HubSpot’s Marketing Hub pricing guide — AI-powered software for marketers

HubSpot’s Advertising and marketing Hub is a complete advertising automation platform that helps companies generate leads, automate campaigns, measure advertising efficiency, and extra — all powered by HubSpot’s AI. With 82% of entrepreneurs reporting that HubSpot elevated their lead era, the platform has confirmed its effectiveness throughout companies of all sizes. This information gives present pricing info for all HubSpot Advertising and marketing Hub plans as of 2025.

HubSpot Advertising and marketing Hub Pricing Overview

HubSpot Advertising and marketing Hub affords 4 pricing tiers designed to scale with your corporation wants:

Free Advertising and marketing Instruments

Worth: $0/month

Customers: As much as 2 customers

E-mail Sends: 2,000 e-mail sends per calendar month

HubSpot‘s free advertising instruments present primary CRM, e-mail advertising, kinds, and reside chat performance with out price. These instruments embrace HubSpot branding however supply important advertising capabilities for companies testing advertising automation software program earlier than investing in paid plans. The free tier integrates with HubSpot’s Gross sales Hub, Service Hub, Content material Hub, and Operations Hub free instruments, creating an entire enterprise platform without charge.

Key Options

• E-mail advertising with HubSpot branding (2,000 sends per 30 days)
• Varieties with primary customization choices
• E-mail reply monitoring
• Social Login
• One e-mail automation
• As retargeting
• Stay chat performance with HubSpot branding
• Primary reporting and analytics
• Integration with different HubSpot free instruments

Greatest for: Startups and small companies evaluating advertising automation platforms who want primary lead era instruments with out upfront funding.

Advertising and marketing Hub Starter Pricing

Worth: $9/month per seat (billed yearly) or $15/month (billed month-to-month)

Advertising and marketing Contacts: 1,000 included

E-mail Sends: 5x advertising contact tier e-mail ship restrict per calendar month. Join and authenticate an e-mail sending area.

Advertising and marketing Hub Starter removes HubSpot branding from emails, kinds, and reside chat whereas including easy automation capabilities that free instruments lack. In contrast to the free model, Starter consists of e-mail and in-app chat assist plus Messaging Insights for monitoring buyer interactions. For companies evaluating primary advertising automation choices, Starter gives skilled branding and assist that free instruments can not match.

Key Options

• Take away HubSpot branding from all advertising supplies
• E-mail and in-app chat assist (unavailable in free instruments)
• Messaging Insights (Beta) for dialog monitoring
• Skilled e-mail templates and customization
• Advert administration
• Cookie Administration Instruments
• Advert retargeting
• Easy advertising automation workflows

Commerce-offs vs Free Instruments

• Benefit: Skilled branding, buyer assist, easy automation
• Value: $108-180 yearly per person vs $0 at no cost instruments
• Limitation: Nonetheless restricted to 1,000 advertising contacts and primary automation in comparison with greater tiers

Greatest for: Small companies and startups searching for skilled advertising supplies, buyer assist, and primary automation with out the complexity and value of superior advertising automation platforms.

Advertising and marketing Hub Skilled Pricing

Worth: $800/month (consists of 3 seats)

Further Seats: $45/month per extra seat

Advertising and marketing Contacts: 2,000 included

E-mail Sends: 10x advertising contact tier e-mail ship restrict per calendar month

Setup Payment: $3,000 one-time Skilled Onboarding charge required

Advertising and marketing Hub Skilled gives complete omni-channel advertising automation, social media administration, and superior reporting that Starter lacks. Whereas Starter affords easy automation, Skilled consists of advanced workflow builders, lead scoring, dynamic personalization, and customized reporting capabilities. The $3,000 setup charge ensures correct implementation of superior options. 76% of selling leaders stated that HubSpot elevated their conversion charge, and clients expertise a 134% common enhance in visitors.

For companies evaluating advertising automation platforms like Marketo, Pardot, or Mailchimp, Skilled affords built-in CRM, social media administration, and superior analytics in a single platform slightly than requiring a number of instruments.

Key Options

• Groups performance for advertising collaboration
• Breeze social agent (Beta) for social media automation
• Full social media administration and scheduling
• Omni-channel advertising automation throughout e-mail, social, and net
• Advertising and marketing SMS capabilities (obtainable as add-on)
• Customized reporting dashboards and advertising analytics
• Dynamic web site and e-mail personalization
• Superior Lead Scoring App with behavioral monitoring
• Marketing campaign reporting for as much as 5,000 campaigns
• Breeze Buyer Agent with 100 HubSpot Credit per dialog

Commerce-offs vs Starter

• Benefit: Superior automation, social media administration, customized reporting, crew collaboration
• Value: $800/month + $3,000 setup vs $27/month for 3 Starter seats
• Complexity: Requires onboarding and coaching vs easy Starter setup

Commerce-offs vs Enterprise

• Limitation: No attribution modeling, journey analytics, or superior crew administration
• Financial savings: $2,800/month inexpensive than Enterprise
• Marketing campaign restrict: 5,000 campaigns vs 10,000 in Enterprise

Greatest for: Advertising and marketing groups working multi-channel campaigns who want superior automation, social media administration, and detailed reporting however do not require enterprise-level attribution modeling or superior crew governance options.

Advertising and marketing Hub Enterprise Pricing

Worth: $3,600/month (consists of 5 seats)

Further Seats: $75/month per extra seat

Advertising and marketing Contacts: 10,000 included

E-mail Sends: 20x advertising contact tier e-mail ship restrict per calendar month

Setup Payment: $7,000 one-time Enterprise Onboarding charge required

Advertising and marketing Hub Enterprise gives superior attribution modeling, buyer journey analytics, and enterprise-level crew administration that Skilled can not match. Whereas Skilled affords customized reporting, Enterprise consists of multi-touch income attribution throughout all advertising channels.

For giant organizations evaluating enterprise advertising platforms like Adobe Expertise Cloud, Salesforce Advertising and marketing Cloud, or Oracle Eloqua, Enterprise affords built-in CRM, superior attribution, and buyer journey mapping with out requiring separate knowledge integration instruments.

Key Options

• Multi-touch income attribution throughout all advertising channels as much as 10,000 logged interactions per contact
• AI social inbox insights (Beta) for social media intelligence
• Buyer journey analytics and mapping
• Superior crew group with role-based permissions
• Lookalike Lists (Beta) for viewers growth
• Superior content material and knowledge entry controls
• Journey automation (Beta) for advanced buyer workflows
• Enhanced Breeze social agent (Beta) with superior AI capabilities
• Marketing campaign reporting for as much as 10,000 campaigns
• Enterprise-level safety and compliance options

Commerce-offs vs Skilled

• Benefit: Attribution modeling, journey analytics, superior crew administration, 5x extra advertising contacts
• Value: $2,800/month costlier plus $4,000 greater setup charge
• Complexity: Requires in depth onboarding and devoted admin assets

Commerce-offs vs Rivals

• Benefit: Built-in CRM and attribution vs separate instruments required by Adobe/Salesforce
• Consideration: Larger per-contact prices than some enterprise platforms for very massive databases

Greatest for: Massive advertising organizations and enterprises needing superior attribution modeling, refined buyer journey analytics, and enterprise-level crew administration with confirmed ROI throughout advertising, gross sales, and repair capabilities.

Starter Buyer Platform — HubSpot’s Starter Bundle Constructed for Startups & Small Companies

Worth: $9/month per seat to your first yr ($15/mo per seat thereafter), with upfront fee and annual dedication. Save 40% off the bottom value for Starter.

The Starter Buyer Platform combines Advertising and marketing Hub Starter with Gross sales Hub Starter, Service Hub Starter, Content material Hub Starter, and Operations Hub Starter at no extra price. This built-in strategy gives full enterprise automation in comparison with buying particular person advertising automation instruments, CRM software program, customer support platforms, content material administration techniques, and knowledge integration instruments individually.

For companies evaluating all-in-one platforms like Zoho, Pipedrive, or Freshworks, HubSpot’s Starter Bundle affords deeper integration between advertising, gross sales, and repair capabilities with out knowledge silos or separate login necessities.

Included Merchandise

• Advertising and marketing Hub Starter: Skilled e-mail advertising, kinds, and easy automation
• Gross sales Hub Starter: CRM, deal monitoring, and gross sales automation
• Service Hub Starter: Assist desk, ticketing, and buyer assist instruments
• Content material Hub Starter: Web site builder, weblog, and content material administration system
• Operations Hub Starter: Information synchronization and workflow automation

Commerce-offs

• Benefit: Full enterprise platform for value of selling software alone
• Limitation: Starter-level options throughout all hubs vs superior capabilities in specialised instruments

Key Pricing Concerns

Contact Limits and Overage Prices

All paid plans embrace a particular variety of advertising contacts. Once you exceed your restrict, extra contacts can be found at tiered pricing. Advertising and marketing contacts are people you may market to by means of HubSpot instruments.

E-mail Ship Limits

Every plan consists of totally different e-mail ship allowances:

• Starter: 2,000 sends per 30 days with branded emails
• Skilled: 10x your advertising contact tier restrict
• Enterprise: 20x your advertising contact tier restrict

Required Onboarding Charges

Skilled and Enterprise plans require obligatory onboarding:

• Skilled: $3,000 one-time charge
• Enterprise: $7,000 one-time charge

These charges guarantee correct setup and coaching for superior options.

ROI and Enterprise Impression

Based mostly on HubSpot’s buyer knowledge:

• 76% of entrepreneurs report HubSpot elevated their conversion charge
• 84% of gross sales professionals say HubSpot improved their lead high quality
• 82% of entrepreneurs report HubSpot elevated their lead era
• Clients see a 107% enhance in inbound leads after 6 months with Advertising and marketing Hub
• Advertising and marketing clients expertise a 134% enhance in web site visitors

Characteristic Comparability by Plan

Making the Proper Alternative

Select Free Instruments if:

• You are simply beginning with digital advertising
• You want primary instruments to check HubSpot’s capabilities
• You’ve gotten minimal advertising contact necessities

Select Advertising and marketing Hub Starter if:

• You are a small crew able to spend money on skilled advertising instruments
• You want branded advertising supplies
• You need easy automation capabilities
• You’ve gotten below 1,000 advertising contacts

Select Advertising and marketing Hub Skilled if:

• You are working multi-channel advertising campaigns
• You want superior automation and reporting
• You require social media administration instruments
• You need lead scoring and dynamic personalization
• Your crew wants collaboration options

Select Advertising and marketing Hub Enterprise if:

• You are a big group with advanced advertising wants
• You require superior attribution modeling
• You want refined buyer journey analytics
• You need enterprise-level safety and governance
• You handle massive advertising contact databases (10,000+)

Integration and Further Prices

HubSpot Advertising and marketing Hub integrates with over 1,800 purposes together with Amplitude, Jira, Adobe Categorical, Aircall, LinkedIn, and Microsoft Groups. Most integrations are included in your plan, although some third-party instruments could have separate prices.

Advertising and marketing SMS is offered as an add-on for Skilled and Enterprise plans, with separate pricing primarily based on utilization.

Getting Began

HubSpot affords a number of assist choices:

• 24/7 buyer assist for all paid plans
• Tailor-made onboarding with licensed specialists
• Free on-line coaching by means of HubSpot Academy
• 14-day free trial for testing options

For present pricing or customized enterprise quotes, contact HubSpot gross sales at (888) 482-7768 or go to HubSpot’s pricing calculator for customized estimates primarily based in your advertising contact quantity.

Conclusion

HubSpot Advertising and marketing Hub‘s 2025 pricing construction accommodates companies from startup to enterprise degree. The platform’s confirmed outcomes — with clients reporting vital enhancements in lead era, conversion charges, and web site visitors — justify the funding for companies severe about advertising progress.

Whether or not you begin with the free instruments to check the platform or leap to Skilled for complete advertising automation, HubSpot Advertising and marketing Hub gives scalable options that develop with your corporation wants.