The Best 5 Thrive Leads Alternatives That We Recommend

For those who’re in search of the most effective Thrive Leads different, we suggest Fluent Types + Fluent CRM, Package, OptiMonk, Personizely, or Poptin.

My Private High 3 Alternate options to Thrive Leads

Need a fast take a look at my high 3 Thrive Leads options? Right here’s a useful visible. 

Finest for WordPress customers who need full management & automation	Finest for creators and entrepreneurs centered on electronic mail	Finest for ecommerce manufacturers and growth-focused entrepreneurs
Fluent Types + FluentCRM Pricing: Free for fundamental options or $47 a yr for Types and $77 a yr for CRM What I like: This combo offers you full management of your varieties, emails, and automations—with out leaving WordPress. It’s quick, light-weight, and surprisingly highly effective for a self-hosted stack. Plus, you get superior type logic, tagging, double opt-in, and automation triggers multi functional place. Read More	Package (previously ConvertKit) Pricing: Free for as much as 10k subscribers, paid from $25 a month What I like: Package is constructed for creators, and it reveals. I like how straightforward it’s to develop and section your listing, ship stunning newsletters, and automate follow-ups. The freebie supply function rivals Thrive’s Asset Supply, and its electronic mail builder is among the finest I’ve used. Read More	OptiMonk Pricing: Free for as much as 10,000 pageviews What I like: OptiMonk is hands-down the most effective software I’ve discovered for popups and personalization. Its concentrating on is extremely detailed, the template library is big, and setup is beginner-friendly. Bonus: the plugin pulls in your web site’s branding automagically—an enormous time- and effort-saver. Read More

How I Selected These Thrive Leads Alternate options

When choosing these Thrive Leads options, I didn’t simply take a look at value or recognition, though these options did play a minor position. However largely, I centered on what really issues for lead technology and conversion optimization inside a WordPress atmosphere. These are the important thing elements I thought of:

• WordPress-native performance. I appeared for instruments that work completely (or largely) inside WordPress, so that you’re not pressured to handle varieties or popups in an exterior dashboard.
• Depth of concentrating on and set off controls. Choose-in varieties rely closely on triggers and concentrating on for fulfillment. Exit-intent, scroll depth, time delays, system concentrating on, cart-based guidelines—you identify it. I prioritized instruments that use triggers like exit intent, scroll depth, time delays, and system concentrating on that can assist you present the appropriate message to the appropriate particular person on the proper second.
• Kind flexibility past list-building. Thrive Leads doesn’t simply assist WordPress customers accumulate emails. It additionally serves as a survey builder, quiz maker, lead magnet supply service, and (restricted) ecommerce software. Due to this, I appeared for instruments with the identical stage of flexibility.
• A/B testing and efficiency suggestions. I gave additional weight to instruments that allow you to take a look at variations of varieties, popups, or emails—and present you precisely what’s changing, proper out of your dashboard.
• Plugin reliability and replace frequency. Some plugins—even for the most well-liked conversion optimization instruments—are deserted, bloated, or buggy. I looked for actively maintained instruments with strong WordPress evaluations, frequent updates, and quick help.

1. Fluent Types  

Fluent Types is constructed for WordPress, which makes it my high Thrive Leads different. The software is a couple of years newer than Thrive Leads and boasts a formidable 500,000+ energetic downloads and 600+ evaluations for its WordPress plugin. 

Right here’s what I like about Fluent Forms for WordPress users: 

• Native to WordPress. Because it’s 100% constructed for WordPress, Fluent Types gives a clean in-dashboard expertise. You are able to do every thing from inside the WordPress plugin: create, edit, handle, and show your varieties, all with out ever leaving your website’s backend. 
• Glorious drag-and-drop builder. You possibly can construct every thing from opt-in varieties to multi-step surveys with Fluent Types, and the builder is quick and intuitive. Choose from 50+ enter fields, reusable templates, and multi-column layouts, all with cell responsiveness. For additional management, Fluent Types gives conditional logic, file uploads, and conversational varieties, even within the free model. 
• Tight integration with FluentCRM. For full conversion optimization performance, you’ll wish to additionally use FluentCRM—additionally a built-for-WordPress plugin. Along with Fluent Types, you possibly can tag and section customers, create electronic mail sequences, make double opt-in varieties, and create automation triggers based mostly on type submissions. You additionally get native integrations with instruments like Package and Mailchimp. 
• Customizable show and placement. You possibly can embed your varieties utilizing Gutenberg blocks, shortcodes, widgets, or PHP capabilities. This provides you full management over the place and the way every type seems in your WordPress website—inline, slide-in, modal, or personalized to your theme.
• In-dashboard analytics and spam safety. Fluent Types contains easy-to-use type submission studies, charts, and weekly summaries, together with integrations with Honeypot, Akismet, and reCAPTCHA to dam spam.

What may use bettering: 

• No A/B testing options. Fluent Types has nearly every thing you want in an ideal Thrive Leads different. However it doesn’t have built-in A/B testing, which is a large, gaping gap in an in any other case glorious product. FluentCRM enables you to do some A/B testing, however it’s solely on electronic mail campaigns, topic traces, and automation funnels—not on the precise varieties. 

Pricing-wise, Fluent Types gives a feature-rich free model out there from the WordPress.org plugin repository—together with drag-and-drop type constructing, conditional logic, conversational varieties, spam safety, and even Stripe funds with a transaction payment. 

However to get all its options with a paid license, plans start at $47 a yr. See the total pricing info for Fluent Forms. To get the total performance you want out of a conversion optimization software, you’ll additionally want to buy FluentCRM, which begins at $77 a yr.  

Who ought to use Fluent Types? 

• Fluent Types is good for WordPress customers—particularly bloggers, entrepreneurs, and builders—who need a quick, versatile type builder that works completely inside their website. It’s good when you want superior options like multi-step varieties, conditional logic, fee integrations, and deep compatibility with FluentCRM and WooCommerce.

2. Package

Package—previously ConvertKit, which is a reputation the crew ought to return to in my view as a result of it’s manner catchier—is my next-favorite Thrive Leads different. 

Package is extra email-focused than OptiMonk, so if you need a software with a extra newsletter-friendly bent, you’ll love Package. 

Plus, the Package plugin for WordPress appears to be up to date a bit of extra repeatedly (as soon as a month-ish) than OptiMonk’s plugin (as soon as each 5-6 months). 

Right here’s what I like about Kit for WordPress users: 

• Conversion instruments by means of an electronic mail advertising and marketing POV. With Package, you possibly can flip internet guests into electronic mail subscribers or clients with a collection of instruments. These embody customizable opt-in varieties (together with slide-in, sticky, modal, and or inline embed varieties), touchdown web page creation and internet hosting (with plentiful templates to choose from!), and automatic follow-up emails.
• Freebie supply. For those who’re in search of a Thrive Leads different with a function that rivals Thrive Leads’ Asset Supply software, Package’s received you coated. With Package, you possibly can routinely ship digital freebies to new subscribers. 
• Detailed analytics. You’ll be exhausting pressed to discover a higher electronic mail subscriber monitoring software. Package retains tabs on precisely which varieties and pages individuals join—and allows you to know when individuals unsubscribe, too. 
• Subscriber segmentation. Use tags to group your subscribers into completely different classes that you may later goal with particular campaigns. You can even present related content material to completely different subscriber teams, all based mostly on their tags, in order that nobody will get stuff that’s irrelevant to them.
• Strong electronic mail publication instruments. ConvertKit—err, Package—began out as an electronic mail advertising and marketing software, and it reveals. Ship out electronic mail broadcasts, browse the huge template library to simply create high-converting newsletters, weave in photographs out of your Instagram feed, private/model picture library, or Unsplash, or use HTML/CSS to create your personal electronic mail templates. A/B take a look at your electronic mail topic traces to see which of them get extra consideration, create and save content material snippets to simply reuse in your emails, and create automated electronic mail collection. 

What may use bettering: 

• Restricted performance inside WordPress plugin. Whereas Package gives extra in-plugin performance than a few of its friends, you possibly can’t do completely every thing from inside its WordPress plugin. All touchdown pages and varieties are in-built Package’s dashboard. Every part else can both be partially or absolutely completed from inside the plugin, although, which is a plus.
• Restricted opt-in varieties in comparison with different instruments. This draw back is due, partly, to Package’s heavy concentrate on electronic mail advertising and marketing. If you’d like opt-in varieties on your WordPress website as a result of you need extra electronic mail subscribers, it’s not likely a draw back in any respect. However if you need varieties that aren’t tied to an electronic mail listing, you could be higher off with a software like OptiMonk.
• Heavy concentrate on creators. Once I signed up for Package as a part of my analysis for this piece, I observed an fascinating step within the onboarding course of. Package asks you to decide on which kind of creator you might be: artist, athlete, writer, chef, coach, marketer, musician, podcaster, streamer, YouTuber…the listing is longish. As a creator myself, I respect Package’s concentrate on creators. However why solely creators? Why not ecommerce companies, too? I’m unsure. And from what I gathered on numerous Reddit forums and evaluations, it nearly looks like Package is phasing out any instruments or options that help larger manufacturers. This doesn’t really feel like an awesome transfer, in my view. 

As for pricing, Package does provide a free plan for as much as 10,000 electronic mail publication subscribers. To make use of all of Package’s extra superior options, you’ll pay both $25 or $50 a month, billed yearly, based mostly on what you need. See Kit’s full pricing plans here. 

Who ought to use Package?

• Any WordPress person who suits into the Package “creator” profile—authors, cooks, athletes, and entrepreneurs all rely, apparently—and needs to make use of electronic mail advertising and marketing to get the phrase out about their enterprise.

3. OptiMonk

It’s no secret that I’m a little bit of an OptiMonk superfan. 

Once I first examined OptiMonk out for a unique listicle, I fell in love with how straightforward it’s to make use of—particularly how straightforward it’s to create branded opt-in varieties. All it’s a must to do is enter your area identify and OptiMonk will discover the precise hex codes for the colours you employ in your web site, plus the precise fonts, and create completely branded varieties. 

For that purpose alone, I’ll at all times suggest OptiMonk to anybody who wants an inexpensive but extremely subtle conversion optimization software. 

However let’s check out why OptiMonk is an ideal different for Thrive Leads, particularly. Thrive Leads is strictly a WordPress plugin, so we’ll take WordPress angle with the professionals and cons right here. 

Right here’s what I like about OptiMonk for WordPress users: 

• Straightforward WordPress integration. OptiMonk has and actively maintains a WordPress plugin, making it straightforward to put in in your WP website. You should utilize it on each self-hosted WordPress.org websites or on WordPress.com websites with a Marketing strategy or greater. All it’s a must to do is set up the plugin, activate it, and enter your OptiMonk account ID. See the total directions in OptiMonk’s official WordPress installation guide. 
• Filled with no-code options. OptiMonk has all of it: exit-intent popups, cart abandonment restoration instruments, A/B testing, electronic mail listing and SMS development, and naturally, stellar on-site personalization—all accessible with straightforward drag-and-drop or automagic editors. No coding information wanted.  
• Tons of templates. WordPress customers will profit from over 300 popup templates on OptiMonk for every thing from sticky bars and aspect messages to spin-the-wheel coupons and embedded conversion content material. 
• Superior concentrating on guidelines. One other enormous plus of OptiMonk is its superior concentrating on capabilities. You possibly can apply pop-up triggers based mostly on scroll patterns, time delay, and exit-intent cues—and you’ll even assign completely different popups to completely different teams of individuals. 
• Highly effective analytics. See how your popups are performing with OptiMonk’s detailed analytics platform. 
• Full-featured free plan. You should utilize OptiMonk without cost on WordPress when you simply have 1 web site with as much as 10,000 pageviews a month. That mentioned, WordPress.com solely permits plugins on paid Enterprise plans or greater, so it’s possible you’ll want to make use of a non-plugin workaround to attach OptiMonk to a free or Premium WordPress.com website. 

What may use bettering: 

• Restricted performance inside WordPress plugin. Whereas OptiMonk’s WordPress plugin operates easily from inside your WordPress dashboard, not all OptiMonk options are accessible from inside the plugin. All marketing campaign design, modifying, and analytics are dealt with on the OptiMonk website. The plugin primarily acts as a connector to show campaigns in your WordPress website.  

OptiMonk has that candy freemium plan, the place you get all of the core options without cost till you hit greater than 10,000 web page views a month. See the total pricing breakdown on OptiMonk’s pricing page. 

Who ought to use OptiMonk?

• Entrepreneurs or ecommerce website homeowners who need behavior-based popups with superior concentrating on, A/B testing, and the most effective personalization in all the trade. 

4. Personizely 

Personizely is a lesser-known however mighty contender on the subject of Thrive Leads options. 

The main focus for this software—which does certainly include a WordPress plugin—is on 4 core options: widgets, A/B testing, web site personalization, and integrations. 

Right here’s what I like about Personizely for WordPress users: 

• Full performance inside WordPress plugin. Nearly every thing Personizely gives might be completed from inside its WordPress plugin, which is a large plus, contemplating many high conversion optimization instruments don’t provide this performance.
• Concentrate on widgets. With Personizely, widgets are the star of the present. You should utilize widgets to create publication popups, particular gives, personalised product suggestions, announcement bars, embeds, and teaser gives. Set off the widgets to look on touchdown pages, throughout checkout journeys, when internet guests hover over particular components, based on click on patterns, at exit intent factors, after a selected period of time, or at set scrolling factors. Or, use JavaScript to create your personal triggers.
• Multi-step widgets. One other plus? Personizely’s multi-step widgets. You possibly can ask internet guests a query, provide them a lead magnet or coupon based mostly on their reply, after which verify supply with a “success step.”

• Subtle integrations and automations. With Personizely, integrations transcend fundamental performance. They’re a core a part of the software’s choices. Customers can arrange integrations to work together with Personizely’s widgets. For instance, if somebody indicators up for a freebie utilizing a widget, you possibly can set that as much as set off the next automations: add the person to your Mailchimp or Klaviyo mailing listing, put them in your potential new shoppers listing on Hubspot, and provide you with a warning on Personizely that they’ve signed up for the freebie. This takes some upfront setup, however it helps your ops run easily within the longer run. 
• Fast and easy WordPress/WooCommerce setup. Set up the plugin from the WordPress dashboard, join your Personizely account in a couple of clicks, and there’s no must manually edit your theme information. This implies it’s straightforward peasy for even the least technical-minded people amongst us (myself included!) to make use of.
• All-in-one conversion toolbox. Personizely enables you to construct popups, sticky bars, exit-intent messages, electronic mail opt-ins, and upsell popups—all from one plugin—so that you don’t must juggle a number of instruments.
• Superior personalization and concentrating on. You possibly can present completely different popups based mostly on person conduct—like exit intent, previous interactions, location, or if it’s their first go to. This helps make sure that the appropriate message reaches the appropriate person.
• Constructed-in A/B testing. Take a look at a number of variations of popups, full-page components, and even content material blocks to seek out what converts finest. You possibly can split-test pages by URL, particular content material, or design to enhance your outcomes.
• Responsive, fast-loading popups with analytics. Personizely’s popups and monitoring are designed for pace, which implies its popups and monitoring are optimized to not decelerate your website. You additionally get conversion analytics and straightforward CRM/email-service integrations. 

What may use bettering: 

• Low utilization and restricted neighborhood suggestions. Look, I don’t maintain it towards Personizely that it’s a more moderen software with comparatively few customers—round 300 energetic installs and 25 rankings on WordPress.org. However once you examine it to Fluent Types’ 500,000+ energetic WordPress.org installs and 600+ evaluations, it’s a bit of low. There could also be hiccups down the road because the software grows. 
• No free plan. Regardless of its relative newness—or possibly due to it—Personizely doesn’t provide a free plan. There is a 14-day free trial, no bank card required, however plans begin at $39 a month. That is considerably costly in contrast with opponents, particularly OptiMonk, Poptin, and even Fluent Types.

Personizely gives strong options that do a whole lot of what Thrive Leads can do. See the total pricing page for Personizely. 

Who ought to use Personizely?

• Ecommerce retailer homeowners who need an all-in-one software for popups, sticky bars, A/B testing, and segmentation—without having a number of plugins.

5. Poptin

Poptin is a playful, cheery software, branding-wise, with severe, down-to-business conversion optimization options. 

Because it gives a WordPress plugin, it’s additionally a superb Thrive Leads different. 

Right here’s what I like about Poptin for WordPress Users: 

• Straightforward, no-code set up. As a result of it has a WordPress plugin, Poptin is simple to put in. You gained’t have to the touch your theme code or manually insert snippets of code anyplace in your website. This makes Poptin accessible for everybody, together with inexperienced persons and the non-technical amongst us (hello, it’s me!). Even higher, Poptin updates its WordPress plugin very continuously—each week or so. With a drag-and-drop editor, Poptin makes constructing your first marketing campaign pretty straightforward. (No automagic branding like OptiMonk has, although.)
• Plenty of popup and type varieties. As a WordPress plugin, Poptin is considered one of my high Thrive Leads options as a result of it has a full suite of popup varieties and varieties, together with lightbox popups, exit-intent popups, slide-ins, electronic mail varieties, CTAs, inline varieties, floating bars, full-screen overlays, and gamified popups.
• Superior triggers and concentrating on. Even on the lower-tier plans, Poptin gives superior set off capabilities, together with ones based mostly on exit intent and inactivity. Plus, you get superior concentrating on guidelines to ensure solely the appropriate individuals see every sort of popup. On the bottom paid plan, you additionally get cookie-based and JavaScript concentrating on for much more management. 
• A/B testing. Like most conversion optimization instruments, Poptin comes with A/B testing and analytics baked in. Of all of the dashboards I’ve performed round with, Poptin’s is essentially the most modern-looking and intuitive to make use of.
• Deep integrations with standard instruments. Poptin integrates with high instruments like Salesforce, Slack, Trello, Gmail, MailChimp, Package, Klaviyo, Zoho, and AcitveCampaign. Create an entire system of automated actions with these Poptin integrations.

What may use bettering:

• Restricted performance inside WordPress plugin. As with many WordPress plugins, Poptin’s plugin gives restricted in-dashboard performance for WordPress customers. You’ll must construct popups, handle show guidelines and concentrating on, and observe analytics in your exterior Poptin dashboard. 

Poptin gives a free plan for as much as 1,000 month-to-month guests, and the paid plan begins at $20 a month, billed yearly, or $25 a month billed month-to-month. See the total deets on the Poptin pricing page. 

Who ought to use Poptin?

• Poptin is finest for WordPress customers—particularly entrepreneurs and ecommerce website homeowners—who wish to develop their electronic mail listing or drive gross sales utilizing popups, varieties, and bars. It’s nice for highly effective concentrating on, A/B testing, and integrations with electronic mail platforms, all without having to code.  

What’s The Finest Thrive Leads Different? 

Every conversion optimization and lead gen software in my High 3 is a worthy Thrive Leads different, but when I needed to decide one, it’s Fluent Types. Right here’s why: it’s the closest true substitute for Thrive Leads by way of WordPress-native management, type flexibility, and built-in electronic mail automations.

You possibly can construct opt-ins, section customers, set off electronic mail sequences, and observe outcomes all with out leaving your WordPress dashboard.

It matches Thrive Leads not simply in form-building energy however surpasses it in CRM performance.