Mike is joined by Alexander Levitt, Head of Advertising and marketing at Ahead AM, beforehand a part of BASF’s 3D printing division. With 15 years of expertise in advertising, Alex shares insights into his profession journey, the evolution of 3D printing, and the challenges and alternatives that include advertising in a distinct segment trade.
He discusses whether or not 3D printing is overhyped, core advertising and purposes for Ahead AM, and methods for advertising throughout totally different industries.
About BASF Ahead AM
Ahead AM offers 3D printing options throughout all the Additive Manufacturing worth chain from consultancy, improvement and revolutionary design, by means of digital simulation and prototype printing, to ending and exhaustive element testing.
Ahead AM traces its origins to BASF 3D Printing Options GmbH, which was based by BASF New Enterprise GmbH in 2017. In 2024, BASF 3D Printing Options GmbH was reworked into Ahead AM Applied sciences.
Time Stamps
00:00:34 – Alex’s Profession Journey
00:00:45 – The Evolution of 3D Printing
00:04:51 – Core Markets for Ahead AM
00:08:45 – Balancing Model Constructing and Lead Technology
00:10:33 – Challenges of Transitioning from BASF
00:15:24 – Tactical Approaches to Lead Technology
00:22:31 – Future Developments in B2B Advertising and marketing
00:24:42 – Last Ideas and Recommendation for Entrepreneurs
00:27:41 – Learn how to Join with Alex Levitt
Observe Alexander:
Alexander Levit on LinkedIn: https://www.linkedin.com/in/alexander-levit/
Swell AI web site: https://forward-am.com/
Swell AI on LinkedIn: https://www.linkedin.com/company/basf-forwardam/
Observe Mike:
Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/
Ahead AM web site: https://www.napierb2b.com/
Ahead AM LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/
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Transcript: Interview with Alexander Levitt at Ahead AM
Audio system: Mike Maynard, Alexander Levitt
Mike: Thanks for listening to Advertising and marketing B2B Tech, the podcast from Napier, the place you’ll find out what actually works in B2B advertising at the moment.
Welcome to Advertising and marketing B2B Know-how, the podcast from Napier. Immediately, I’m joined by Alex Levitt. Alex is the pinnacle of selling at Ahead AM, beforehand BASF’s 3D printing division. Welcome to the podcast, Alex.
Alexander: Hello, Mike. Pleasure to be right here.
Mike: It’s nice to have you ever on. So I don’t know should you may inform us a bit bit about your profession, the way you set to work for BASF, after which the way you really spun the corporate out and have shaped Ahead AM.
Alexander: Yeah, my pleasure. It’s lots of subjects. Completely happy to dive in. So possibly a bit bit about my profession and the way I began. I’ve been in advertising for roughly 15 years, up to now seven years in management positions. constructing, scaling, ramping up groups into excessive efficiency and into enterprise era. Usually, the way in which that I see advertising, I see that as a enterprise improvement operate. That was all the time just like the bread and butter, as we name it. To start with, get your pipeline prepared, get your KPI straight, after which we maintain mainly the whole lot else. Usually, I used to be up to now six years in 3D printing. In any other case, I used to be in software program comparable to identification verification and so forth. EdTech and different fields, all the time niches, all the time B2B niches. So 3D printing fairly resonates with me as a result of it’s additionally a distinct segment of a distinct segment of producing.
Mike: And I imply, that’s fascinating, as a result of I feel whenever you moved into 3D printing, I feel you stated about 5 or 6 years in the past, clearly it was a sizzling know-how. I imply, that hype appears to have died down now. So what’s occurred? Is it actually delivering outcomes and simply a part of manufacturing, or was it actually overhyped?
Alexander: It was overhyped. If we wish to be straight sincere, 3D printing began, I imply, 3D printing actually exploded roughly 12 years in the past. There was an IP that expired and out of the blue the trade boomed. Quite a lot of corporations, lots of 3D printing producers, lots of materials producers, software program, they boomed. All the pieces obtained out, however the trade isn’t sufficiently big. And the trade additionally promised to be the following industrial revolution. Neglect conventional manufacturing, overlook the way in which that you simply used to work. We’re going to revolutionize, disrupt the whole lot. Revolutions are usually not that straightforward to create. The truth that you’re saying you’ll revolutionize, the truth that you’re saying that you’ll disrupt, these are very massive phrases, particularly in manufacturing. You realize, it’s the bodily world round us. With all of the respect to software program, there are bodily, there are stuff all over the place.
Now, whoever is listening to that’s listening on their cellphone or pc with their headphones or a speaker or no matter. All the pieces is manufactured. It has been like that for, effectively, a long time in lots of circumstances. It’s not that straightforward to take everybody out of their field. And plus, whenever you go into industrial, whenever you go to mass manufacturing, your dedication could be very excessive. You’re taking part in with very, very massive corporations and your promise is extraordinarily demanding. If you’re not correct in what you’re saying, should you’re overpromising, you’re not being taken critically. And that’s what occurred considerably with 3D printing. The extra mature corporations survived. The cool children from the block, that’s actually probably nice for B2C, however for B2B, Persons are much less impressed by that and so they wish to see properties, they wish to see checks, they wish to see regulation compliance, they wish to see repeatability, they wish to see accuracy on nanomillimeters. It’s very laborious to realize. Very laborious. So 3D printing is now, you understand, it’s past the curve. Now it’s within the stage of consolidation. It’ll return, proper? As soon as the consolidation will finish and the market will formulate itself, 3D printing will return to be an enormous hype, additionally with new applied sciences and likewise with new use circumstances. Additionally in locations that you simply don’t consider, proper? In Heidelberg, the place our headquarter is, there’s a constructing 3D printed. It’s a corridor. It’s a really massive constructing. I feel in Texas, I learn this week or final week, they’re constructing a neighbourhood. They’re printing a neighbourhood. Printing a neighbourhood is an enormous deal. And whenever you print one thing, it takes you, effectively, much less time and also you don’t want hundreds of items usually. So these are very fascinating use circumstances additionally for the long run.
Mike: In order that’s fascinating. I imply, I’m to know now you’ve stated, you understand, it was overhyped. It’s not likely delivered on expectations, however who’s utilizing Ahead AM’s merchandise to really 3D print? I imply, what’s your core market?
Alexander: We concentrate on 4 foremost industries the place we determine very excessive demand. The entire industrial sector, the place the machine builders are taking place, the place you want the instruments. This can be a traditional trade for 3D printing.
Very associated, however not the identical as automotive. very demanding on purposes, very demanding on necessities. And so they know what they’re doing. They’ve been working with 3D printing for a very long time, not solely in prototyping, but in addition in, effectively, in finish use, in mass customization. We will focus on use circumstances later as effectively.
Medical, there are two foremost use circumstances that are extraordinarily fascinating. One in all them everyone knows, dental. You may 3D print enamel, you possibly can 3D print molds for enamel. Usually, should you put an element in your physique and a tooth is in a really demanding setting, proper? you really want to know what you’re doing. You can not, effectively, the worst case is it’s poisonous, proper? So you really want to adjust to lots of regulation. It’s good to be rather well on prime of your chemistry, I suppose. And the opposite one is prosthetics, which is wonderful. There’s this NGO that we work with. They’re referred to as Victoria’s Hand. They’re Canadians. they’re contributing the designs for prints which they optimize to be printed all over the place on the planet, primarily in battle areas. That’s a tremendous use case as effectively.
You’ve got shopper items. Usually, mentioning the purchasers is a bit bit problematic as a result of there are such a lot of NDAs, as a result of these are secret manufacturing processes. I can let you know that a number of the main vogue manufacturers are working with us. I can not point out them by identify. However in locations that you simply simply wouldn’t count on, they use 3D printing for restricted editions. Restricted version may be tens of hundreds of items, however we’re not speaking about tens of millions.
One other trade that we work with quite a bit is 3D printing. Our enterprise, mainly, our imaginative and prescient is that 3D printing must be a core ingredient of each manufacturing course of, however a component. It can not substitute it. It mustn’t substitute it. It’s quite a bit to count on. So what we wish to do, we wish to optimize the place it is sensible. And as a part of that imaginative and prescient, we wish to push the 3D printing trade ahead. And we work quite a bit with the 3D printing trade. We work with machine builders, simply to call a couple of, HP, Stratasys, EOS, and 80% of the market is working with us. We work with what is named usually a 3D printing service bureau. So consider an enormous hangar or like an enormous warehouse with 3D printers and manufacturing on demand. Individuals can print one half or can print 10,000 elements. 10,000 could be extra fascinating for them, after all, however you too can print your one half. Add the file to their web site and they’re going to print it for you. They’ll additionally drop ship it for you. So this trade is comparatively massive and it’s very fascinating. They should take care of lots of totally different use circumstances. And naturally, they’re all over the place. There are those that are additionally specializing in particular industries, those that are specializing in particular use circumstances. We work virtually with everybody. Should you’re in 3D printing, the probabilities are that you simply work with us or labored with us up to now or will work with us sooner or later.
Mike: I imply, that’s wonderful. And I feel my first query is, as head of selling, how do you take care of such a various vary of audiences? It looks as if you’ve obtained to cowl so many various industries and markets and personas. I imply, how do you strategy your advertising technique?
Alexander: Properly, you prioritize. Not all industries are in the identical measurement. Not all industries are on the identical adoption. And a few industries are simpler to succeed in out to. In dental, you’ve 5 to 10 massive gamers. You don’t want advertising for that. You want enterprise improvement. Automotive, it is advisable to fairly make your circumstances in advertising. It’s additionally an enormous market and it’s additionally rising quite a bit. Usually, automotive, if you concentrate on the way it develops, they should discover new methods of working. They should discover new methods of producing. They should drive prices down. They’ve very severe competitions from totally different elements of the world. So we focus the place we will convey most worth. The place we will convey most worth is by quantity and by use circumstances. In some circumstances, you don’t want 3D printing, and we’ll let you know. You don’t want us. You’ll waste your time. You’ll waste your cash. In some circumstances, we will convey monumental worth. A really fascinating undertaking that we labored on, it was our materials, however what was fascinating was the event of it, which we additionally took half. It’s a soccer helmet, which is from the identical materials, however totally different consistency. So it may be softer in some locations and tougher in some locations in the identical print. soccer, like American soccer. Sorry to all European and American listeners. And it saves lives. It saves lives. It saves life high quality and so forth. And that is solely the start. So the way in which that we return to your query, the way in which that we go about it’s precedence and market measurement and the place we will actually assist. Proper. So not all our supplies are good for each trade. So we have to actually see the place we will make the distinction. The place can we transfer the needle? If we will’t assist, then we shouldn’t go there.
Mike: And that’s fascinating you speak about that. So, I imply, should you have a look at the totally different markets, do you’ve a special strategy from market to market when it comes to balancing constructing the model versus simply driving lead era?
Alexander: It’s a superb query. Usually talking, sure. In some markets, we focus much more on demand era. So we do need demand era, by the way in which, it’s not solely lead can also be following up. It’s the qualification course of. It’s figuring out their want. It’s ensuring that gross sales additionally attain on time. We usually take over the entire lead era and the continuation mainly till the alternatives is created. In some markets, it is not going to assist your lead era. Lead era is not going to be your finest driver, let’s put it like this. And model isn’t essentially publicity. It’s not essentially design or logos or shiny tasks or picture movies. Model can also be website positioning. website positioning, for instance, is a really sturdy instrument for each branding and demand era. So that you do have lots of overlaps the place you possibly can mix the 2. It actually is determined by what you concentrate on. Do you concentrate on quantity or do you concentrate on clutch, cash time, cash key phrases, let’s say. So that you’re focusing actually on the consideration stage. Individuals who already know what they’re speaking about. It nonetheless is massive volumes, however you aren’t speaking what’s 3D printing or why 3D printing is useful, however what in 3D printing is useful, how in 3D printing we will help. I see that as nearly an overlap between model and demand era. And nearly all of our effort goes there. If you’re not but conscious what 3D printing is, You’re very removed from enterprise, very far in years.
Mike: And I feel it’s fascinating the way in which you speak about model, you understand, not simply being form of constructing that massive status, however issues like website positioning, as a result of presumably it’s a little bit of a problem transferring from being a part of BASF, which is a huge firm to having to, you understand, stand as a model by yourself. Is that presenting challenges for you?
Alexander: Sure, after all. It’s presenting challenges on a degree that it’s only a totally different use case of an organization. The model BSF walks earlier than you. So whenever you say you’re BSF, your doorways are open and there’s a sure degree of expectation. You count on it to work. You count on it to be tremendous dependable. While you lose that model, it is advisable to show it. We’re in a fortunate place that we will show it. So the doorways are usually not opening that shortly. which is a bit bit early to say, proper? We didn’t have any time period. So no shopper stated, hey, you’re not BSF. You realize what? Let me take my enterprise some place else. That didn’t occur. We did count on some type of a backlash. It didn’t occur. We do have this custom. We do have this heritage. So we’re capable of make these claims of high quality, of reliability, of what we promise you is what you’re going to get. We is not going to overpromise. and we is not going to underneath ship. And that is one thing that we additionally have to validate as a result of the expectation now from the market is totally different, you understand, like our clients and customarily the market is taking a look at us. OK, these are new, however we’re not new. We come from the identical custom as BSF. We had been shaped by BSF. We developed with them. We used their expertise. They used our expertise. Our heritage, our legacy is nearly the identical as BSF. It’s the identical individuals. So after we consider BSF, it’s 160 years of excellence of this wonderful product. We take that with us. We don’t wish to rewrite historical past, and we don’t strive to try this. We do affiliate ourselves with BSF. We additionally do collaborate with BSF. They’re shut companions. They’re very a lot within the background. It’s a special scenario, as you talked about. Nonetheless, in the intervening time, there isn’t a injury triggered from it. Fairly pleased about it. That is our problem. That is our activity.
Mike: Yeah, and I feel, you understand, typically when you’ve a administration buyout, I imply, that’s an unbelievable vote of confidence within the firm by the managers, the individuals who actually ought to know the way forward for the corporate. So I feel typically that the administration buyout is a very optimistic approach to spin an organization off from a a lot bigger firm. As a result of it signifies that, you understand, not solely do individuals who perceive the market assume there’s a superb future, but in addition the individuals driving that enterprise ahead are the consultants already. I imply, it should show you how to doing it that method, moderately than possibly being acquired by an unrelated firm.
Alexander: It’s an enormous plus for us. Additionally, we didn’t wish to be acquired by any firm. The corporate was not on the shelf and right here by it, regardless of who you’re. We did need to be ok with ourselves and we wished to remain true to our imaginative and prescient. We didn’t wish to turn out to be a fabric provider or answer provider of a machine constructing model, for instance, which might restrict our market, would restrict our providing, and also you don’t want us for this. So it’s a vote of confidence. It’s an enormous threat, lots of sleepless nights for our CEO, quite a bit, and we recognize him for this. And it’s additionally quite a bit for us to show. I’ve to say that It’s not a paralyzing scenario. It’s not like we’ve to show the whole lot to everybody. We begin from zero. No, we proceed doing our factor. We proceed speaking our messages and delivering merchandise, delivering the whole lot on time, engaged on these purposes, bringing this worth. That is what we’re specializing in. It’s additionally a little bit of a reduction, you understand, you don’t have to rethink your self. You don’t have to reinvent the wheel. You don’t have to, you don’t have that identification disaster. You realize who you’re, you lose these 4 letters in entrance of your identify, however that’s it. You retain the identical individuals, you retain the identical processes, you retain the identical IPs, you retain the whole lot. It’s really a bit bit liberating as a result of BSF, as you stated, is a huge firm. They’ve very inflexible processes, very sturdy ones. They’re a chemical firm. So should you take, for instance, let’s evaluate the strategy of BSF with one other competitor, with a contest, let’s say, from China. And let’s take a fabric which is essentially the most primary within the 3D printing world, PLA. In some circumstances, it’s being handled as a chemical. So it’s important to stand with the regulation. It’s a must to adjust to lots of issues. Should you’re not a chemical firm, you don’t have to try this as a result of usually talking, PLA is not going to be used like a chemical. It’s a commodity. It’s a shopper product. Properly, it’s a shopper and may be additionally in industrial zone. It actually is determined by how the PLA is constructed. However you usually can do it quite a bit quicker. You may usually launch merchandise quite a bit quicker. You may innovate quite a bit quicker. That is additionally the place we’re focusing.
Mike: I imply, that’s fascinating. It sounds so optimistic for the model having, you understand, moved from being a part of this massive umbrella model to having to face alone. You appear very optimistic. I’m to maneuver to, you understand, maybe a number of the extra tactical stuff. When it comes to driving the lead, you talked about lead era in some markets. What works for you? What are the ways which might be type of your go-to ways that maintain driving these new leads and alternatives?
Alexander: There is no such thing as a substitute for website positioning. And you must all the time search for replacements for website positioning, however usually there isn’t a substitute. The person journey, the client journey, not the person, the client journey. I feel it’s confirmed in all of the researches, I don’t know, that it’s not linear. An individual doesn’t attain out to you at first. I don’t wish to converse with individuals once I’m researching. I don’t need people to hassle me. I’m studying provider web sites, I’m studying totally different articles on Google, I’m going to frequent AI instruments like ChatGTP and others, and I’m making my very own analysis, I’m making my very own shortlist. The extra data I’ll have there, the extra optimized it will likely be for various channels, the extra I’ll have publicity to your advantages. I can name it in a short time if this can be a advertising materials, you understand, a advertising mumbo jumbo. It’s a very simple type of, not bluff, nevertheless it’s a very simple subject to name, you understand, whenever you see advertising. So it must be sincere. It must be sincere and it is advisable to know what you’re speaking about. It’s good to use the correct terminology. It’s good to speak about the correct circumstances. It’s good to perceive what your customers are searching for. What sort of questions are they searching for? website positioning is unquestionably a really sturdy one.
An unpopular channel that works rather well, and I’m each sorry and never sorry, is named Calling. It’s wonderful. Persons are answering the cellphone quite a bit lower than up to now. I by no means reply, nevertheless it works. It really works in some circumstances. I imply, you’ve conversion charges, you’ve a funnel, after all, and should you do it in a data-driven method, it really works. In Europe, contemplating GDPR, it’s rather more sophisticated. Within the US, it’s quite a bit, quite a bit, quite a bit simpler, quite a bit. Your capability to realize knowledge is wonderful.
I wish to say that Google promoting or search engine promoting, let’s name it search engine promoting, is an excellent channel. It actually is determined by your product. For us in options, it really works rather well as a result of it is advisable to perceive extra why. But when I wish to purchase a spool or a bottle of photopolymer, I cannot convert right into a lead. It’s a product. I wish to purchase it on-line. Don’t name me and inform me, hey, you wish to purchase this? Sure, I wish to purchase this. Permit it to purchase it merely. So for promoting in engines like google, you want a sure infrastructure to make it work. I wish to say webinars, however they don’t actually work for enterprise. They’re wonderful instrument, actually wonderful instrument to create belief, to create this authority, to debate these revolutionary use circumstances, to convey circumstances from the US to Europe, to China and vice versa. And there’s a lot information. Now we have actually numerous information within the firm. And it’s a marketer’s dream on some degree. We’re working with so many chemists and physicists and so forth. And so they can speak about these subjects in such an enticing method. Then you definitely as a marketer, you’ve a special problem. It’s good to simplify it. It’s good to convey it right down to earth. It’s good to convey it right down to people who find themselves not consultants. That is generally our Not a problem, however that is one thing that we’re actively engaged on.
So the remainder, mainly, after website positioning, after chilly calling, occasions are a superb place as effectively, commerce reveals. It’s additionally for 3D printing, but in addition, you understand, it is advisable to go to the industries that you simply’re focusing on. Individuals is not going to come to you. They don’t care about you. It’s good to go there. It’s good to make a case, a related case for them. All the pieces else are parts. So you’ve your massive chunks and the whole lot else you’ve like a bit bit right here, a bit bit right here, a bit bit right here and a bit bit right here. And also you don’t look on essentially on leads. Leads is a lure. I can go now. I should buy leads very simply. These leads won’t ever convert. They won’t even know that I’ve them. If I wish to break the legislation, after all. It’s about alternatives. It’s about gross sales certified leads. It’s about any person who was verified for Buy intent. Buy intent is usually the sport that we’re searching for. Should you don’t have buy intent, we will focus on on a special degree. However to realize that buy intent, to search out, to search out to not achieve, however to search out that and likewise really to realize it in some circumstances, what works for us very effectively are these channels and the remainder are, as I stated, totally different parts.
Mike: I feel that’s fascinating the way in which you speak about how all these various things interrelate. I imply, how do you see it altering? I imply, do you see any main adjustments within the subsequent 5 years, both when it comes to, you understand, B2B advertising or significantly for you as you’re in your function as head of selling?
Alexander: Properly, yeah, there are a number of traits that are social and technological, that are crucial, I feel. Properly, it’s a cliche, proper? AI is an enormous deal for productiveness. I don’t assume it’s a superb end-use product. So you can not put textual content in AI after which it should emerge into this tremendous partaking video or textual content and the whole lot. And also you’re like, oh, nice. Enter, output, out. That doesn’t work. People are additionally in 5 years, in my view, will nonetheless have to be an enormous a part of the method. You will have to undertake website positioning, by the way in which, to AI. In any other case, I imply, Google will lose its share. It’ll nonetheless be there, however it will likely be, you understand, like, I don’t know should you evaluate radio within the thirties to radio at the moment, radio isn’t useless. Print isn’t useless, however the proportion modified. I don’t assume that Google shall be like print or like radio, nevertheless it’s positively one thing that we have to have a look at. If we’re speaking about productiveness and expertise, I feel distant working is a recreation changer. You’ve got individuals which might be working in nations which aren’t thought of to be excessive on expertise. In fact they’ve expertise. In fact they’ve tremendous skilled individuals. Their salaries are totally different. Their expectations are totally different. Their work ethics are totally different. Your capability to maneuver between nations and your capability to rent from native expertise in response to your wants, I discover that to be a recreation changer. My staff is distant. In my earlier firm, my staff was distant. In my earlier firm, I had roughly 15 individuals from seven totally different nations, all within the EU. We didn’t really feel it. We didn’t really feel these totally different mentalities or cultures or no matter. Everybody had a barely totally different flavour or strategy, however that was wonderful. It was actually good. I might like to return to that mannequin anytime. I feel these are the primary ones.
Mike: That’s fascinating, Alex, I’m, you understand, I really feel like I may ask you so many extra questions. And significantly the subject of distant working, I feel is one that just about justifies a complete podcast. However I’m very conscious of your your restricted time. So we’d prefer to ask individuals a few questions, the identical form of quickfire questions on the finish of the interview. So I’m , what’s the perfect recommendation that you simply’ve ever been given about advertising?
Alexander: It was not by a marketer, nevertheless it was by certainly one of my earlier bosses. He was a chief industrial. He stated it’s all the time what issues is the story. It’s all the time in regards to the story, not the numbers, not providing. It’s in regards to the story. It’s discovering the correct story for the correct viewers. That’s an excellent. recommendation that I obtained and adopted since you don’t want to inform the entire story to everybody. It’s good to spotlight very particular. You’ve got very quick time. To extra senior entrepreneurs, I might additionally say that develop your personal philosophy, develop your personal strategy and check it and check it in the whole lot. Even when your boss doesn’t allow you to check it formally, check it unofficially, attempt to perceive totally different components. Attempt to perceive how issues work, how individuals react to issues, to initiatives, to actions. What did you count on versus What’s the actuality and why did it occur? Even I might counsel to not have this big debriefing course of with displays and the whole lot. Simply assume with your self and attempt to implement it in different eventualities, in a special firm, in a special setting and be keen to pay to your errors and be keen to pay to your generally improper bets.
Don’t assume that in a contemporary setting, dropping your job is the worst factor that may occur to you. I feel dropping your integrity or dropping your grip over your profession, that’s a a lot scarier scenario. And I’m not saying be a maverick, however see how your strategy shapes by the group that you simply work in.
And to younger entrepreneurs, I might say, Don’t chase cash and titles. Should you’re promoted too early, that’s a pink flag. Should you go after cash, you can be caught in a brilliant snug place. After which, guess what? You’ll not be that younger anymore. And your ability set shall be, effectively, fairly restricted as a result of you can be working in a single, two corporations. And this isn’t nice. It’s good to alter locations. It’s good to alter approaches. It’s good to fail. It’s good to additionally not take advantage of that you could make financially. That point will come, however when it should come, you’ll make much more. You’ll, you can be in a a lot better place. You can be in a way more fascinating place. Should you’re searching for an thrilling advertising profession, take dangers and don’t chase cash.
Mike: That’s superior. What a good way to finish the interview. I’m simply , if any person’s listening and so they’d prefer to contact you or study extra, what’s one of the best ways to pay money for you?
Alexander: Properly, I’m pleased to attach with everybody who desires. Greatest method could be LinkedIn. I’m low on social media deliberately. So LinkedIn could be one of the best ways. I’m there, Alexander, Levitt, L-E-V-I-T. That’s me. Simply be at liberty to succeed in out, focus on, focus on concepts, focus on philosophies, focus on ways, methods, all the time pleased.
Mike: Alex, thanks a lot. You’ve been a captivating visitor. I actually recognize you, you understand, speaking to me and thanks for being on Advertising and marketing to B2B Know-how.
Alexander: Thanks a lot, Mike. I’m actually honoured to be in your present.
Mike: Thanks a lot for listening to Advertising and marketing B2B Tech. We hope you loved the episode. And should you did, please ensure you subscribe on iTunes or in your favorite podcast utility. Should you’d prefer to know extra, please go to our web site at napierb2b.com or contact me straight on LinkedIn.
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