The Kansas Metropolis Chiefs aren’t the one franchise going for a three-peat on Sunday. Fox has revealed to ADWEEK that it’ll air three completely different IndyCar promos earlier than and through Super Bowl 59.

The spots will showcase the property on the world’s greatest stage earlier than Fox’s inaugural IndyCar season, which airs on the community on March 2.

Among the many entries, Fox will debut a brand new spot that includes Pato O’Ward through the recreation, introducing the IndyCar star as “the quickest 25-year-old on 4 wheels” and saying that he doesn’t have followers; “he’s acquired groupies.”

See it right here:

IndyCar moved on from NBC final yr to signal a multiyear take care of Fox, and Robert Gottlieb, president of promoting at Fox Sports activities, mentioned it was a fast turnaround to construct the technique and concentrating on for the property.

“No pun meant, we have been racing from the start,” Gottlieb mentioned. “However typically, being fast, you don’t overthink issues.”

In constructing the identification across the property, Fox centered on how IndyCar might be sooner than NASCAR and F1, giving the marketing campaign the theme of “The Quickest Racing on Earth.” The broadcaster additionally teamed with artistic company Particular US to create a number of featurette promos showcasing its prime drivers.

Along with O’Ward’s installment, the marketing campaign started on Jan.12 through the Eagles vs. Packers NFL playoff recreation with a chunk on Josef Newgarden, a two-time defending Indy 500 champion, a two-time sequence champion, and the winningest American driver within the sequence.

In addition to showcasing Newgarden, the promo included a cameo from Fox’s new broadcaster (and seven-time Tremendous Bowl champion) Tom Brady, displaying the complete power of Fox Sports activities was behind the IndyCar push.

One other spot featured Alex Palou, a two-time defending IndyCar Collection champion. This time, Fox aired the promo through the NFC Championship Recreation on Jan. 26.