Google and Bing “exception lists”
In 2011, Google and Bing revealed at SMX West that they’ve “exception lists” for web sites which may get hit by some algorithm indicators.
Neither search engine recommended that these lists have been used to spice up websites of their search outcomes or exempt them from any general algorithm adjustments.
Nonetheless, some websites is perhaps excluded from the affect of explicit rating indicators on Google, in response to its spam chief, Matt Cutts.
Google adopted up with an extended assertion that learn, partly:
- “Like different search engines like google and yahoo (together with Microsoft’s Bing), we additionally use exception lists when particular algorithms inadvertently affect web sites, and after we imagine an exception listing will considerably enhance search high quality. We don’t preserve a grasp listing defending sure websites from all adjustments to our algorithms.”
Learn all about it in Google & Bing Have Whitelists – “Exception Lists” – For Some Algorithm Signals and dig deeper in Transcript: Google & Bing On Whitelists & Exception Lists.
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Google Sees Deeper App Content As Key To Mobile Usage
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New: Google Lets You Block Any Site From Search Results
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Google Tests “Check-in Offers” At SXSW
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Foursquare Upgrades Its Business Tools With New Specials, Better Analytics
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Whrrl Upgrades Personalization Engine To Fuel Discovery
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From Search Advertising Expo (SMX)
Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.
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