E mail advertising is consistently evolving, so it may be troublesome to know the place to take a position your time and vitality from yr to yr. It’s additional difficult in turbulent occasions like these, when the financial atmosphere, client behaviors, and enterprise targets are shifting quickly.
That can assist you prioritize your electronic mail advertising efforts this yr, we surveyed Oracle Advertising Consulting’s greater than 500 digital advertising specialists, asking them to price the present adoption of a variety of electronic mail advertising applied sciences and techniques, in addition to their predicted influence throughout 2023. We then mapped the outcomes into adoption-impact quadrants.
On this submit, we’re trying on the Confirmed Necessities, that are within the excessive adoption–excessive influence quadrant. The applied sciences and techniques on this quadrant are mature, however are nonetheless bettering and delivering large outcomes.
Our Confirmed Necessities stand in stark distinction to our Unproven Opportunities, which nonetheless have important dangers related to them and advantages that haven’t absolutely materialized. Our Confirmed Necessities even have a danger profile that’s the inverse of our Competitive Differentiators—that’s, the place our Aggressive Differentiators provide a aggressive benefit to early adopters, our Confirmed Necessities put late adopters at a aggressive drawback.
Of the 26 developments we surveyed our digital advertising consultants about, 14 of them have been rated as being within the excessive adoption–excessive influence quadrant for 2023. Let’s discuss every of them in flip.
>> Read the entire post on Oracle’s Modern Marketing Blog
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