Humorous critiques on Amazon have developed a cult following of kinds, and even spawned their very own community on Reddit, so the ecommerce large determined to hop on the bandwagon, with assist from a two-time Academy Award-nominated actor.

Adam Driver is narrating a few of Amazon’s “funniest and most iconic” five-star product critiques for the corporate’s “5-Star Theatre” marketing campaign within the U.S., main as much as Black Friday week.

Driver offers precise critiques for merchandise together with a banana slicer, Elf on the Shelf, and a therapeutic massage gun “a voice worthy of the purchasers who wrote them,” lending his dramatic chops to the spots, which have been produced within the format of a one-man present.

The actor stated in a press release: “What’s extra compelling than the deeply private, but very public, Amazon evaluate? Immortalized readings of the wedding saving qualities of a banana slicer? The nuances of rubber duck accumulating? Nothing says the vacations like grabbing a glass of one thing and telling individuals what you actually suppose. Merry Christmas to myself.”

“5-Star Theatre” is an extension of Amazon’s ongoing “Joy Is Shared” marketing campaign, which demonstrates how the ecommerce platform permits its clients to create and share pleasure through the vacation season.

Earlier this month, its first holiday ad depicted a janitor at a theater who unexpectedly will get the possibility to indicate off his expertise on stage.

The marketing campaign was produced by Amazon’s inside inventive workforce, and 10 totally different 30-second and 60-second spots will run throughout paid social media (together with Meta, Snapchat, and TikTok), premium on-line video (together with A&E, linked TV gadget companions, Disney/Hulu, Fox/Tubi, Max, NBC/Peacock, Nexstar, Paramount, Samsung, Thursday Night time Soccer on Prime Video, Vevo, and YouTube), and Amazon-owned social media accounts on Fb, Instagram, and YouTube.