Inside Chris Marino’s Customer-Focused Data Strategy at Google

On this episode of The Pace of Tradition podcast, Suzy founder and host Matt Britton speaks with Chris Marino, head of company at Google Buyer Options. Marino shares his journey from American Categorical to Google, diving into the facility of mentorship, the affect of AI on advertising and marketing, and the significance of customized client engagement.

Marino additionally sheds mild on how Google helps companies in navigating this transformation, emphasizing the significance of leveraging first-party knowledge, creating genuine connections, and harnessing the facility of AI to ship customized experiences. His insights provide entrepreneurs actionable methods to boost client engagement and drive measurable ROI in an more and more digital world.

“Proper now could be the best time ever to be a marketer as a result of it looks like we’re on the subsequent evolution of the trade as we all know it right this moment,” he says on the podcast. “After I take into consideration AI, loads of the advantages can be pushed by means of enhanced productiveness, automated processes and the flexibility to ship on the promise of a contemporary buyer expertise.”

With over a decade of expertise in advertising and marketing, Marino has led digital transformations for high Fortune 100 corporations. Earlier than becoming a member of Google, he held key roles at American Categorical and Bloomberg, the place he developed in depth experience in advertising and marketing analytics, efficiency, and buyer relationship administration. His method to advertising and marketing emphasizes constructing client belief by means of data-driven personalization and revolutionary methods.

Hearken to Chris Marino on The Pace of Tradition podcast to uncover Google’s revolutionary method to empowering companies and types. 

Key takeaways:

[00:10:10] Constructing Genuine Connections in a Digital Age — Reflecting on his early days at American Categorical, Marino underscores the significance of in-person interactions. Being current within the workplace allowed him to attach authentically, studying firsthand about his colleagues’ wants and discovering methods to supply help. He notes that, whereas right this moment’s hybrid work setting gives flexibility, creating real connections requires intentional effort. The affect of those relationships usually extends past fast roles, fostering long-term alliances and belief that gasoline profession progress and collaboration.

[00:14:30] Diversifying Expertise for Lengthy-Time period Success — Marino’s transition from American Categorical to Bloomberg uncovered him to new challenges in full funnel advertising and marketing and expertise, shaping him right into a extra versatile marketer. His method—embracing roles that push boundaries and develop ability units—has allowed him to adapt to an ever-evolving trade panorama. This adaptability is essential, as professionals who diversify their experiences are higher geared up to deal with complicated challenges, keep related, and lead in a fast-paced, aggressive setting.