MGID and Netpoint Media collaborate to monetize 25+ web sites with native adverts, increasing digital promoting attain in Germany.
MGID, a world promoting platform specializing in native promoting, right now introduced a partnership with Netpoint Media, a digital marketer based mostly in Germany. This collaboration, revealed in Berlin, goals to monetize roughly 25 web sites from Netpoint Media’s portfolio initially, with plans for steady enlargement.
In keeping with the announcement, the partnership focuses on each desktop-specific promoting areas and cellular stock. MGID will assist Netpoint Media with tailor-made promoting options to extend income. These companies embody executing straight offered campaigns, selling individually branded content material, offering information for content material and advert optimization, and inner recirculation for customized content material suggestions on respective web sites.
Netpoint Media GmbH’s portfolio contains native and nationwide information web sites, in addition to verticals with excessive attain and individually selectable goal teams. The partnership with MGID particularly encompasses publishers akin to Aachener-Zeitung.de, Faktastisch.de, LigaInsider.de, Mannheimer-Morgen.de, Jappy.com, and 50plus.de. Since 2023, Netpoint Media has been a part of Audienzz, the digital promoting service supplier of the NZZ media group, which markets greater than 360 premium web sites.
Swen Büttner, Managing Director Germany at MGID, expressed the corporate’s aim of constructing profitable and sustainable partnerships with publishers. He said that MGID goals not solely to generate income with high-quality native adverts but in addition to create extra choices for rising attain. Büttner emphasised the corporate’s pleasure about working with Netpoint Media, which opens up entry to established manufacturers, numerous topic areas, and goal group-relevant premium web sites for MGID’s prospects.
Sven Heller, Managing Director of Netpoint Media GmbH, defined that the partnership with MGID permits them to supply their publishers extra alternatives for optimum monetization of their pages and viewers retention. Heller highlighted that points such because the privacy-first strategy, AI-based know-how, and high-quality requirements of the promoting platform had been convincing elements that align properly with Netpoint Media’s philosophy and portfolio.
MGID, based in Ukraine with its headquarters in Santa Monica, California, operates globally with 18 department places of work. The corporate has skilled double-digit progress charges yearly for the previous 5 years, pushed by investments in know-how, staff, and strategic partnerships. MGID continues to develop its attain in North and South America, Europe, and Asia whereas sustaining a deal with sustainable worthwhile progress.
The promoting platform makes use of AI-based applied sciences with a privacy-first strategy to show high-quality, related adverts on its companion websites, reaching multiple billion customers month-to-month. MGID’s numerous promoting codecs, starting from native adverts to show adverts and video adverts, goal to create a steadiness between consumer expertise and promoting efficiency.
Netpoint Media, established for over 20 years within the digital market, contributes to a various media panorama by monetizing its broad writer portfolio. The corporate develops advertising and marketing options tailor-made to particular person writer wants based mostly on a high-performance know-how ecosystem. Netpoint Media gives advertisers numerous promoting choices and, by means of its subsidiary TripleDoubleU, supplies particular person communication options for businesses and direct prospects.
Below the OMS NEO brand, Netpoint Media has been bundling journalistically oriented content material choices since 2023, reaching over 25 million folks month-to-month.
Key info
- Partnership introduced on September 25, 2024
- Preliminary monetization of roughly 25 web sites from Netpoint Media’s portfolio
- Give attention to desktop-specific promoting areas and cellular stock
- MGID to supply tailor-made promoting options for income improve
- Netpoint Media’s portfolio contains native and nationwide information web sites and high-reach verticals
- Netpoint Media has been a part of Audienzz since 2023
- MGID has skilled double-digit progress charges yearly for the previous 5 years
- MGID reaches multiple billion customers month-to-month
- Netpoint Media reaches over 25 million folks month-to-month by means of its advertising and marketing companions
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