Amazon S3 as a CDP Destination Release

This week, we are releasing another exciting capability for you – Amazon S3.

Amazon S3 as a CDP Destination Release

Getting the right customer data into Amazon S3 in the most efficient way is not an easy task with the existing analytics tools in the market. It requires a lot of development work and the output is neither disk efficient nor standardized which results in unnecessary cost.

We have solved this problem by introducing Amazon S3 as a CDP destination. Lemnisk will collect the events coming from different sources such as website SDK, app events, or Lemnisk Data Ingestion API, transform them into the standardized structure and send it to Amazon S3 on an hourly basis in a compressed gzipped JSON file to optimize the space and cost. We support sending “Identify”, “Track”, “Page”, and “Screen event calls”.

Our standardized JSON structure is simple and easy to understand. You can use these raw analytics data to optimize your recommendation engines, build models, or run different customer analyses.

If you are already using S3, and want to use this integration, please reach out to your customer success partner today.

By Bijoy K.B | Senior Marketing Manager at Lemnisk