The work of celebrated artist Jeff Koons has unfold to the far corners of the world, together with a latest sports-themed group present pegged to the 2024 Summer time Olympics in Paris and solo reveals in Italy, Qatar, and Greece.

However his inflatable sculptures and technicolor work have by no means been gathered in a single place earlier than, which had develop into a precedence for the “Balloon Canine” creator, who reached out to Squarespace for logistical assist along with his digital footprint.

The alliance, launching on Wednesday with two documentary-style advertisements, facilities on a revamped web site that not solely offers superfans a helpful hub for 4 a long time of Koons archives but additionally permits any consumer to repeat the format.

“This sort of democratization is de facto the premise of all artwork,” Koons says within the video referred to as “Course of.”

It was “serendipity” that introduced the 2 collectively, in keeping with David Lee, Squarespace’s chief inventive officer, describing the fourth artist partnership—after Björk, Rick Rubin, and Magnum Photographs—within the ongoing program referred to as Squarespace Assortment.

“It’s a well-known story to have somebody as prolific as Jeff Koons, and the very last thing he has to spend time on is his personal web site,” Lee informed ADWEEK.

Not surprisingly, Koons had “a transparent imaginative and prescient” of how he needed to showcase his present and future artwork, in keeping with Lee, which incorporates well-known items like “Michael Jackson and Bubbles,” “Pet,” and “Rabbit,” to call a couple of. Squarespace supplied a tech help and different recommendation for the unique co-branded template.

Yellow and blue balloon animals with Squarespace logo
4 a long time of Jeff Koons paintings is now accessible on his revamped Squarespace web site.

Admitting that artwork is “unusual—it’s a thriller,” Koons mentioned he needed to construct a website that will “talk visually, emotionally, and intellectually the best way I see the world. This tradition web site design referred to as Mirror will give the consumer the identical energy and dynamism to create their very own visible story.”