For those who’ve logged onto TikTok throughout the previous week (haven’t all of us?), you’ve most likely seen the newest #goodbyetiktok and #savetiktok content material as customers stateside put together for the very actual chance that the nationwide ban on the app will go into impact on January 19.

As we anxiously await the Supreme Court’s resolution on TikTok’s destiny, manufacturers, creators, and the app’s 170 million U.S. customers (which embody one-third of all U.S. adults) are weighing their choices over what platform to turn to next. Do they double down on Instagram Reels? Go straight to the unique residence of user-generated video content material with YouTube Shorts? Check the waters with ByteDance’s Lemon8 or Chinese language-owned RedNote, each of which may presumably find yourself with the identical destiny as TikTok?

Robust choices, certain. As a result of past TikTok’s leisure issue, it has discovered extra social commerce success than some other platform. It’s remarkably simple to make an impulse buy on TikTok, and 17% of U.S. adults have used TikTok Shop in line with CivicScience. TikTok has estimated that small companies may lose over $1 billion per thirty days in revenues if the ban takes impact.


The US has enacted widespread bans on publications and information sources in the past, for reasons similar or identical to the ones driving the TikTok action now.

Regardless of impassioned pleas from TikTok customers and creators and powerful arguments from TikTok’s attorneys, the Supreme Courtroom appears prone to uphold the ban as of publication. Whereas a last-minute Hail Mary to save lots of the app within the U.S. continues to be attainable, should you’re a model or enterprise proprietor on TikTok, now could be really the time to arrange for the tip of the TikTok period.

As a result of let’s face info: Whereas there isn’t one other platform that may simply replicate the success of the video-first social procuring that TikTok created, the TikTok Store boom has confirmed that social commerce works, which ought to give rivals a transparent roadmap to enhance their very own shoppable choices.

Backside line: If social commerce is your aim, the 2 most viable choices are Meta and YouTube Shorts.