Three million viewers tuned in to look at President-elect Donald Trump sit for his first post-election interview with a non-Fox Information legacy media outlet over the weekend. In response to Nielsen Media Analysis, Trump’s look on NBC Information’ Meet the Press with Kristen Welker introduced 2.914 complete viewers and 569,000 viewers within the Adults 25-54 demo to the Sunday morning program. A recording of the interview obtained a further 2.2 million views on YouTube.

Welker’s dialog with Trump propelled Meet the Press previous its Sunday rivals, together with CBS Information’ Face the Nation—the standard No. 1—and ABC Information’ This Week with George Stephanopoulos. It additionally marks the present’s largest complete viewer viewers since 2023—the year that Welker took over the program—and its highest demo numbers since 2022. And Trump’s at-times heated feedback on such topics as tariffs and immigration deportations supplied journalists with loads of fodder firstly of the week’s information cycle.

Whereas the president-elect’s interview propelled MTP to a rankings excessive, it nonetheless trailed a number of of Trump’s pre-election appearances on Fox Information—his established outlet of alternative for a lot of the yr. These included a Sept. 4 city corridor with Sean Hannity that netted 4.42 million viewers, a Sept. 19 pit cease on Gutfeld! that attracted 4.9 million viewers, and an Oct. 18 city corridor with Harris Faulkner that picked up 3.1 million viewers. It must be famous that these FNC appearances occurred in the course of the week, and aired within the late morning or night hours.

After all, the numbers for each Fox and NBC are drops within the bucket in comparison with the hundreds of thousands of viewers that watched Trump’s interviews with rising media superstars like Joe Rogan and Theo Von. Since being posted to YouTube on Oct. 25, Trump’s episode of The Joe Rogan Expertise has reached practically 53 million views, whereas his Aug. 20 sit-down with Von simply crossed 15.5 million views on the platform.

Through the marketing campaign, the Trump crew made a degree of pursuing interviews with impartial journalists and influencers over the cable and broadcast networks. That method has been credited along with his stronger-than-expected efficiency among young male voters in particular. And incoming White Home press secretary Karoline Leavitt recently suggested that “different voices” is perhaps heard within the briefing room come January.

“We will definitely have a look at choices on how one can respect the custom of the White Home whereas additionally making certain that the press briefing room displays the media habits of the American individuals at the moment,” Leavitt remarked during a Hannity appearance last month.

Given the renewed concentrate on the position digital platforms will play in the way forward for information, the two.2 million viewers that watched Trump’s MTP look on YouTube is arguably a extra vital statistic than the present’s linear score. It additionally displays on NBC Information’ bigger digital technique, which previously resulted in significant Election Night wins on platforms like TikTok.