Ludovic Menard rejoins digital out-of-home platform VIOOH as CPO, bringing advert tech and machine studying experience.
VIOOH, the digital out-of-home supply-side platform, appointed Ludovic Menard as Chief Product Officer, marking his return to the corporate after a three-year stint at promoting expertise agency Teads. The appointment, introduced at the moment, fills the place beforehand held by Jon Block, who departed in late 2024 after a five-year tenure.
In his new function, Menard assumes duty for product technique and knowledge operations throughout VIOOH’s expertise stack. His appointment comes at an important level for the London-headquartered firm, which at present operates programmatic buying and selling in 24 markets by way of partnerships with greater than 40 demand-side platforms.
In keeping with VIOOH CEO Jean-Christophe Conti, Menard’s experience in programmatic promoting and platform improvement aligns with the corporate’s enlargement plans. “With much more bold plans for worldwide development and product improvement this 12 months, I am assured Ludo is simply the particular person to assist VIOOH speed up its strategic agenda,” Conti acknowledged within the announcement.
Menard’s skilled background spans 19 years in promoting expertise and enterprise transformation. Previous to his current place as VP Product at Teads, he served as Vice President of Merchandise at VIOOH from July 2018 to June 2022, the place he led the event of each programmatic and direct gross sales merchandise. His earlier profession consists of roles at JCDecaux, the place he headed group IS gross sales tasks from August 2016 to July 2018, and positions at InovenAltenor and Criteo.
The manager’s technical experience extends past conventional promoting expertise. In keeping with his skilled credentials, Menard holds certifications in superior cyber safety and massive knowledge evaluation. His engineering background from Ecole Centrale de Nantes enhances his enterprise training at HEC Paris, the place he studied company technique and alter administration.
Throughout his earlier tenure at VIOOH, Menard’s management resulted in product launches throughout greater than 15 international locations, regardless of useful resource constraints and complicated integration necessities. In keeping with Phoebe W., a former colleague at VIOOH, Menard demonstrated “deep understanding of the business’s challenges, alternatives, enterprise methods and consumer necessities.”
The appointment displays VIOOH’s give attention to technical innovation within the digital out-of-home sector. The corporate, established in 2018, operates a supply-side platform that connects media patrons and sellers within the premium market. The platform emphasizes data-driven capabilities and programmatic buying and selling, aiming to combine out-of-home promoting into broader digital advertising and marketing methods.
VIOOH’s present market presence spans two dozen territories, with its expertise facilitating programmatic buying and selling by way of intensive DSP partnerships. The corporate’s platform handles each conventional and programmatic out-of-home promoting transactions, requiring refined yield administration and enterprise intelligence methods.
Menard’s experience in machine studying, synthetic intelligence, and buyer relationship administration methods suggests a possible emphasis on these applied sciences in VIOOH’s future product improvement. His earlier work at Criteo concerned treasury and money administration transformation, indicating expertise in scaling monetary operations for expertise platforms.
The digital out-of-home sector continues to evolve with the mixing of programmatic buying and selling capabilities. VIOOH’s platform serves as an middleman between conventional out of doors media house owners and digital media patrons, necessitating advanced technical options for stock administration and transaction processing.
Menard has commenced his function efficient instantly, returning to VIOOH’s London headquarters. The transition happens as the corporate pursues enlargement in programmatic digital out-of-home promoting throughout worldwide markets.
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