Do you know movies can do extra than simply promote your merchandise? They will additionally promote your model to job seekers and potential prospects.
That’s the place firm tradition movies are available. Let’s speak about what they’re and the way they entice high expertise and prospects who simply get you.
An organization tradition video is a kind of brand video that gives a glimpse into a company’s work atmosphere. It showcases who the workers are, what it’s wish to work with them, and what the group stands for.
Firm tradition movies could function employee-shot clips, interviews, B-roll montages, or the entire above. Let’s speak about the preferred codecs:
1. Employee testimonials
What higher technique to find out about a enterprise than to listen to from the parents who truly work there? The sort of format options staff sharing what it’s wish to work on the firm. The highlight may be on all the group or zoomed in on particular groups (like advertising or engineering). The video may present an outline of the corporate tradition or dive into one side, comparable to its versatile distant coverage.
We’ve executed a bunch of worker testimonials at Wistia. Check out this one about how we approach DE&I:
2. Slice of life
“Present, don’t inform” is the guideline of this format. It offers viewers an unfiltered glimpse into the everyday day on the firm with actual moments like crew lunches, fast brainstorming classes, or shared laughs within the break room. The video may be shot by an worker documenting their very own day from begin to end or by somebody filming random moments across the workplace.
Try this instance from a GoPro worker who shot his whole day at work with — you guessed it — a GoPro digital camera:
3. Meet the team
Not all firm tradition movies must concentrate on the office. They will additionally spotlight who the workers are — their hobbies, quirks, or favourite snacks. These movies rejoice the personalities that make the corporate distinctive.
Right here’s an oldie however a goodie that we made many moons in the past:
4. Company retreat recap
Firm retreats give staff an opportunity to step away from their desks and join with one another. This format is a unbelievable technique to present who the workers are as people and the way their bonds strengthen the corporate tradition.
Our co-founders Chris and Brendan shot this recap video at our first-ever firm offsite in Austin, TX on the finish of 2023:
These movies aren’t solely enjoyable to make, however they will additionally enable you to:
1. Attract top talent who would fit right in
As of late, job seekers aren’t simply searching for a paycheck. They’re additionally searching for a spot the place they’ll thrive. If the right candidate can’t gauge your organization’s tradition from the surface, they may skip the “Apply” button or decline a job supply.
A video highlighting your values, work atmosphere, and crew dynamics can seal the deal for proficient candidates who resonate together with your mission and tradition.
2. Build trust and connection with your customers
For a lot of prospects, selecting the place to spend their cash goes past the product or brand. They need to see the individuals behind the corporate and perceive how they collaborate, innovate, and embody the corporate’s mission.
When prospects see how sturdy and genuine your organization tradition is, they’re extra more likely to belief you and be ok with supporting your online business.
3. Boost employee engagement
These movies aren’t simply outward-facing — they’re additionally a celebration of your crew. By spotlighting worker voices, achievements, and your organization’s distinctive vibe, you reinforce delight and belonging inside your group and remind your staff why they’re a part of your model’s journey.
1. Get everyone on board
Tradition movies work finest after they replicate your complete crew, not just some individuals. Whether or not the main focus is on a selected division or all the firm, embrace as many of us as potential. It’s a good way to spotlight totally different views and preserve the vibe genuine.
2. Use video release forms
Earlier than anybody steps in entrance of the digital camera, be certain they signal a video release form. It’s a easy technique to defend your organization legally whereas additionally letting staff understand how their likeness can be utilized in your content material.
3. Film with an iPhone
No fancy tools? No downside. You possibly can shoot an awesome video with simply an iPhone. With a few tweaks to the default settings and our simple tips for shooting high-quality videos with an iPhone, you’ll be creating nice tradition movies very quickly.
4. Use Wistia’s invite-to-record feature
That is a straightforward, seamless technique to accumulate worker testimonials. You simply must ship your staff a single-use hyperlink to file a video with our built-in webcam recorder — they don’t even have to join a Wistia account. After they’re executed, their recordings routinely get saved to your Wistia account, the place you may stitch them together, add captions, and extra.
5. Be honest about who you are
Your video ought to replicate what your office is definitely like, not a sophisticated model of what you suppose individuals need to see. Whether or not your crew is laid-back or all enterprise, lean into what makes it distinctive. Authenticity resonates with individuals and units the precise expectations for potential staff and prospects alike.
6. Skip the script
The perfect tradition movies let staff converse freely. As an alternative of giving your staff a script, allow them to select what they need to say and the way they need to say it. You’ll find yourself with real, participating content material individuals will need to watch.
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