Andy Gilhooley
Revealed on: 06 February 2025

We don’t advocate getting again in contact together with your ex, however with Valentine’s Day across the nook it’s a time for re-engaging your lapsed prospects and event purchasers. Simply guarantee it’s personalised!

All of us bear in mind the screengrabs on social media posts from these poor lads who group message all their exes in WhatsApp asking for a date. It doesn’t finish nicely! Perhaps they wanted some advertising automation and personalisation suggestions of their courting repertoire?
 
As entrepreneurs, let’s not make that very same mistake and go group messaging e-mail blasting all of your lapsed prospects in an try to show their head this Valentine’s Day. Let’s get extra savvy and a bit of sassy.
 
So, your eCommerce web site is best than ever, merchandising vary is all on level and also you’re feeling nice about 2025. You see your exes throughout the road shopping round.

What do you do to win them again?

Doubtlessly, they’re nonetheless a good friend on social media, they usually haven’t but unsubscribed, though you haven’t heard from them in fairly a while. Do you invite them in, do you go over and provides them a hug? In spite of everything, they as soon as spent cash on you!
 
Most entrepreneurs, no matter business, have this dilemma. The vast majority of your now very established database is stagnant. Outdated buddies you don’t see anymore.
 
That leaky bucket of single purchasers or loyal prospects who discovered you enticing at one time however have disappeared with no phrase or warning. Do they nonetheless such as you? Why did they go away anyway?!

Chatting to them now with the fallacious message may ship them packing for good

However what in case your ex all of a sudden ‘likes’ certainly one of your social media messages? It’s very tempting to all of a sudden open the floodgates and allow them to know every little thing they’ve missed in a single fell swoop.
 
Our personal analysis has discovered in case you all of a sudden re-engage a ‘disinterested’ ex after six months with the fallacious message, 30% will instantly unsubscribe. An excessive amount of, too quickly of the identical outdated story.
 
This could possibly be pricey in the long term and in the event that they complain through the ISPs this might have a direct impact on your active database – your engaged, paying prospects.

4 suggestions on your Valentine’s Day e-mail re-engagement marketing campaign

There are 4 key tricks to think about when attempting to efficiently re-engage your exes:

1. Relevance

It’s an outdated cliché however it is advisable to showcase why you’re fabulous as soon as once more. Stronger, extra empathetic, listening to their wants. Be light-hearted and fascinating!

2. Desire

Flexibility is essential. Permit your prospects to say when and how often they want to hear from you. Give them solely the content material they wish to obtain.

3. Suggestions

Ouch! This may be troublesome as no one willingly embraces negativity, and the reality can typically damage. Nevertheless, with the intention to transfer ahead this may be the very best treatment and regain buyer loyalty.

4. Incentive

Be good! Take them out for a pizza or not less than give them a reduction in acknowledgement of your rekindled relationship.

No extra ‘copy & paste’, it’s time to phase and personalise

Restraining your self from indulging in sudden outbursts of correspondence is, in fact, key.
 
Avoiding loss can solely happen in case you can segment your exes after they all of a sudden pop again into your life.
 
They’ve a historical past with you and are usually not going to simply accept the identical message as your lively database. Let’s face it, they dumped you earlier than and have moved on already.
 
You’re going to must put a bit of extra effort and analysis into their behaviour if you need them again for good.

So, how finest to open up that first dialog starter?

“It’s nice to see you once more. How have you ever been?”. One message, or maybe two, inviting them again to your model. No promoting required at this stage.
 
Allow them to management the dialog to make them really feel comfy in your presence as soon as extra. Permit them to set their preferences by way of each frequency and content material by sending them to your preference centre the place they will replace their pursuits and communication strategies.
 
Allow them to select which channel of correspondence they like and on which machine. Because you final dated, they might have moved on to completely utilizing social media to buy.
 
When you’ve got a buyer suggestions portal now could be the right time to ship them to it. In the event you don’t, get one ASAP! It’s going to serve you nicely in the long term and supply invaluable perception into your leaky bucket.
 
Give them again some love for speaking to you as soon as once more; free supply, a reduction, a particular supply for beneficial buddies.
 
You could nicely discover together with your fabulous new angle and understanding they remorse ever leaving you within the first place!


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