With 1 billion energetic customers throughout 154 international locations, TikTok has change into a strong enterprise advertising and marketing software. Most companies are leveraging it to advertise their services. In case you are a kind of few companies that don’t use TikTok pondering it’s geared solely towards younger audiences, it’s time to debunk the parable.
In accordance with recent statistics, round 21% of TikTok customers within the US are above 30, 20% are above 40, and 11% are above 50. As well as, 40% of customers belong to Gen Z.
Briefly, TikTok will help you have interaction an enormous vary of audiences, thereby boosting model consciousness and probabilities of conversions.
Nonetheless, TikTok customers eat 167 million movies inside a minute. This makes it difficult for companies to ideate new TikTok content material concepts constantly.
On this submit, we’ll share 10 TikTok content material concepts to assist companies drive excessive engagement and thrive on this platform.
10 Prime TikTok Content material Concepts for Your Enterprise
1. Trip on the Newest Developments
TikTok trends are ever-evolving. Each week or a number of months, new traits, together with challenges, songs, and hashtags, emerge within the TikTok ecosystem.
What does that imply for what you are promoting?
Incorporating these traits into the advertising and marketing technique will help you keep forward of the rivals.
See how @Duolingo, a language-learning platform supplier, leverages trending songs to spice up engagement.
Right here, Duolingo built-in British-Albanian singer Dua Lipa’s trending music into its TikTok video.
This tactic of driving the most recent pattern wave has made Duolingo a viral sensation on TikTok in a single day. The academic software supplier has 121.8M likes and 6M followers and earns hundreds of thousands of views on virtually each TikTok video.
Comply with the footsteps of Duolingo to take your model engagement to the following degree. Analysis well-liked movies, songs, and hashtags by scrolling the search bar or exploring the “For You” web page.
As well as, uncover trending songs by shopping TikTok’s music library to get began.
2. Share Product Tutorials
Product tutorial movies will help handle the ache factors of present and potential clients. Alternatively, they permit the target market to know the product’s utility and advantages.
What’s extra? Together with product-specific hacks could make the tutorials extra fascinating.
Discover how @benefitcosmetics, a beauty model, leverage this simple TikTok content material era method.
The model retains on sharing make-up tutorials to spice up its viewers engagement quotient. They mix the tutorials with trending hashtags and music to amplify their effectiveness. No surprise, the model has gained large reputation on TikTok with 7.1M likes and 425.5K followers.
3. Run a Branded Hashtag Problem
Take your social advertising and marketing a notch greater by producing artistic branded hashtag challenges. By branded hashtag, we imply a customized hashtag distinctive to your model.
It could possibly be something.
Let’s say an ice cream model asks customers to eat 5 popsicles of their alternative and share a video on TikTok with the hashtag #FivePopsicleMonster. Such enjoyable challenges with fascinating hashtags can encourage customers to purchase your merchandise and enhance social media engagement.
Discover how @Crocs, a famend American footwear model, pulled off a branded hashtag problem. The model created a novel hashtag known as #ThousandDollarCrocs, which dared customers to submit how they might customise the footwear.
This branded hashtag problem garnered 3.1B views, whereas Croc’s official TikTok channel reached 5.8M likes and 885.9K followers.
4. Host a Livestream
Livestream means broadcasting or publishing video content material in actual time. Internet hosting stay streams on TikTok will help your model…
- Create an interactive atmosphere and have conversations with the target market.
- Learn feedback and reply to the viewers in actual time.
- Get and implement viewers suggestions to offer higher companies, thereby enhancing model credibility.
What’s extra?
Studies state that 82% of shoppers choose watching stay movies of a model over different social content material codecs. One other research from Ipsos depicts that TikTok Stay engages extra audiences than different social platforms. So, capitalize on stay streaming to strengthen your TikTok advertising and marketing technique.
Stay streams will be leveraged by manufacturers to share a variety of necessary info, together with brand-related information, services or products launches, reductions, and new presents. They’ll additionally present a platform to dive into product specifics, together with options, advantages, and buyer critiques.
Try how @novelship, a sneaker and attire model, makes use of this characteristic.
The Novelship workforce makes bulletins of stay streams earlier than the occasion for optimum engagement. This TikTok content material thought technique has helped them earn 44.2K followers and 100.1K likes.
How Do You Go Stay on TikTok?
Faucet the plus signal (+) on the backside of TikTok’s house display screen and swipe to the “LIVE” choice. Add a related title and picture and hit “GO LIVE.”
5. Share Business-Particular Details
A research reveals that 61% of shoppers belief companies for industry-related insights. So, no matter your area of interest, sharing genuine, industry-specific insights on TikTok will help your model set up itself as a thought chief.
Use your TikTok deal with to teach your viewers concerning the newest traits in your {industry}. As well as, debunk the myths which might be going round concerning your area. All these steps will help the viewers study information and maintain coming extra for genuine info.
To maintain issues contemporary and new, you possibly can at all times create compelling TikTok videos explaining the information in a enjoyable method.
Observe how main digital writer @washingtonpost makes use of this tactic to share informative content material.
They create brief informative movies with a humorous take to interact the viewers. No surprise they’ve 1.5M followers and 72M likes on TikTok.
6. Encash Behind-The-Scenes
Give your viewers a sneak peek into your workforce’s effort. Report the arduous work that goes into the manufacturing or spotlight weekly conferences. This will enable the viewers to see your model values and tradition, strengthening your relationships.
Try how @netflix, the most well-liked video streaming service supplier, implements this tactic.
They share random behind-the-scene movies of actors to advertise new releases. This TikTok advertising and marketing technique has helped Netflix earn over 33.3M followers and 708.3M likes.
Depend on SocialPilot’s TikTok scheduler to type your posting calendar. When you full modifying behind-the-scenes movies, schedule them utilizing this state-of-the-art software.
One of the best half about it’s its flexibility. Companies can drag and drop the posts to reschedule the posts on one other time slot.
7. Set up Q&A Classes
Q&A classes enable the target market to work together with, hearken to, and perceive a model’s perspective. For example, the viewers might want you to share…
- What impressed you to start out the model?
- How does your product manufacturing happen?
- The place did you’re taking the staff for trip?
- What are your long-term objectives?
Whereas they will discover solutions to a few of these questions on the web site, answering them throughout Q&A classes will help you construct a private reference to the shoppers. The important thing profit of those actual time classes is attending to know your model’s notion and gauging the viewers’s curiosity in your merchandise.
Ask an issue skilled or senior member of your workforce to go stay for these classes. This may scale back the probabilities of shedding management of the conversations and assist analyze viewers sentiments towards the manufacturers with out hassles.
Right here’s how the main sports activities channel @skysports implements this tactic.
Sky Sports activities conducts Q&A classes with sportspeople at frequent intervals. They ask the followers to share their questions and have enjoyable.
Listed below are a number of elements the channel takes care of whereas operating Q&A classes.
- Good web connection
- Excessive-resolution cameras and microphones
- A snug place or infrastructure with good lighting for hosts
This TikTok content material thought has led to Sky Sports activities with 2.3M followers and 50.4M likes on the platform.
8. Associate With Related Area of interest Influencers
Influencer advertising and marketing includes the collaboration of manufacturers with well-liked content material creators to extend model consciousness. Leverage this TikTok advertising and marketing technique to interact and convert your target market into clients.
Hook up with area of interest influencers with a robust fan following on TikTok to advertise your product and companies.
Finding the right influencers is significant to develop genuine buyer relationships and boosting retention in the long run. Try TikTok Creator Marketplace (TCM), a free-of-cost platform that provides manufacturers entry to an enormous base of TikTok creators. Choose your area of interest and get began with the seek for one of the best creator.
Observe how @wanna_kicks, a fashion-tech augmented actuality app makes essentially the most of this tactic.
The model not too long ago found niche-specific influencer @paytonking (5.4M followers) by way of TCM. They collaborated with the proficient creator to advertise its AR software for the sneakers.
9. Run Giveaways and Contests
Social giveaways and contests enable manufacturers to problem the target market to take part and win prizes for his or her efficiency. For example, a model can ask its viewers to share a artistic caption for its product. They might give prizes for partaking TikTok content material concepts.
This tactic will help manufacturers…
- Improve follower depend: Ask the viewers to love or observe the TikTok account for participation.
- Convert leads: Request the viewers to enroll by a type on the web site with their title, e-mail handle, and different essential info.
- Enhance model loyalty: Provide thrilling prizes and financial advantages. This may maintain your target market keep tuned to your account.
Discover how @footlockersingapore, a worldwide athletic footwear retailer, ran a giveaway contest.
The corporate requested the viewers to love and touch upon the video to get an opportunity to win new pair of sneakers.
10. Publish Person-Generated Content material
Because the title implies, “user-generated content material” (UGC) is one thing that your target market creates. Leveraging UGC for product promotion will help you determine an genuine model picture.
The explanation?
It encourages word-of-mouth advertising and marketing and boosts trustworthiness among the many goal market. In reality, Forbes affirms that UGC has a pivotal function in enhancing a model’s credibility.
A ton of main manufacturers on TikTok encourage customers to create UGC content material. They repurpose the content material to create compelling adverts, movies, and extra.
Right here’s a wonderful instance.
Observe how the main cell model @samsung inspired customers to create movies utilizing the Galaxy A collection telephone.
They requested customers to make use of the hashtag #DanceAwesome and seize and share a dancing video. This marketing campaign generated over 21.7B views and 5M+ UGC movies.
Conclusion
TikTok is a superb platform for companies to attach with their viewers and create partaking content material. Companies can leverage the platform to extend model consciousness and drive conversions.
Utilizing these 10 TikTok content material concepts mentioned on this article, companies can create compelling content material that resonates with their target market and develop their enterprise. The secret’s experimenting with various kinds of content material, constantly offering worth to viewers, and growing engagement.
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