In case your web site hundreds prefer it’s caught in dial-up days or your rankings are chilling someplace on web page 6 of Google, it’s time for a technical SEO audit. Not a vibes-based refresh. Not a content material brainstorm. An actual-deal inspection of how your web site really capabilities.

As a result of irrespective of how stable your weblog technique or how intelligent your CTA buttons, none of it issues if search engines like google and yahoo can’t crawl your website—or worse, customers bounce earlier than your hero picture even hundreds.

A technical search engine optimisation audit offers you a full diagnostic breakdown of what’s slowing issues down, complicated Google, or quietly tanking your on-line visibility.

Earlier than we get into the step-by-step, let’s speak about what you’ll stroll away with.

Fast Takeaways: 

  • Your website shouldn’t make anybody wait. A technical search engine optimisation audit reveals what’s bloating your pages—outsized photos, unhealthy scripts, lazy servers—and offers you the possibility to repair it earlier than customers bounce.
  • Greater than half of your site visitors might be coming from telephones. A great audit catches cellular rendering points that make individuals pinch, zoom, scroll sideways, and rage-quit.
  • Damaged hyperlinks, orphan pages, and lifeless ends? Not solely do they frustrate customers, they confuse search engines like google and yahoo. A technical audit helps you clear home.
  • In case your finest content material isn’t displaying up in search outcomes, it won’t be listed. A technical search engine optimisation audit helps flag these missed alternatives so Google doesn’t skip over your website.
  • When every part runs easily—website pace, cellular, construction—Google rewards that with higher positioning. That’s not fluff. It’s how search engine optimisation works.

What’s a Technical search engine optimisation Audit?

A technical search engine optimisation audit is like taking your web site in for an annual check-up—besides as a substitute of blood strain, you’re taking a look at issues like crawlability, site speed, indexing, mobile usability, and structured data.

This isn’t about copy or content material. It’s not about branding or UX both.

It’s strictly the under-the-hood stuff:

  • Can Google crawl and index all the best pages?
  • Are there damaged hyperlinks or redirect chains?
  • Is your website construction constructed for people and bots?
  • Does your website reply effectively on cellular and throughout browsers?

These audits inform you what’s damaged and the best way to repair it—so your website works higher, ranks greater, and converts quicker.

SEO audit graphic 

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Step 1: Test Crawlability and Indexation

Begin together with your robots.txt file and XML sitemap. These are principally your web site’s instructions to search engines like google and yahoo.

  • Robots.txt tells search engines like google and yahoo which pages to not crawl. Be sure to’re not by accident blocking complete sections.
  • XML Sitemap helps Google discover the pages you do need listed. Ensure that it’s up to date and submitted to Google Search Console.

Then test what number of of your pages are literally being listed. You are able to do this inside Search Console below the “Pages” report. If you happen to see a ton of “Found – at present not listed” warnings, one thing’s off.

🔍 Software to make use of: Google Search Console, Screaming Frog

Step 2: Velocity Take a look at The whole lot

Web page pace issues. Sluggish web sites lose rankings and clients. You solely get a pair seconds earlier than individuals bounce.

Use Google’s PageSpeed Insights or GTmetrix to see the place you’re lagging. Search for:

  • Uncompressed photos
  • Render-blocking JavaScript
  • Server response instances
  • Extreme plugins or third-party scripts

Then prioritize fixes in your homepage, product pages, and prime weblog content material.

Professional tip: Don’t chase an ideal 100/100 rating. Concentrate on perceived load time (how briskly it feels) and core internet vitals.

🔍 Software to make use of: Google PageSpeed Insights, GTmetrix, WebPageTest

Step 3: Audit Your Inside Linking

Serps love clean internal linking. It helps them crawl your website effectively and cross authority between pages.

You need:

  • Logical website construction (homepage → classes → subpages)
  • No orphan pages (pages with no hyperlinks pointing to them)
  • No deep clicks (pages buried 4+ clicks from the homepage)

Damaged hyperlinks are additionally an enormous no. Run a crawl and repair something that results in 404s.

Bonus: Add contextual hyperlinks between weblog posts to enhance time on website and information guests via your content material.

🔍 Software to make use of: Ahrefs Website Audit, Screaming Frog

Step 4: Make Positive It’s Cellular-First Pleasant

Google makes use of mobile-first indexing. Which means your cellular website—not your desktop one—is what Google’s bots are utilizing to rank you.

Your audit ought to catch:

  • Fonts too small to learn
  • Buttons too shut collectively
  • Content material wider than the display
  • Sluggish load instances on cellular networks

You don’t must get fancy right here. Pull up your website on an precise telephone and see the way it feels.

🔍 Software to make use of: Google Cellular-Pleasant Take a look at, Chrome DevTools (cellular view)

Step 5: Clear Up Redirects, 404s, and Duplicate Content material

Redirect chains (web page A → web page B → web page C) decelerate customers and search engines like google and yahoo. Hold redirects clear and direct.

Additionally:

  • Repair damaged hyperlinks that result in 404 pages
  • Set canonical URLs to stop duplicate content material points
  • Use hreflang tags when you’re concentrating on a number of languages

Duplicate content material can confuse Google. If a number of pages present the identical or related stuff, you’re competing with your self.

🔍 Software to make use of: Screaming Frog, Sitebulb, Ahrefs

technical SEO audit checklist

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Bonus: Structured Knowledge & Schema Markup

Structured information helps Google higher perceive your website. It’s the way you get wealthy snippets, like star rankings, FAQs, and product data in search outcomes.

If you happen to run an ecommerce store, weblog, or native service enterprise—this half issues. A technical search engine optimisation audit ought to embrace checking which schema varieties you’re utilizing and in the event that they’re carried out accurately.

🔍 Software to make use of: Schema Markup Validator, RankMath search engine optimisation (WordPress)

Able to Repair What’s Slowing You Down?

A technical search engine optimisation audit isn’t stunning. It doesn’t include a brand new brand, daring rebrand, or flashy social graphics. Nevertheless it’s the most effective methods to spice up your website’s efficiency with out touching your content material technique. Small fixes below the hood result in large wins in rankings, visibility, and consumer expertise.

Most companies ignore these items till it turns into an issue. You don’t have to attend that lengthy.

If you happen to’re uncertain of the best way to enhance your web site efficiency, Advertising and marketing Insider Group affords specialized services to create content material, handle campaigns, and interact together with your viewers. Contact us immediately to study extra or book your free consultation with our staff!


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