Great content is the spine of any profitable Search engine optimisation technique.

Content material offers data to customers, facilitates rating within the natural search outcomes, and is usually a vital driver in attracting backlinks to your web site.

However how and the place one sources such wonderful content material is dependent upon a number of components. For one, you may write your individual content material, you probably have the talents and time to take action.

However, you possibly can rent knowledgeable author to craft content material for you, however you have to know the place to look!

Want a wonderful author? Contemplate these high recommendations on how and the place to search out skilled content material writers.

1. Assess Your Content material Wants

Step one to discovering an incredible author is to find out what kind of author you want. Imagine it or not, there are a lot of completely different sorts of copywriters and content material writers (sure, they’re completely different), and so they deliver completely different specialties to the desk.

Is your aim to craft Search engine optimisation-friendly content material that ranks in serps? You’ll want a author who understands on-page SEO best practices and the nuances of key phrase utilization.

Is your aim to drive conversions from a touchdown web page in your web site? You’ll want a direct-response copywriter expert in gross sales copywriting and purchaser psychology.

Additionally, these writers might promote their companies on completely different platforms, so it’s essential to think about your wants early on so you already know the place to look!

Content material Writers Vs. Copywriters

If you’re in search of a author who focuses on long-form, Search engine optimisation-friendly content material, you’ll need to discover a content material author. Some examples of content material writers embrace:

  • Weblog writers – when your aim is to drive natural site visitors, build brand awareness, and interact readers.
  • Article writers – whenever you want in-depth articles (for web sites, magazines, or on-line publications) that educate readers on particular subjects.
  • Search engine optimisation writers – if you wish to enhance your web site visibility and natural site visitors to webpages.
  • Technical writers – for writing manuals, how-to guides, software program documentation, and white papers.
  • Social media content material writers – whenever you want short-form content material for social media platforms like Instagram, X (Twitter), Fb, or LinkedIn.

Now, if you’re in search of a author specializing in persuasive writing that compels individuals to take motion (like purchase a product or join a service, you’ll need a copywriter.

Some examples of copywriters embrace:

  • Direct response copywriters – who focus on writing gross sales letters, electronic mail campaigns, landing pages, and adverts that encourage motion
  • Gross sales copywriters – whenever you want product descriptions, gross sales pages, or promotional supplies
  • E mail copywriters – who write electronic mail sequences for advertising and marketing campaigns, newsletters, and product launches
  • Model copywriters – who focus on writing content material that conveys your model’s voice, tone, and values to construct your model identification (might embrace web site copy, slogans, or adverts)

Some content material writers and copywriters supply a number of companies. For instance, it’s widespread to discover a content material author who does weblog writing, article writing, and Search engine optimisation content material.

Nevertheless, copywriters and content material writers are notably completely different in what they goal to attain – gross sales vs. site visitors, respectively.

Contemplate what you are attempting to perform together with your content material and seek for a author with that talent set.

2. Browse Respected Author Directories And Platforms

Now, it’s time to discover a author. Simpler mentioned than executed, proper? Enterprise house owners are spoiled for alternative in relation to the variety of freelancer web sites accessible, however not all are created equal.

Ask Your Skilled Community

Earlier than venturing to a freelancer web site, I counsel asking your skilled community whether or not they know of any writers they could suggest.

Not solely will you then get a referral from somebody who can vouch for the author’s companies, however you’ll save a ton of time in your search.

Attain Out To Your Community

I extremely suggest reaching out to your current community to search out writers who’ve a monitor document of confirmed outcomes.

A referral from somebody inside your business is even higher. Ask them about their expertise working with the author and what outcomes they generated.

Area of interest Fb Teams

Fb is a good supply of freelance writers, particularly inside niche-specific Fb Teams.

For instance, when you’re in search of a journey author, search for teams just like the Association of Travel Writers or Travel Writers Exchange.

Many Fb Teams additionally help you publish jobs to search out writers for rent.

LinkedIn Search

LinkedIn is a well-liked skilled networking web site that permits you to seek for consultants, manufacturers, and freelancers.

Merely use the LinkedIn search bar to discover a “author,” “copywriter,” “Search engine optimisation author,” and so on.

You’ll see people who rank on the high for these key phrases. Be sure you try their portfolio and proposals.

Faculty Job Boards

Many college college students are in search of part-time jobs and contract alternatives.

Try your native college or school web sites to see if they’ve a job board, then publish the necessities of the function.

Content material Businesses

Content material advertising and marketing companies focus on content material technique and content material writing, typically for a wide range of platforms.

Whereas their charges could also be dearer than working with a contract author, you may typically belief that there’s the next diploma of high quality management.

You may additionally have the ability to supply content material for social media, electronic mail, and your web site – multi function place.

Author Directories

Author directories like Compose.ly and blcklst.com enable writers to publish their portfolios, publish their charges, and apply for jobs.

Some websites help you publish an open function, whereas others help you contact the writers straight. Once more, search for writers with an energetic portfolio and, ideally, shopper testimonials.

3. Request Content material Examples

When you’ve discovered a author (or a number of) that you simply’d wish to work with, it’s time to request extra data.

Hiring a author is a monetary dedication, so do your due diligence to evaluate their portfolio and abilities.

All the time ask for examples of their work – notably work associated to your area of interest.

Sadly, stealing content material examples is widespread apply on-line, so that you don’t at all times know what you’re getting; if they will ship you an instance with their title within the byline, that’s a safer guess.

Human Writers Vs. AI Content material

The prevalence of AI-generated content material has been on the rise. With tools like ChatGPT and contents.ai, it’s straightforward for companies to show to this quick, cheaper type of content material.

However there’s a whole lot of persona, uniqueness, and high quality misplaced in AI content material.

For one, AI content material lacks the historical past of lived human expertise to inform tales, present relatable examples, and remedy trendy issues in your content material.

Human writers are capable of empathize together with your readers and consumers, incorporating this sentiment and psychology into the content material.

Additionally, with AI content material, you’re liable to producing materials that’s similar to different items of content material which are on the net.

This will harm your model and your Search engine optimisation. Human writers are capable of craft a singular story that’s particular to your model voice and viewers.

AI content material has its place – comparable to in content material planning and drafts – however shouldn’t be the premise of your total content material technique.

Whereas low cost, AI content material can find yourself costing you by way of model visibility, consumer belief, and conversions.

4. Interview The Candidates

When “chatting” with a author, so much might be misplaced in translation by way of electronic mail or messenger. It’s at all times finest to get on a reside name to evaluate whether or not the candidate is an efficient match on your model and desires.

Simply as a lot as you’re in search of a author with the fitting abilities, you need to be certain they’re a very good character match. Communication is essential all through the complete content material planning and writing course of.

Listed here are some inquiries to ask throughout your author interview:

  • What kinds of writing do you focus on?
  • Do you have got expertise in our business?
  • How do you strategy analysis for a subject you’re unfamiliar with?
  • How do you incorporate Search engine optimisation finest practices into your content material writing (if relevant)?
  • Do you have got expertise working with content material calendars, advertising and marketing groups, or marketing campaign methods?
  • What’s your most popular workflow (e.g., technique supplied by shopper, first draft approval, spherical one revision, last approval)?
  • What’s your common turnaround time for a [type of content]?

These questions offers you a greater understanding of the author’s abilities, type, and strategy to writing, serving to you discover the fitting match on your wants.

5. Look For Case Research And Opinions

Whether or not you’re utilizing your referral community, social media, or author directories to search out writers, search for their case research or shopper evaluations.

{Many professional} writers can have an internet site the place they showcase their work and/or suggestions on LinkedIn or social media.

This “social proof” will make it evident what sort of outcomes they’ve been capable of generate for his or her shoppers.

6. Assess Their Search engine optimisation Data

In case your aim is to develop your site visitors, you’ll need a author who understands Search engine optimisation and methods to incorporate it into their content material.

They is probably not an Search engine optimisation knowledgeable, however they need to know on-page finest practices, comparable to key phrase utilization within the web page title, heading construction and hierarchy, and the significance of inner linking.

It’s applicable to ask them a number of questions on their experience and to request examples of Search engine optimisation content material. If they’ve case research that showcase measurable outcomes, even higher.

7. Ask How They Measure Success

On the subject of outcomes, you must ask author candidates how they measure the success of their content material.

Although many components go into content material efficiency – not all of which they are going to have management over – it’s nonetheless a good query to evaluate their strategy to content material writing.

For instance, if they’re an Search engine optimisation author, do they measure success by natural site visitors and lowered bounce charge? Do they have a tendency to have a look at the quantity and place of key phrase rankings? An awesome Search engine optimisation author will take note of these metrics.

Equally, if they’re a gross sales copywriter, do they monitor conversions? How do they decide what makes their copy profitable? Do they make updates to the copy to enhance efficiency?

Not solely will this consideration get you occupied with how you quantify outcomes, however it’s going to additionally enable you to establish a author who’s results-driven.

8. Perceive Their Pricing Construction

There are lots of various kinds of pricing buildings writers might use to cost for content material.

The commonest is price-per-word, the place the author offers a set price per every phrase of content material written.

Freelance writers can cost wherever from $0.05 to $2.00 per phrase, relying on their expertise.

One other widespread strategy is price per web page/publish. That is the place the author sometimes determines an approximate content material size and set price.

For instance, a brief weblog publish might price round $150, whereas a protracted weblog publish might price $300+. This feature is nice if you would like the prices to be predictable.

Be sure you talk about the author’s most popular pricing construction and charges earlier than you begin on a challenge. Ideally, get your settlement set in writing so there isn’t any confusion over the phrases.

9. Know What’s Offered In Their Companies

Some Search engine optimisation writers solely embrace the content material and the H1 and H2 tags. Others embrace all on-page Search engine optimisation.

Even additional, some present keyword research or content planning. For any author, ask what their companies embrace and what must be supplied by you.

Do they want you to do the key phrase analysis and create the weblog technique? Get clear about that from the start.

You must also ask whether or not edits and/or rewrites are included. Full rewrites are uncommon; don’t count on most writers to write down a completely new piece with out compensation.

Usually, writers supply one to 2 rounds of edits, or a refund in the event that they miss the mark.

10. Focus on Your Expectations

Hiring a author is like some other skilled relationship in that you have to talk about your expectations firstly.

Know what’s anticipated of you, be sure that they know what’s anticipated of them, and description a transparent course of in relation to creating content material collectively.

Observe that some writers supply refunds, whereas others don’t. Focus on this at first (and get it in writing) earlier than you end up in a pickle.

11. Know That Nice Content material Is An Funding

With all this speak about pricing and cost phrases, it’s possible you’ll be questioning, “How a lot does nice content material price?”

Sadly, the reply isn’t easy. Writers’ charges fluctuate based mostly on their business experience, years of expertise, the outcomes they’ve generated for shoppers, their location, and a spread of different components.

However what stays true is that you simply get what you pay for. Don’t count on high-quality gross sales copy from a “low cost” AI content material service. Don’t count on excessive conversions on gross sales pages written by a novice versus an knowledgeable.

Relating to driving outcomes, you’ll need a content material author or copywriter who understands the nuances of Search engine optimisation and purchaser psychology.

They probably have years of expertise and a confirmed monitor document of delivering outcomes for shoppers. And so they probably aren’t low cost.

Contemplate what it’s price to your corporation to have attention-grabbing, unique, high-converting content material. Do you need to pay pennies for fundamental copy? Or would you like content material that can deliver a return on funding (ROI)?

Last Ideas

Whereas there are combined opinions on what constitutes “great” content and the way a lot nice content material prices, it stays true that human writers are the supply of the most effective content material round.

Capable of empathize with consumers’ experiences and craft distinctive tales, human writers are extra geared up than AI to create content material that resonates with an viewers.

Discovering the most effective author on your model is dependent upon the kind of content material you want and the return you goal to generate out of your content material.

Your content material “finances” ought to, then, be based mostly in your willingness to put money into content material that can obtain the outcomes you need.

I like to recommend researching your choices and outlining clear expectations together with your author from the start. That’s the path to a constructive writer-client relationship and nice content material on your model.

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Featured Picture: Roman Samborskyi/Shutterstock


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