Thinkific Review 2025 — Features, Pricing, Pros, and Cons

Selecting the best platform in your on-line course is a make-or-break choice. 

The flawed selection can result in excessive prices, lacking important options, and a irritating expertise for each creators and college students. 

And switching platforms later? That’s a good larger headache.

Thinkific has positioned itself as a go-to resolution for course creators, providing a powerful set of instruments for constructing, advertising and marketing, and promoting programs. However does it reside as much as the hype in 2025?

That’s what we’ll discover on this publish. We’ll offer you an trustworthy, in-depth Thinkific assessment protecting its options, pricing, execs and cons. We’ll additionally examine it to promising opponents so you’ll be able to resolve if it’s the appropriate match for your small business.

Thinkific overview

Thinkific is a cloud-based studying administration system (LMS) constructed to assist people and companies create, market, and promote on-line programs. It’s a web based course platform for educators, entrepreneurs, and firms that wish to create programs.

At first look, Thinkific appears to verify all of the packing containers. It gives an intuitive course builder, scholar engagement instruments (like quizzes and certificates), and built-in advertising and marketing options to assist develop your viewers. It even claims to make promoting programs easy with a number of cost choices and integrations.

However though this on-line coaching platform has many advantages, it additionally has downsides. Some customers discover Thinkific’s customization choices limiting, for instance. In case you’re contemplating utilizing Thinkific, it’s vital to look past the characteristic listing and see the way it actually performs.

Earlier than you decide to this on-line course platform, let’s discover its options, execs, and cons to find out whether or not it’s the appropriate match in your wants.

High options of Thinkific

Right here’s an in depth take a look at Thinkific’s strongest options:

1. Drag and drop course builder

You want zero coding expertise to create a course with Thinkific. It comes with an intuitive drag-and-drop builder that means that you can add:

• Movies
• Quizzes
• PDFs
• Notes
• Video correction notes/ideas

You possibly can add all sorts of course formats and materials effortlessly — like this:

You possibly can even construction your content material into modules, reorder classes as wanted, and preview programs from a scholar’s perspective to make sure clean navigation.

2. Constructed-in web site and touchdown web page builder

When utilizing Thinkific, you don’t want an exterior web site to host your programs. It comes with a built-in web site builder. You possibly can choose an appropriate template, create high-converting landing pages, customise themes, and optimize your site for SEO.

3. Absolutely customizable course participant

The platform means that you can totally customise the course participant to match your branding. You possibly can alter colours, fonts, and layouts to create a constant studying expertise that aligns with your small business. 

In contrast to some opponents that limit design parts, this studying administration system provides you full inventive management of your course pages.

4. A number of cost strategies

Thinkific gives versatile cost options. Course creators can cost within the following methods:

• One-time charges
• Subscription plans
• Installment cost plans

The platform integrates with Stripe and PayPal for simple transactions. 

It additionally helps coupon codes and bundles to spice up gross sales.

5. Pupil engagement instruments

Retaining college students engaged is essential for any course’s success. Thinkific consists of interactive options resembling:

• Quizzes and assignments. Check college students’ data and reinforce studying.
• Certificates of completion. Reward college students with branded certificates after completion of the web course.
• Discussions and communities. Enable college students to work together with instructors and friends.

6. Analytics and reporting

Thinkific gives detailed analytics on the next:

• Pupil progress and completion charges
• Income and gross sales developments
• Enrollment and engagement metrics

These insights enable you refine your Thinkific course and marketing strategies.

7. Advertising integrations

This course-building and studying platform additionally integrates with marketing tools like GetResponse, ConvertKit, Zapier, and Google Analytics to assist automate electronic mail campaigns, monitor person conduct, and optimize conversion charges. 

With these integrations, you’ll be able to simply nurture leads and enhance scholar retention.

8. AI-powered solutions and translation

Just lately, Thinkific has integrated AI capabilities into the platform. Its AI-assisted content material era helps course creators draft course outlines, recommend lesson constructions, and create quizzes and assignments. 

This characteristic is especially helpful for these scuffling with structuring their course content material or want a starting point for their lessons.

Thinkific pricing in 2025 — What you get in your cash

Thinkific worth choices are structured to cater to a variety after all creators. Right here’s a breakdown of what every plan consists of and who it’s finest suited to:

1. Primary Plan ($36/Month) – Greatest for solo course creators

This plan is right for these simply beginning. It affords the next set of options:

2. Begin Plan ($74/Month) – Greatest for rising companies

This plan is designed for educators or companies trying to supply a extra interactive studying expertise and broaden their monetization choices.

3. Develop Plan ($149/month) – Greatest for established companies

This plan is designed for skilled course creators trying to broaden their attain and supply a extra premium studying expertise

4. Thinkific+ Plan (customized pricing) – Greatest for enterprises and large-scale coaching

Thinkific+ plan is a high-end resolution for organizations that want scalability and superior customization. It consists of:

• Superior analytics to trace scholar efficiency and engagement
• Superior scholar administration and enrollment choices for company coaching
• Devoted onboarding and precedence assist

At this stage, companies can totally customise the educational expertise, making it ideally suited for big firms or academic establishments operating a number of programs concurrently.

The professionals of utilizing Thinkific

There are many constructive Thinkific opinions on-line. A number of skilled course creators have reviewed this platform on their blogs, and now we have seen about 256 five-star opinions on assessment platforms like G2 and Capterra.

Right here’s what’s most appreciated in regards to the platform by different customers:

1. It’s extraordinarily straightforward to study

Customers have extremely praised Thinkific’s user-friendly interface. Whether or not you’re tech-savvy or simply getting began, the platform is designed to be intuitive and straightforward to navigate. The educational curve is minimal, which makes it accessible for newbies and skilled course creators alike. 

The method is fairly simple whenever you arrange your first course. With drag-and-drop instruments and easy customization choices, you’ll be able to have your course up and operating very quickly. This can be a big benefit if you wish to give attention to creating content material fairly than getting caught in difficult tech setups.

2. It affords glorious buyer assist

Different customers spotlight Thinkific’s buyer assist as a professional. The assist staff is understood for being responsive and useful, providing help by way of a number of channels, together with reside chat, electronic mail, and intensive assist guides. 

 Thinkific affords precedence assist for these on higher-tier plans. If any points come up, they’re resolved promptly. Thinkific’s dedication to serving to customers succeed is one key consider conserving course creators loyal to the platform.

3. It’s scalable

Thinkific is a web based course platform for small-scale creators and enormous companies trying to develop their course choices. As your small business expands, Thinkific means that you can scale your operations easily. You possibly can simply add extra programs, college students, and options.

With totally different pricing tiers to select from, you’ll be able to conveniently enhance your assets as your scholar base and course library broaden.

4. You get a variety of integrations

Thinkific integrates with numerous third-party instruments like Zapier, GetResponse, Mailchimp, Stripe, PayPal, Google Analytics, and extra. These integrations permit you to streamline your email marketing, automate workflows, and combine your programs with a CRM. 

The cons of utilizing Thinkific

Regardless of having plenty of constructive opinions, some Thinkific opinions recommend that it’s not a good selection. There are about eight one-star opinions of Thinkific on G2 and Capterra saying it’s a nasty selection as a result of:

1. Account closing points

Some customers have reported difficulties closing their Thinkific accounts. These points vary from delayed buyer assist responses to surprising prices even after making an attempt to cancel. This frustrates customers who desire a hassle-free expertise when ending their subscription.

Disabling a course also can set off one other to reactivate, resulting in unintended enrollments and refund points. 

2. Safety points

Thinkific’s safety measures have raised considerations amongst customers, particularly concerning content material safety. A significant concern is that paid subscribers can simply entry course content material URLs by way of a easy “View HTML” trick, permitting them to share the hyperlinks freely. 

This lack of safety makes it straightforward for unauthorized customers to entry premium course content material with out paying, which is a big disadvantage for educators who’re promoting on-line programs.

3. No free plan

Thinkific’s free plan was as soon as one among its most praised options. Nonetheless, as of 2025, they not supply it, placing them behind competing course creation platforms.

This can be a main disadvantage for brand new course creators trying to take a look at the platform with out making a monetary dedication.

4. Technical glitches

Some customers expertise essential technical points, together with sudden account suspensions with out clarification. One reviewer misplaced entry mid-pre-sale, leaving consumers unable to buy. Help was unhelpful on this occasion, with AI bots and delayed electronic mail responses. 

Furthermore, Thinkific lacks a built-in contact kind and weblog integration, forcing customers to pay further for third-party instruments. The essential plan additionally prevents search engine indexing and PPC campaigns, making it ineffective for startups. These limitations make Thinkific a dangerous selection for some educators.

5. Video load occasions are sluggish

Importing course content material to Thinkific might be time-consuming. Some customers expertise load occasions of 30-60 minutes per video, which might be irritating, particularly for creators who rely closely on video-based programs.

3 Thinkific alternate options to check out

Listed here are three of one of the best Thinkific alternate options:

1. GetResponse

Though GetResponse is legendary for its electronic mail advertising and marketing instruments, the newly launched GetResponse content monetization hub makes it a incredible choice for creating and promoting on-line programs. 

With an AI-powered course creation course of, webinars, and premium newsletters, GetResponse makes it straightforward to monetize your experience.

Key options embrace:

• AI instruments. Each newbies and execs can simply construct programs with good AI instruments.
• Webinar internet hosting. Host reside or on-demand webinars to have interaction along with your viewers in real-time. Use these webinars to construct an viewers and promote your on-line course.
• E mail advertising and marketing and automation. Ship personalized sequences and automate campaigns primarily based on scholar conduct.
• Gross sales funnels and touchdown pages. Use ready-to-use email to generate leads and convert them into college students.
• Cost integrations. Simplified e-commerce with PayPal and Stripe for clean and safe transactions.

Execs of GetResponse

• Eliminates the necessity for a number of subscriptions by providing an all-in-one advertising and marketing resolution, together with electronic mail advertising and marketing, webinars, sales funnels, and course creation instruments.
• Saves a variety of time with high-quality templates and a variety of automation choices (like autoresponders, drip campaigns, and listing segmentation).
• 24/7 reside assist and glorious customer support.
• Probably the most beginner-friendly platforms with an intuitive interface and a low studying curve.
• 30-day free trial with all of the options so you may make a tried-and-tested funding.

Cons of GetResponse

• No affiliate packages for customers to construct
• No group for college kids
• It doesn’t allow you to promote a number of digital merchandise, together with podcasts, teaching periods, and memberships.

2. Teachable

Teachable is one among Thinkific’s largest opponents. It affords comparable course creation options however a barely totally different pricing mannequin. 

Whereas Thinkific affords extra customization and nil transaction charges, Teachable is less complicated to make use of and has a extra intuitive interface. Nonetheless, the essential plan features a 5% transaction charge, that means you’ll pay the platform 5% of every transaction.

Teachable’s key options embrace:

• Teaching. Supply 1:1 teaching providers with programs. It’s also possible to bundle or upsell teaching periods.
• Associates program and instruments. Teachable permits course creators to run affiliate programs, whereas Thinkific requires third-party integrations for this characteristic.
• Cost processing. Use Teachable Funds for sooner payouts (U.S., U.Ok., Canada) or PayPal for worldwide customers with month-to-month cost cycles.
• Gross sales and checkout pages. Customizable gross sales, checkout, and thank-you pages streamline course gross sales and upsell opportunities.
• Pupil communication and engagement. Have interaction college students by way of lecture feedback, emails, and customizable notifications for higher interplay.
• Course monitoring and reporting. Detailed reporting on scholar efficiency, course progress, and Video Heatmap for monitoring video engagement.

Execs of Teachable

• Create and handle programs with ease because of an intuitive, user-friendly interface. 
• Use a built-in associates program to drive extra course gross sales.
• Acquire worthwhile insights into your course efficiency with superior monitoring options, together with Video Heatmap.

Cons of Teachable

• There are transaction charges on the essential plan (Thinkific doesn’t cost any).
• Teachable is much less customizable in comparison with Thinkific.

3. Kajabi

Kajabi is greater than only a course platform — it’s an entire enterprise resolution that mixes course internet hosting, advertising and marketing, electronic mail automation, and even web site constructing.

Nonetheless, Kajabi is considerably dearer than Thinkific, Teachable, and GetResponse. That’s why a great portion of instructors search affordable alternatives to Kajabi regardless of Kajabi having a great set of options to supply.

That stated, here’s what the web studying platform has to supply.

Key options embrace:

• Web site and touchdown web page builder. It comes with a sophisticated web site builder, changing the necessity for WordPress, Wix, or Squarespace.
• E mail advertising and marketing and automation. Simply create automated sequences, broadcast emails, and section your viewers.
• Cellular app. Kajabi gives a cellular app the place college students can entry content material on the go.
• Pipeline builder. Pre-built sales funnels that combine with touchdown pages, emails, and cost processing.
• Superior analytics and CRM. In contrast to Thinkific, Kajabi consists of CRM instruments for monitoring leads and optimizing gross sales.
• Kajabi College. Kajabi additionally affords coaching movies on utilizing the platform, creating your first on-line course, and successfully selling courses.

Execs of Kajabi

• Save time by simply creating and managing merchandise, programs, and affords.
• Repurpose content material effortlessly by cloning and modifying current programs for brand new audiences.
• Increase gross sales with built-in coupon and bulk low cost options for company and group entry.
• Handle your small business stress-free with an easy-to-use platform that requires no technical experience or upkeep.

Cons of Kajabi

• E mail advertising and marketing might be tough for newbies.
• It’s dearer than Thinkific.
• There is no such thing as a straightforward technique to export all content material, making platform migration a time-consuming handbook course of.
• It has a extra complicated studying curve.

Ultimate ideas. Is Thinkific best for you in 2025? 

We consider Thinkific stays a good selection if you’d like zero transaction charges, good customization, and a devoted course platform. The platform is simple to make use of, scalable, and affords glorious buyer assist. 

However for all the great issues, Thinkific additionally has just a few drawbacks, together with some safety points, recurring technical glitches and sluggish video load occasions, as reported by customers. 

Due to this fact, relying on your small business targets and wishes, you may additionally wish to contemplate some Thinkific alternatives. Teachable is one other respectable various, though the essential plan comes with a 5% transaction charge and helps solely 5 revealed merchandise.

Lastly, you’ll be able to try out the GetResponse course creator, which helps you to create limitless on-line programs with interactive quizzes, webinars, audio, and exterior assets. The platform additionally gives limitless entry to the favored GetResponse advertising and marketing instruments at no further price.