Finding Your Voice with AI – How to Craft a Brand Voice That Resonates

Studying Time: 8 minutes

Have you ever ever learn a chunk of content material from a model—possibly a weblog, a social put up, and even an e mail—and thought, “This simply doesn’t sound correct?” Possibly it felt robotic, overly generic, or prefer it might’ve been written by anybody. Right here’s the fact: with the rise of AI instruments in content material creation, that is taking place extra usually than ever. And it’s not simply small companies struggling to get it proper—it’s large manufacturers too. The issue? They haven’t outlined their voice, they usually’re anticipating AI to learn their minds.

When your content material doesn’t sound such as you, it confuses your viewers. It erodes trust and makes it tougher to construct lasting connections. And when AI will get it mistaken—whether or not that’s a dry, lifeless tone or one thing wildly inconsistent—it doesn’t simply fall flat. It could actually actively harm your model. Give it some thought: each piece of content material your viewers sees shapes how they understand you. If you happen to don’t have a transparent, constant voice, you threat mixing into the noise—or worse, alienating the folks you’re making an attempt to achieve.

However right here’s the excellent news: with the suitable strategy, you possibly can create a voice that’s unmistakably yours, and—right here’s the thrilling half—you possibly can train AI to scale it. At this time, we’re going to dive into why your model voice issues, find out how to outline it in collaboration with AI, and find out how to create customized directions so that each weblog, social put up, and e mail feels authentically you. I’ll even share my very own expertise constructing a Custom GPT to replicate my voice and magnificence, so you possibly can see precisely the way it’s completed.

AI in Marketing: Unpacked host Mike Allton talked about:

✨ Why Your Model Voice is Important: Listeners will study why a consistent and well-defined brand voice is critical for building belief, standing out, and guaranteeing that their viewers connects with their content material—whether or not it’s created by them or an AI.

✨ Tips on how to Outline and Doc Your Distinctive Voice: Listeners will get actionable insights into defining their model’s tone, language, and magnificence, together with recommendations on figuring out key traits and avoiding common pitfalls. Plus, they’ll uncover find out how to translate that voice into clear pointers that can be utilized throughout all their content material.

✨ Tips on how to Collaborate with AI to Scale Your Voice: Listeners will stroll away with sensible steps for instructing AI instruments like ChatGPT or Magai to replicate their distinctive voice. They’ll learn to create customized directions, refine AI outputs, and use these instruments to save lots of time whereas sustaining authenticity.

Study extra about Mike Allton

Assets & Manufacturers talked about on this episode

Full Transcript

(flippantly edited)

Discovering Your Voice with AI – Tips on how to Craft a Model Voice That Resonates

[00:00:00] Mike Allton: Right here’s the daring fact. When AI generated content feels off, it’s not the AI’s fault. It’s yours. And whereas which may sound harsh, it’s truly empowering. Why? As a result of it means you possibly can repair it. This episode is all about that repair. It’s about understanding why your model voice is your most precious communication asset and find out how to outline it so clearly that even AI can wield it like an knowledgeable.

We’ll dive into what makes a brand voice powerful, the place it issues most, and how one can train AI instruments like ChatGPT to replicate it flawlessly. And for those who’re questioning what this course of seems to be like, I’ll pull again the curtain and share how I constructed my very own customized GPT, what labored, what didn’t, and the stunning classes I discovered on the best way.

Welcome to AI in Advertising and marketing: Unpacked, the place we simplify AI for impactful advertising and marketing. I’m your host, Mike Allton right here to information you thru the world of artificial intelligence and its transformative impression on advertising and marketing methods. Every episode, we’ll break down AI ideas into manageable insights and discover sensible purposes that may supercharge your advertising and marketing efforts.

Whether or not you’re an skilled marketer simply beginning to discover the potential of AI, this podcast will equip you with the data and instruments it’s essential to succeed. So tune in and let’s unlock the facility of AI collectively.

Greetings program. Welcome again to AI in Advertising and marketing: Unpacked the place I’ve selfishly used this time to select the brains of consultants at maintaining with and integrating or layering synthetic intelligence into social media, content material, promoting, search, and all these different areas of digital advertising and marketing. You get to study to subscribe to be proven find out how to put together your self and your model for this AI revolution and are available out forward that in the present day we’ve received a particular bonus solo episode for you speaking about voice and organising a customized voice GPT.

And simply take into consideration the final time you learn a weblog put up or an e mail and thought. This doesn’t sound like them. Possibly the tone was too informal for what ought to have been a critical announcement, or possibly it swung the opposite method, stiff and company. When the model is often pleasant and approachable. Right here’s the daring fact.

When AI generated content material feels off, it’s not the AI’s fault. It’s yours. And whereas which may sound harsh. It’s truly empowering. Why? As a result of it means you possibly can repair it. This episode is all about that repair. It’s about understanding why your model voice is your most precious communication asset and find out how to outline it so clearly that even AI can wield it like an knowledgeable.

We’ll dive into what makes a model voice highly effective, the place it issues most, and how one can train AI instruments like chat GPT to replicate it flawlessly. And for those who’re questioning what this course of seems to be like, I’ll pull again the curtain and share how I constructed my very own customized GPT, what labored, what didn’t, and the stunning classes I discovered on the best way.

However earlier than we leap in, let me ask you this. How properly might you describe your model’s voice proper now? If you happen to’re undecided, or for those who’ve by no means even thought of it, don’t fear. By the tip of this episode, I’ll be You’ll have the instruments to outline it, train it to AI and use it to attach together with your viewers like by no means earlier than.

So let’s get began and let’s begin with the large image. What’s model voice and why does it matter? Think about you’re assembly a brand new good friend. You get to know their character, their quirks, the best way they converse. And that’s what makes them memorable. Now think about that each time you discuss to them, they sound fully completely different.

In the future they’re bubbly and excited. The subsequent. They’re monotone and indifferent. It’s complicated, proper? You begin to lose belief since you don’t know who they are surely. That’s precisely what occurs when a model’s voice is inconsistent. Your model voice is how your viewers acknowledges and connects with you.

It’s not nearly what you say. It’s about the way you say it. You heat and conversational, daring and authoritative, playful and witty. This voice turns into the personality of your brand and it’s what builds belief, loyalty, and recognition over time. With out it, your messaging turns into forgettable or worse, alienating.

Now, let’s convey AI into the combination. AI is a robust instrument, however it doesn’t inherently perceive your model voice. It’s like handing a microphone to somebody who’s by no means heard you converse and asking them to symbolize you. With out clear steering, the outcomes will really feel generic or off model. However whenever you take the time to outline your voice and train it to AI, it turns into an extension of your model, able to scaling your message with precision and consistency.

Let’s consider two actual world eventualities. Eventualities, take a model like Wendy’s, recognized for its sharp, snarky tone on Twitter. Think about if their tweets all of a sudden turned overly well mannered and formal, it will fully throw their viewers off. On the flip aspect, consider a monetary establishment like Constancy. If their messaging turned informal or irreverent, their credibility would take a success.

These examples present why your voice isn’t simply good to have, it’s the inspiration of how your viewers perceives you. Once I got down to create my customized GPT, I had a transparent objective. I didn’t simply need it to jot down good content material. I wished it to jot down my content material. That meant capturing the nuances of my voice, heat, conversational, little witty, and filled with analogies drawn from historical past, Star Wars, and actionable advertising and marketing recommendation.

However defining that voice, Was solely half the battle. The true problem was instructing AI to copy it. If you happen to’ve by no means outlined your model voice earlier than, begin right here. Think about your model as an individual. How would you describe their character in three to 5 phrases? For me, the important thing traits have been approachable, insightful, witty, and motion oriented.

These adjectives turned the inspiration of my voice, however defining what you don’t need is simply as essential. I knew I wished to keep away from jargon, Company converse and cliches like in in the present day’s quick paced digital world. These boundaries helped me make clear precisely what my voice isn’t, which made it simpler to information the AI.

And when you outline your voice, the following step is doc it. This doesn’t must be a protracted formal doc. Begin with a easy information that features your tone. Are you formal or informal, playful or critical? Language. What sorts of phrases or phrases do you utilize or keep away from? After which some examples. You bought to incorporate some snippets of content material that replicate your voice completely.

This doc turns into your AI coaching handbook. Once I constructed my customized GPT, I fed it examples of my writing and included detailed notes on why these examples labored. I additionally examined it repeatedly, asking it to jot down social posts, blogs, and even podcast scripts with every take a look at. I effective tuned the directions till the outcomes felt like me.

Your model voice isn’t confined to 1 channel. It’s the thread that ties collectively each interplay your viewers has with you. Take into consideration your social media presence. It’s your tone constant throughout platforms. Are your Instagram captions as aligned together with your voice as your LinkedIn posts?

What about your buyer help emails or automated chat bot responses? Each contact level is a chance to strengthen your model. Or dilute it. Right here’s an instance. Let’s say you run a wellness model that prides itself on being calm and supportive. Your Instagram posts use soothing language, however your buyer help emails are curt and transactional.

That disconnect creates friction on your viewers. Now think about if each interplay, whether or not on social e mail, your web site felt seamless and true to your voice, that’s the extent of consistency we’re aiming for. And it’s the place AI could make a big impact. Once you prepare AI in your voice, it turns into your secret weapon for scaling content with out dropping that private contact want 10 variations of a social put up?

AI can deal with that. Need a weblog draft that aligns completely together with your ? AI’s received you. The secret’s giving clear, precise steering up entrance. Educating your voice to AI is like onboarding a brand new crew member. If you happen to don’t clarify your expectations, you possibly can’t blame them for getting it mistaken. The identical applies to AI. Begin by offering detailed directions that cowl your tone, language, and most popular phrasing. For instance, as a substitute of claiming, Write one thing partaking, do this. Write in a heat, conversational tone with references to Star Wars and actionable advertising and marketing suggestions. Testing is important. Once I first began coaching my customized GPT, I favored it to rewrite a LinkedIn put up after which draft a podcast intro.

The preliminary outcomes weren’t good, however that’s the great thing about this course of. It’s iterative. Every time I refined the directions, the outputs received nearer to my perfect fashion. Over time, the AI turned a robust extension of my voice, able to dealing with quite a lot of duties whereas staying true to my model. And your model voice isn’t only a advertising and marketing instrument.

It’s the cornerstone of how your viewers connects with you. And in a world the place AI is changing into integral to content creation, defining and instructing that voice is extra essential than ever. With the suitable steering, AI can amplify your message and show you how to join together with your audience in ways you by no means thought potential.

If you happen to’re able to take your AI adoption to the following degree, let’s discuss. I supply AI consulting to manufacturers to assist outline their voice, prepare their instruments and implement these methods successfully. Or for those who’re on the lookout for an immersive expertise, be a part of me at considered one of my two day AI bootcamps for palms on coaching, and that’ll rework how you utilize AI in your enterprise.

I even have a hyperlink under to a complete episode I did on find out how to truly construct a customized GPT. So if it’s your first time exploring that realm of AI. Examine that out. Thanks for tuning in. And as all the time go discover your voice and train it to the galaxy. Welcome to the grid thanks for becoming a member of us on AI in Advertising and marketing: Unpacked. I hope in the present day’s episode has impressed you and given you actionable insights to integrate AI into your marketing strategies. If you happen to loved the present, please subscribe in your favourite podcast platform and contemplate leaving a evaluation. We’d love to listen to your ideas and reply any questions you may need.

Don’t neglect to affix us subsequent time as we proceed to simplify AI and show you how to make an actual impression in your advertising and marketing efforts till then maintain innovating and see simply how far AI can take your advertising and marketing. Thanks for listening and have a unbelievable day.

Associated