As we wrap up 2024, I can’t assist however look again in any respect the unimaginable conversations I had on the Duct Tape Marketing Podcast this yr. Advertising is altering sooner than ever, and small companies have been driving the wave—adapting to new developments, embracing tech, and discovering recent methods to attach with their clients. This yr has been all about staying artistic, staying related, and making issues occur, and I’ve had the privilege of digging into all of that with some wonderful visitors.
I believed it’d be enjoyable to spherical up the episodes that basically hit house with listeners this yr. These had been the highest podcast episodes of 2024 that introduced probably the most worth, sparked the very best concepts, and impressed motion. In case you missed any, now’s the proper time to tune in!
In case you loved what you heard right here, try the full line-up of shows.
1. Stephan Spencer-Mastering search engine optimisation within the Age of AI
Stephan Spencer is an search engine optimisation professional, founding father of Internet Ideas, and host of the podcasts Get Your self Optimized and Advertising Converse. On this episode of the Duct Tape Advertising Podcast, Spencer and I dig into how AI is altering the sport for search engine optimisation and what you are able to do to maintain up.
Greatest takeaway:
search engine optimisation in 2024 is all about adapting to AI. Spencer shares methods to use AI instruments to create higher content material, optimize your website, and keep forward of the competitors. Whether or not you’re an search engine optimisation veteran or simply making an attempt to spice up your on-line presence, his recommendation will show you how to navigate this evolving panorama and set your online business up for achievement.
Click here to listen to the episode.
2. John Jantsch – Unlocking the Secrets and techniques to Premium Pricing in Skilled Providers
Pricing skilled companies can really feel difficult—in contrast to merchandise, companies are intangible, and their worth can differ from shopper to shopper. On this episode of the Duct Tape Marketing Podcast, I dive into the methods that assist companies cost premium costs by specializing in options as an alternative of simply promoting companies.
Greatest takeaway:
All of it begins with messaging. To cost a premium, it’s worthwhile to clearly talk the issue you remedy and present purchasers you really perceive their challenges. From there, it’s about standing out with a novel method, constructing belief by way of personalization, and providing productized packages that make your companies simple to grasp and purchase.
I additionally discover methods to create long-term relationships and shift to a scalable, recurring income mannequin by delivering constant worth to particular purchasers.
Click here to listen to the episode.
3. Seth Godin – The way to Construct Sport-Altering Technique by Selecting Your Clients and Competitors
I had the pleasure of chatting with Advertising Corridor of Famer and longtime good friend of the present, Seth Godin, on this episode of the Duct Tape Marketing Podcast. Godin, identified for his groundbreaking concepts on advertising and entrepreneurship, joined me to dive into my favourite matter—technique. We explored how each companies and people can rethink their strategic method for higher success, drawing from his newest ebook, This Is Strategy: Make Better Plans.
Greatest takeaway:
Technique isn’t only a step-by-step plan—it’s a philosophy of turning into. Godin explains how understanding programs, deliberately selecting your clients and rivals, and approaching technique with empathy can remodel how you use.
In our dialog, Godin challenges typical concepts, emphasizing the function of empathy—not simply kindness—in decision-making. By really understanding your clients and the programs they navigate, you may create stronger, longer-lasting connections. He additionally highlights the ability of deliberately selecting who you serve and compete with, serving to companies escape commoditization and concentrate on delivering distinctive worth.
Click here to listen to the episode.
4. Hortense le Gentil– Unlocking Your Management Potential
Hortense le Gentil is an govt management coach, speaker, and writer with over 30 years of expertise serving to CEOs and senior executives turn into extra genuine and empathetic leaders. On this episode of the Duct Tape Advertising Podcast, we discover what it takes to evolve from being a “hero” chief to a very “human” one.
Greatest takeaway:
Nice management isn’t about having all of the solutions—it’s about main with authenticity, empathy, and vulnerability. Hortense shares sensible suggestions for overcoming psychological blocks, connecting along with your workforce on a deeper degree, and unlocking your full management potential.
In case you’re seeking to develop as a frontrunner and encourage these round you, this episode is full of insights that will help you thrive in right now’s fast-changing world.
Click here to listen to the episode.
5. Russell Henneberry –From Subscribers to Income: A Tactical Information To Mastering Newsletters
Russell Henneberry is a digital advertising professional, speaker, and founding father of The Clikk e-newsletter. On this episode of the Duct Tape Advertising Podcast, Henneberry and I discuss in regards to the energy of electronic mail newsletters and the way they’ve made an enormous comeback as essential software for entrepreneurs.
Greatest takeaway:
Electronic mail newsletters are greater than only a option to keep in contact—they’re a goldmine for driving income. Henneberry shares methods to create newsletters that steadiness priceless content material with sensible calls to motion, maintaining your viewers engaged whereas strategically guiding them to take the subsequent step.
We additionally dive into methods to monetize newsletters, from advertisements and consulting to data merchandise, and why specializing in metrics like open charges and subscriber high quality is essential to success.
Click here to listen to the episode.
6. Jay Baer – The way to Navigate the New Period of Buyer Expectations
On this episode of the Duct Tape Advertising Podcast, I had an enchanting dialog with Jay Baer, a enterprise development skilled, buyer expertise researcher, and Seventh-generation entrepreneur. Jay, the writer of seven bestselling books and founding father of six multi-million greenback firms, shares insights from his newest ebook, The Time to Win: How to Exceed Your Customers’ Need for Speed.
Greatest takeaway:
Jay’s analysis reveals that two-thirds of shoppers now worth pace as a lot as value. Saving your clients time is a surefire option to earn their loyalty, whereas losing their time can price you financially. In right now’s fast-paced world, pace and responsiveness are important for delivering distinctive buyer experiences and driving income development.
Jay breaks down the six-part “Time to Win” framework, providing actionable methods for prioritizing pace inside your group and securing a aggressive edge.
Click here to listen to the episode.
7. Ryan Deiss – Crushing the Founder’s Curse: Unlocking Enterprise Worth Past Your self
Ryan Deiss, founding father of DigitalMarketer.com and a serial entrepreneur, joins me on the Duct Tape Advertising Podcast to share insights from his newest ebook, Get Scalable: The Operating System Your Business Needs to Run and Scale Without You. On this episode, we dive into methods for overcoming the Founder’s Curse and making a enterprise that thrives past the founder’s involvement.
Greatest takeaway:
To really scale your online business, it’s worthwhile to break away from being indispensable. Ryan shares sensible methods for constructing worth engines, establishing strategic rhythms, and creating high-output groups that may drive development with out fixed founder oversight. He additionally discusses methods to map worth creation flows and implement efficient assembly rhythms to maintain your online business working easily and sustainably.
Click here to listen to the episode.
8. Kate Bradley Chernis – How To Produce Higher Content material With Collaborative AI
On this episode of the Duct Tape Advertising Podcast, I had the pleasure of chatting with Kate Bradley Chernis, former rock and roll DJ turned founder and CEO of Lately AI. With over 20 years of expertise in media and advertising, Kate shares her distinctive perspective on the evolution of content material advertising and the way AI is reshaping the trade.
Greatest takeaway:
Content material advertising is evolving, and the important thing to success lies in mixing human creativity with the ability of AI. Kate shares actionable methods for chopping by way of content material litter, crafting customized social media messaging, and leveraging AI to spice up engagement whereas navigating challenges like information privateness.
Click here to listen to the episode.
9. Amanda Holmes – Strolling Billboards and QR Codes
On this episode of the Duct Tape Advertising Podcast, I had the pleasure of talking with Amanda Holmes, CEO of Chet Holmes Worldwide. A real innovator in gross sales technique, Amanda shares how she doubled her firm’s gross sales by 1176% in her first yr and dives deep into the transformative energy of the Dream 100 technique and different unconventional advertising techniques.
Greatest takeaway:
Amanda explains how the Dream 100 technique, a confirmed technique developed by her father whereas working with Charlie Munger, focuses on concentrating on a choose group of high-value prospects to drive exponential development. She additionally shares artistic advertising approaches, like strolling round commerce exhibits with a four-foot billboard and strategically positioned QR codes, to seamlessly mix offline and on-line efforts for optimum impression.
Click here to listen to the episode.
10. Andrew Guttormsen – The way to Construct Sport-Altering Technique by Selecting Your Clients and Competitors
On this episode of the Duct Tape Advertising Podcast, I sat down with Andrew Guttormsen, co-founder of Circle, the all-in-one platform for skilled creator communities and world-class manufacturers. With expertise as the previous VP of Development at Teachable, Andrew has a wealth of data in programs, memberships, and constructing development advertising groups. Collectively, we explored what makes platinum communities thrive, from onboarding excellence to long-term member retention.
Greatest takeaway:
A thriving on-line neighborhood goes past the platform—it’s about fostering engagement, delivering worth, and retaining members for the lengthy haul. Andrew shares how platinum communities, like Oprah’s on Circle, use signature gatherings, seamless onboarding, and constant worth supply to construct lasting connections and maintain members invested.
Click here to listen to the episode.
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