On this second episode of the Past B2B Advertising Podcast, I’ve the great fortune to share a dialog I had with Christiana Marouchos, VP of Advertising at AI-powered advertising and marketing platform, StackAdapt*.
Regardless of being concerned within the B2B advertising and marketing trade for over 25 years, my focus has been totally on content material, search, affect and social media – not programmatic or show promoting. That’s why I used to be actually wanting ahead to my interview with Christiana – a very long time marketer with deep experience in one thing I have to know extra about. I’ve a sense there are fairly a number of different B2B entrepreneurs that really feel the identical. Hopefully this interview provides you an identical worthwhile perspective on the intersection of adtech, martech, search engine optimisation and AI as I did.
Christiana shares how she scaled her staff from 10 to 50 entrepreneurs whereas conserving “daring creativity” on the heart of a quick rising firm in a really aggressive market. Christiana explains how StackAdapt’s AI-native platform fuses adtech and martech to extract the utmost efficiency from each programmatic greenback. Our dialog additionally explores why B2B manufacturers ought to retool their search engine optimisation now for Google’s AI Overviews and the way unique, human-driven content material fuels these algorithms.
Christiana closes by urging B2B advertising and marketing leaders to pursue “influence effectivity,” mixing information self-discipline with human creativeness to drive development. The being human in the face of AI idea is a persistent theme in our Past B2B podcast interviews.
Hearken to the complete interview with Christiana right here:
Watch the complete interview right here:
Should you’d just like the TLDR of my interview with Christiana, right here’s a fast abstract:
How does a fast-growing ad-tech firm like StackAdapt increase its international footprint, maintain creativity on the core, and keep forward of fixed change in B2B advertising and marketing?
Scaling with Goal
Christiana particulars how she grew StackAdapt’s advertising and marketing staff from 10 to 50 in three years by anchoring each rent to clear model pointers, genuine storytelling, and a tradition of “daring creativity.” That basis, she says, lets the staff innovate at pace with out sacrificing high quality or efficiency accountability.
AdTech + MarTech Convergence
A core theme is StackAdapt’s AI-native platform that unites programmatic promoting, owned-media channels, and real-time optimization in a single workspace. By feeding billions of marketing campaign inputs again into the system, the platform frequently learns, providing entrepreneurs exponential positive aspects in efficiency-an irresistible draw for manufacturers that wish to stretch each programmatic greenback with out juggling ten totally different instruments.
Creativity as Aggressive Edge
In a loud adtech and B2B advertising and marketing panorama, Christiana argues that creativity is now not non-obligatory. Content material marketing-and a sturdy useful resource hub of blogs, webinars, podcasts, and research-is the gasoline that provides StackAdapt’s AI one thing actually unique to work with. Distinctive angles and forward-looking views are what flip heads and construct lasting credibility.
Partnerships that Multiply Influence
The episode additionally unpacks StackAdapt’s high-visibility sponsorship with LinkedIn Advertising Options. By co-creating thought-leadership content material reasonably than merely “exhibiting up” alongside LinkedIn, each manufacturers unlocked a 360-degree win that resonated deeply with B2B entrepreneurs and demonstrated the ability of strategic partnerships.
search engine optimisation for the AI Period
Christiana’s recommendation on search is blunt: “Don’t wait.” With Google’s AI Overviews already reshaping SERPs, B2B entrepreneurs should optimize for abstract packing containers and multi-modal discovery right this moment. The objective is to be the perfect reply wherever consumers look-before click-through site visitors evaporates.
From Value Slicing to Influence Effectivity
Addressing the “do-more-with-less” local weather, she urges leaders to shift the dialog from price range cuts to influence effectivity. Unifying model funding with efficiency marketing-and letting AI deal with speedy optimization-delivers increased returns than slashing spend or working siloed campaigns.
Human-Plus-AI Management
The dialogue closes on private inspiration. Christiana credit reflective follow, numerous factors of view, and visionary founders for conserving her motivated. Her takeaway for friends: mix human creativity with AI-driven rigor, keep relentlessly curious, and also you’ll flip market chaos into sustainable B2B development.
Remember to watch, hear, like and subscribe to the Past B2B Advertising podcast in your favourite podcast platform. You gained’t wish to miss our subsequent visitor. And bear in mind, there’s no higher time than now to interrupt freed from boring B2B!
*Disclosure: StackAdapt and LinkedIn are shoppers of TopRank Advertising
Concerning the creator
Lee Odden has been acknowledged as a high B2B Advertising skilled by Forbes, The Economist and the Wall Avenue Journal. For over 20 years he is labored along with his staff at TopRank Advertising to assist elevate the B2B advertising and marketing trade via inventive advertising and marketing applications that ship extra genuine, experiential and inclusive content material for manufacturers like LinkedIn, Dell and Adobe. Lee is the creator of Optimize and has printed over 1.4 million phrases on his company’s B2B advertising and marketing weblog. As a trusted advertising and marketing thought chief, he has given almost 300 shows in 20 totally different international locations on B2B content material, search and influencer advertising and marketing. When not advertising and marketing, Lee might be working, cooking or touring.
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