Acoustic is a platform that gives e mail and cell advertising and marketing instruments for B2C manufacturers. 

Its merchandise — Acoustic Marketing campaign, Acoustic Join, DemandTec, and Tealeaf — assist groups handle buyer information, analyze marketing campaign efficiency, and drive buyer engagement throughout e mail, cell push, SMS, and WhatsApp.

Regardless of its versatility, Acoustic has some shortcomings. Particularly, a number of the merchandise might be tough to navigate on account of UI complexity. Bigger groups may additionally discover Acoustic missing in areas like superior web site personalization, buyer assist, reporting, and channel versatility.

That’s why on this information, we’ve gathered the eight greatest Acoustic alternate options and arranged them into two classes:

  1. Omnichannel buyer engagement platforms — Insider, Braze, MoEngage, Adobe, and Salesforce. These are appropriate for midsized and enterprise groups in search of a extra versatile platform with broader channel choice, superior personalization capabilities, and dependable buyer assist.
  2. E mail and SMS buyer engagement platforms — Keap, Mailchimp, and Fixed Contact. These are perfect for smaller companies that want a more cost effective answer that also affords buyer engagement instruments for e mail and SMS, in addition to drag-and-drop editors, segmentation, and premade templates.

We’ll begin this information with Insider — our omnichannel buyer engagement platform that fuels journey orchestration throughout 12+ channels, delivers experiences as distinctive as every buyer, and affords the quickest return on funding (ROI). Should you’re all for studying extra, visit our website.

Omnichannel buyer engagement platforms for midsized and enterprise groups

These platforms let companies interact prospects throughout channels like e mail, push notifications, SMS, WhatsApp, net, and in-app messaging. 

They’ve personalization, automation, and workflow instruments for creating tailor-made campaigns that reply in actual time to buyer actions or lifecycle levels. Additionally they let groups unify their buyer information, section audiences, and analyze marketing campaign efficiency — all from one place.

This makes them a greater match for giant organizations in search of a extra versatile platform with channels and capabilities that Acoustic doesn’t supply. 

Insider

Insider is our AI-native omnichannel expertise and buyer engagement platform. It helps over 1200+ high-growth and enterprise manufacturers like Toyota, Puma, GAP, Samsung, and Coca-Cola:

  • Unify buyer information from totally different sources — like CRMs, CMSs, e mail instruments, analytics platforms, and extra — and create 360-degree buyer views.
  • Use that unified information to ship personalised experiences throughout all buyer touchpoints — together with their web sites, cell apps, e mail, push notifications SMS, WhatsApp, and different channels.
  • Attain prospects the place they’re by constructing seamless omnichannel journeys throughout 12+ channels with a easy drag-and-drop editor and prebuilt templates for various channels, industries, and use circumstances.
  • Take advantage of out of their advertising and marketing efforts and finances by consolidating their martech stack and personalizing all touchpoints to drive increased engagement, conversion charges, and income.
  • And far more.

Observe: Click here for a direct comparison of Acoustic Campaign and Insider.

Our platform additionally affords the quickest return on funding (ROI) and is a pacesetter throughout product classes like customer data platforms (CDPs), personalization engines, omnichannel marketing platforms, and extra.

Listed below are 5 of the largest advantages Insider affords as a substitute for Acoustic (and lots of different omnichannel engagement platforms).

#1 Associate with a world-class buyer success workforce

As we mentioned, Acoustic’s product might be tough to arrange and handle accurately. That is additionally true for different omnichannel platforms, which is why it’s essential to accomplice with an skilled buyer success workforce by way of the onboarding, deployment, and administration processes. 

Insider is an enterprise-grade answer with 1200+ staff over six continents. That lets our groups ship quick customer support no matter the place you’re positioned. Plus, all our assist groups work in-house, so that you don’t must work with third-party businesses or system integrators.

Our specialists information and help you thru each stage and course of, together with:

  • Setup, migration, and deployment: Our groups make sure you deploy Insider as quick as potential at no further setup value. They aid you contain the proper industrial and technical stakeholders within the course of. Additionally they migrate any automated flows or campaigns from totally different options (like Acoustic), so that you don’t must construct them from scratch.
  • Technique growth and implementation: The expansion managers can have a look at your analytics and buyer behavioral information earlier than kick-off. That method, they can provide you actionable ways that may drive outcomes as quick as potential. Plus, they repeatedly aid you analyze outcomes and optimize marketing campaign efficiency when you’re utilizing Insider.
  • Downside decision: Any questions or points are shortly resolved by specialists deeply aware of the Insider platform, your advertising and marketing objectives, and challenges.

Put merely, our best-in-class buyer assist is amongst the biggest benefits teams experience when working with us. 

Briefly, our assist groups, alongside the plethora of pre-made templates for all channels and totally different use circumstances, make it extremely simple to construct, automate, and optimize omnichannel campaigns with Insider. That’s why customers rank Insider as the best solution on the subject of ease of use, ease of setup, high quality of assist, and time-to-value.

#2 Entry extra channels and personalization instruments

Insider affords unmatched channel breadth, so you’ll be able to attain and have interaction prospects on their favorite touchpoints — whether or not that’s your web site and cell app or communication channels like e mail, SMS, WhatsApp, Fb Messenger, and extra.

Our platform ensures you may make probably the most out of your efforts by personalizing the entire customer experience throughout these touchpoints. For instance, listed here are some components and channels you’ll be able to personalize with our platform:Net and cell app product suggestions: You may faucet right into a plethora of advice methods — like location-based bestsellers, often bought collectively, or new arrivals — and even have our AI combine and match totally different ones to realize optimum outcomes. Avon used our AI-driven product recommendations to realize a 78% improve in conversions.

  • Web site search outcomes: Eureka is our AI-powered website search and merchandising device that recommends related merchandise based mostly on previous and predicted person habits. You should utilize it to enhance conversion charges, cut back bounce charges, and improve common order worth (AOV) by guaranteeing all guests discover what they’re in search of as quick as potential.
  • Emails: You may simply add personalised components like prospects’ names, birthdays, or cart objects in every e mail to extend open and clickthrough charges. You can too develop your product suggestions inside every e mail and even use AMP to let customers browse objects, reply questions, and make reservations with out leaving your emails.
  • Messaging channel communications: Our platform allows you to use a plethora of messaging channels — together with SMS, WhatsApp, Fb Messenger, Instagram, and extra — to ship transactional updates, value drop alerts, back-in-stock alerts, and occasion reminders. You can too have AI-powered, two-way conversations at scale to market, promote, and reply prospects’ questions shortly.
  • Push notifications: You may leverage all kinds of net and cell app push notifications — like recurring, carousels, cart reminders, in-stock alerts, and extra — to drive engagement and income in an economical method. Marks & Spencer used our web push notifications to realize a 15.1% cart restoration fee, which is 353x increased than the trade common.
  • On-line adverts: Because of our integrations, you’ll be able to simply construct segments with Insider and goal them through Google, Fb, Instagram, and TikTok adverts. For instance, you’ll be able to present retargeting adverts to customers who’ve accomplished a selected occasion (e.g., add-to-cart) and have a excessive probability of buying. Pierre Cardin used this strategy to cut back their value per acquisition by 67.95%.

For extra particulars on this subject, consult with our information: How to achieve personalization at scale.

#3 Overcome information silos and streamline advertising and marketing operations

The flexibility to ship extremely personalised content material, messages, and product suggestions throughout all channels is simply potential by way of dependable buyer information. Insider helps you deliver that information from totally different sources right into a single handy database with an enterprise CDP. 

Our CDP can combination information from any on-line or offline supply — together with buyer relationship administration techniques (CRMs), content material administration techniques (CMSs), APIs, analytics platforms, point-of-sale units, customer support instruments, different CDPs, and extra. Observe: You’ll find a whole listing of our premade connectors for common instruments and platforms in our Integration Hub.

The CDP makes use of this unified information to create 360-degree buyer views that offer you all the pieces you’ll want to create personalized marketing campaigns. This contains insights like:

  • Earlier purchases and shopping histories.
  • Reachability and interactions throughout totally different channels like e mail, SMS, or WhatsApp. 
  • AI-powered predictive marketing traits, similar to probability to buy, probability to have interaction on a channel, low cost affinity, and far more.

Plus, having all buyer information unified in a single place makes it a lot sooner and simpler to launch efficient campaigns since you don’t have to leap between totally different instruments and painstakingly combine totally different information sources. 

For instance, Spotlight Retail Group reduced its campaign launch times by 80% because of our platform’s capacity to trace and leverage aggregated, real-time information in a easy and intuitive interface.

#4 Automate omnichannel campaigns with the complete energy of AI

Insider’s journey orchestration tool allows you to create and automate personalised campaigns throughout all supported channels. 

The method is managed through a easy drag-and-drop editor. Plus, you need to use a plethora of confirmed templates to make sure you get began and drive outcomes as shortly as potential.

You may set off every automated movement, person journey, or omnichannel marketing campaign through:

  • Occasions, which might be any actions in your website or app, similar to web page visits, add-to-cart occasions, or accomplished purchases.
  • Attribute modifications, like a non-regular buyer out of the blue visiting a product thrice every week.
  • Value drops.
  • And extra.

From right here, you’ll be able to choose channels, automation triggers, situations, wait occasions, and far more. Should you’re , we encourage you to take a look at our guides:

Architect additionally comes with built-in AI-powered instruments that automate time-consuming points of marketing campaign creation and optimization. These embody:

  • Ship-Time Optimization and Subsequent-Finest Channel Choice, which analyze customers’ behavioral patterns to find out the optimum ship occasions and channels for every message. This will prevent weeks of handbook experimentation and guarantee your campaigns are optimized for engagement and conversions.
  • A/B Take a look at Winner Auto-Choice, which analyzes the outcomes of your A/B assessments and mechanically guides customers to the profitable variants. All you’ll want to do is choose a period for the check to run and select a profitable metric, like open fee, conversions fee, income, and so forth.
  • Generative AI, which might construct marketing campaign segments, journeys, textual content, and pictures utilizing textual content prompts. You may present Sirius AI — our patent-pending Generative AI answer — with textual content prompts that describe your finish purpose and it’ll do the heavy lifting of making buyer segments, omnichannel journeys, marketing campaign copy, and pictures in a matter of seconds.

You may take a look at our case study with NA-KD for a real-life instance of Insider’s omnichannel capabilities.

This eCommerce model was going through challenges on account of its martech stack and buyer information being disconnected throughout numerous platforms. That made launching campaigns tedious and led to suboptimal outcomes as the corporate’s advertising and marketing workforce couldn’t faucet into the complete potential of their buyer information.

That’s why they began by unifying their information in our eCommerce CDP. This gave the workforce a single supply of reality for all customer-focused initiatives and made it potential to construct related experiences in any respect buyer lifecycle levels.

From right here, NA-KD used our platform’s broad channel attain to launch hyper-targeted campaigns throughout e mail, SMS, WhatsApp, net push, and app push. This allowed NA-KD’s workforce to attain prospects with the proper messages, on the proper channels, and on the proper occasions — e.g., whereas they have been shopping the web site, chatting on WhatsApp, or scrolling by way of social media.

Utilizing this new strategy NA-KD generated a 25% improve in buyer lifetime worth (CLTV) and a 72x ROI in 12 months.To learn the way Insider might help your group obtain key enterprise objectives as properly, book a free demo with our team.

Braze

Braze is a complete buyer engagement platform designed to assist companies construct data-driven advertising and marketing campaigns. It permits manufacturers to ship related messages to customers throughout a number of channels together with e mail, cell push notifications, in-app messaging, and SMS. Braze’s platform emphasizes cell advertising and marketing and automation, enabling companies to set off real-time messages based mostly on buyer habits, lifecycle stage, or different personalised attributes. 

Be taught extra: 12 Braze alternatives for cross-channel marketing.

MoEngage

MoEngage is an AI-powered buyer engagement platform that focuses on serving to companies drive person retention, engagement, and development by way of personalised messaging. It affords a set of instruments for e mail advertising and marketing, push notifications, in-app messaging, SMS, and net push. The platform’s analytics and reporting instruments additionally present deep insights into marketing campaign efficiency, person engagement, and segmentation. 

Be taught extra: 7 Best MoEngage alternatives for marketing teams.

Adobe Expertise Cloud

Adobe Experience Cloud is a complete suite of promoting, promoting, analytics, and commerce options geared toward delivering personalised buyer experiences throughout channels. It combines instruments for digital promoting, content material administration, buyer journey analytics, and personalization, permitting companies to optimize their advertising and marketing efforts from begin to end. A number of the hottest instruments embody Adobe Analytics, Adobe Goal, Adobe Marketing campaign, and Adobe Expertise Supervisor.

Be taught extra: 8 Adobe Experience Cloud alternatives for marketing teams.

Salesforce Advertising Cloud

Salesforce Marketing Cloud is a set of enterprise-grade instruments designed to assist companies create and handle personalised buyer journeys throughout numerous channels, together with e mail, social media, SMS, and net. It additionally helps different use circumstances like information unification, loyalty advertising and marketing, and advertising and marketing analytics. It’s one of the crucial versatile omnichannel options accessible but it surely additionally comes with a steep studying curve and price ticket that’s sometimes dearer than different competing options.

Be taught extra: 5 Best Salesforce Marketing Cloud competitors and alternatives.

E mail and SMS buyer engagement platforms for smaller companies

These closing options are principally targeted on serving to small to mid-sized companies automate emails and SMS messages, hold observe of essential buyer conversations, and section audiences for higher concentrating on.

Whereas they’re not as versatile as Acoustic on the subject of omnichannel buyer engagement, they nonetheless supply customizable templates, drag-and-drop editors, and different options that assist smaller groups simply create highly effective campaigns. 

Additionally they supply clear and reasonably priced plans, which makes it potential to get began shortly, with out contacting gross sales or assist groups. 

Keap

Keap (previously Infusionsoft) is a advertising and marketing automation and CRM platform designed for small to mid-sized companies. It affords a set of instruments that assist companies handle leads, gross sales, and buyer relationships whereas automating advertising and marketing duties similar to e mail and textual content message campaigns, follow-ups, and reminders. Plus, its CRM system permits companies to trace buyer interactions and get a 360-degree view of leads and shoppers. Keap’s pricing begins at $260/month for 2 person seats and 1500 contacts. 

Mailchimp

Mailchimp is among the hottest e mail advertising and marketing automation platforms for small companies owned by Intuit. It affords an easy-to-use interface for creating and managing e mail campaigns, automating workflows, and analyzing efficiency. It additionally has extra superior options for buyer segmentation, behavioral concentrating on, predictive analytics, and touchdown web page creation. Its paid plans begin at $50/month for 500 e mail contacts.

Fixed Contact

Constant Contact is an e mail advertising and marketing platform that helps companies create, ship, and observe e mail campaigns. It simplifies the e-mail advertising and marketing course of with customizable templates, drag-and-drop e mail builders, and easy-to-use listing administration options. The platform additionally affords extra options like occasion advertising and marketing, SMS, social media adverts, and integrations with eCommerce platforms like Shopify, in addition to particular pricing for nonprofit organizations. Fixed Contact affords three pricing plans beginning at $12/month.

Take your B2C advertising and marketing to the following stage with Insider

Insider is the most effective Acoustic different for scaling mid-sized companies and enterprise manufacturers trying to maximize their advertising and marketing spend and efforts. Our platform affords entry to a broader vary of channels, allows you to accomplice with best-in-class buyer success groups, and ensures you’ll be able to personalize each touchpoint in your prospects’ journeys.

In a nutshell, our enterprise marketing platform might help you:

  • Unify all buyer information in a single place so you’ll be able to overcome information silos and get a transparent view of every buyer’s journey.
  • Coordinate and personalize each buyer touchpoint — out of your web site and cell app to channels like e mail, SMS, WhatsApp push notifications, on-line adverts, and extra.
  • Enhance key metrics like conversions, income, retention, and acquisition prices by delivering related content material, messaging, and product suggestions to the proper audiences, on the proper channels, on the proper occasions.
  • Predict behaviors with our AI-powered intent engine, like how a lot totally different segments are projected to spend and the way seemingly they’re to purchase or interact on a selected channel.
  • Use Generative and Conversational AI to shortly create marketing campaign segments, copy, and pictures and have two-way conversations that market, promote, and assist customers on their favourite channels.

Lastly, our world buyer assist groups and library of confirmed templates guarantee you’ll be able to deploy our platform and begin launching high-converting campaigns as quick as potential.

Click here to book a demo with our team and learn how Insider can help you reach your business goals. 


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