When the NFL handed the ball to flag soccer in a Super Bowl advert in 2023, each gamers and the league have been eyeing a purpose line within the distance.
Two years later, the Nationwide Soccer League and its artistic companions at 72andSunny have positioned women and girls’s flag soccer on the middle of their newest Tremendous Bowl advert. The 2-minute “NFL Flag 50” airs instantly after halftime and takes viewers again to 1985, the place Liberty Excessive College and U.S. Ladies’ Junior Nationwide Workforce flag soccer participant Ki’Lolo Westerlund reveals up as the brand new woman at school to the tune of Yello’s “Oh Yeah” (aka day-bow-bow).
Awash in massive TV perms, male jocks hoarding the varsity jackets, and seemingly little data of the Title IX training modification a decade earlier prohibiting sex-based discrimination in colleges, the ‘80s setting is slowly dragged into the current day by Westerlund and a few noteworthy teammates.
With closely disguised former NFL punter and present ESPN persona Pat McAfee as a principal excited that ladies’ flag soccer has grow to be a varsity sport, this stand-in for a John Hughes film highschool will get an training from flag gamers, together with Serenity Simon from Miami’s Palmetto Excessive College, Keiser College and U.S Ladies’s nationwide group participant Ashlea Klam, and U.S. flag soccer veteran and 2022 Tremendous Bowl advert star Vanita Krouch. Collectively, the flag soccer gamers rock the varsity’s retrograde jocks like a hurricane as Scorpions provide the soundtrack.
“The largest distinction is the primary [Super Bowl flag football ad] sparked the worldwide pleasure, and it was all in regards to the Olympics and the enormous stage,” mentioned Marissa Solis, svp of worldwide model and advertising for the NFL. “This time it’s extra private: It’s about highschool, seeing the journey of those younger girls, and making it an official highschool sport, and it begins in native communities.”
Just like the NFL Tremendous Bowl advertisements earlier than it, this one is replete with present gamers, together with the Cleveland Browns’ Myles Garrett and the Minnesota Vikings’ Justin Jefferson (an NFL flag soccer ambassador). Plus, there are alumni corresponding to former operating again Marshawn Lynch—who’s thrown assist behind women’s football and the Women’s National Football Conference (WNFC) deal with league. Not like previous advertisements, nonetheless, NFL expertise serves largely as comedian reduction for NFL international flag soccer ambassadors, together with Brazil’s Gabi Bankhardt, France’s Elisa De Santis, Australia’s Kodie Fuller, Germany’s Mona Stevens, and Mexico’s Tania Rincon.
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