapsing whereas the others chug merrily alongside.

Keep on high with Alerts

There’s at all times a threat of drowning in knowledge; you possibly can see a lot that it turns into overwhelming. That’s the place Alerts are available.

You possibly can set Alerts for numerous situations; if a KPI hits a selected threshold or if there’s an surprising change (with you in command of what counts as ‘surprising’) or just an everyday report in your most vital handful of numbers.

Alerts aren’t only for warnings; you could possibly get notified when your Q3 income hits the goal you’ve budgeted.

Share your success

Analytics doesn’t simply enable you perceive your knowledge, it helps you clarify the influence of what you’re doing to everybody within the enterprise.

Whether or not it’s a weekly check-in along with your Gross sales staff, or an enormous annual presentation to senior administration, it’s easy to export your Liveboard knowledge as a PDF, or current it immediately in your platform of alternative.

What if the measure I would like isn’t there?

You possibly can completely ask Spotler Analytics for a metric that doesn’t precisely match any of its parameters. In that case, it would interpret your request as greatest it will probably, and it’ll clarify what it’s doing.

Within the instance above “Decide-out price” isn’t a metric, however the AI can perceive that “unsubscribe” is an correct equal, and current that knowledge in its reply. By displaying its reasoning, if the end result wasn’t what you had been anticipating you’ll know how one can tailor your reply with further steerage.

Conclusion

Spotler Analytics provides you a brand new degree of perception into your knowledge. You’ll see clearly how your viewers is responding to your efforts, each within the brief time period with Opens and Clicks, and long run with income attribution.