Runway AI launches an API to expand access to its most powerful video generation model

Generative synthetic intelligence startup Runway AI Inc. mentioned right this moment that it’s making its most superior video era mannequin out there to firms by way of an software programming interface in early entry now.

With the transfer, organizations will be capable to combine Runway’s Gen-3 Alpha Turbo mannequin immediately into their very own purposes, platforms and companies, making it simpler for his or her builders and different workers to create new video content material with the instruments they use for on a regular basis work.

New York-based Runway mentioned the new API mainly makes its video creation mannequin extra accessible, in order that promoting groups can create advertising and marketing movies on the fly inside their current workflows.

The API isn’t out there to everybody but, however firms can signal as much as the waitlist to achieve entry. The corporate mentioned in a blog post it needs to acquire suggestions from early adopters of the API earlier than rolling it out to everybody within the coming weeks.

The generative AI startup is likely one of the main gamers in video creation, having been based in 2018 and launched a sequence of more and more highly effective AI fashions designed for that function. Its foundational fashions power a series of tools that should simplify the method of making movies, providing capabilities comparable to real-time video modifying, automated rotoscoping and motion-tracking.

These instruments, that are aimed toward each professionals and hobbyists, are mentioned to dramatically scale back the effort and time required to generate high-quality movies. As an illustration, its automated rotoscoping device permits customers to shortly separate foreground components from the background, a job that has historically required tons of effort and information of refined modifying software program.

In the meantime, its movement monitoring device makes it simpler to trace and apply the consequences of shifting objects or folks in movies. Customers can carry out each duties just by telling it what to do with text-based prompts.

API entry and pricing

Runway announced its Gen-3 Alpha Turbo mannequin again in June, saying on the time that it was essentially the most superior mannequin it has launched thus far. It permits customers to generate higher-fidelity movies than its earlier fashions might do, with higher depiction of movement.

The brand new API can be supplied by way of two totally different subscription plans, one for people and small groups, and one other for enterprises. Relying on which plan prospects select, they’ll achieve entry to endpoints that permit them to combine the newest mannequin with numerous instruments they’re already utilizing, so customers can provoke video era duties with out having to disrupt their workflows.

Runway mentioned it should cost one cent per credit score to entry the API, with 5 credit required to create a one-second video. Utilizing the Gen-3 Alpha Turbo mannequin, it’s potential to create movies of as much as 10 seconds at most, a job that may price 50 cents.

With the launch of the API, Runway is making the Gen-3 Alpha Turbo mannequin extra accessible, hoping that results in wider adoption. Beforehand, the one solution to entry it was via the Runway platform.

In keeping with the corporate, the advertising and marketing agency Omnicom Group Inc. is already experimenting with the API, although it didn’t say what sorts of movies it’s producing with it.

The debut of the API strikes Runway additional forward of its rivals within the generative AI video business. Rivals comparable to OpenAI and Google DeepMind have but to launch their various video era fashions.

The corporate has been within the information loads these days. Days earlier, Runway announced a new capability inside its platform referred to as “Video to Video,” which represents one other means customers can introduce extra exact motion and expressiveness into their generated movies. They merely add an current video that they wish to replicate, immediate their desired aesthetic course, and the mannequin will do the remaining.

In July, it was revealed that Runway was holding talks with potential buyers about the potential of elevating an additional $450 million in funding at a valuation of $4 billion, with plans to make use of the capital to speed up the event of its fashions and increase its developer, gross sales and go-to-market groups.

That month, the corporate additionally discovered itself on the middle of some controversy when a leaked doc emerged displaying that it had scraped content from “1000’s of movies from standard YouTube creators and types, in addition to pirated movies,” so as to practice its video era fashions.

Picture: SiliconANGLE/Microsoft Designer