As content material entrepreneurs, we’re all the time on the hunt for attention-grabbing knowledge to seize reader consideration and help our claims. It’s a phenomenal factor when our employer is the information supply. When you work at a SaaS firm, you would possibly hit the content material jackpot by turning buyer utilization knowledge into an annual report that pulls media protection and leads, for instance, Zuora’s Subscription Economy Index or Advertising Insider Group’s blog post frequency research.
However what if your organization can’t be a supply, for no matter motive? “That’s straightforward,” you say, “The web is chock stuffed with statistics.”
Perhaps you had been by no means burned by utilizing the primary quantity you discovered, solely to find it’s from a weblog publish that factors to an article printed three years in the past, which in flip hyperlinks to a white paper from 2012, which referenced the unique statistic in a 1998 college examine. (That is precisely what occurred within the notorious “humans have less attention span than a goldfish” debacle of 2015.)
This follow is simply unsuitable. The journalistic protocol is to quote an unique, authoritative supply that’s clear about its methodology (like the outline on web page 41 in CMI’s annual B2C Content Marketing Report.) It’s additionally smart to make use of solely knowledge your business considers contemporary. As an illustration, given the adjustments in digital media consumption prior to now three years, knowledge collected earlier than 2020 is irrelevant at this level.
Right here then, is an inventory of 9 respected sources to seek out knowledge backed by skilled and rigorous methodologies. A few of organizations present info at no cost however do examine their quotation insurance policies.
- Administration consulting companies
As early because the late nineteenth century, these companies helped companies resolve advanced issues and enhance efficiency. Many of those international companies specialise in sure industries or processes, whereas others will deal with any sort of enterprise problem. As a part of their work, administration consulting companies conduct analysis to assist executives perceive enterprise tendencies.
Examples:
Supply: McKinsey
- Expertise consulting companies
These companies give attention to expertise, serving to suppliers and customers perceive it and what it means for business and society. When you’re content marketing strategy includes writing about knowledge, software program, {hardware}, cloud computing, or synthetic intelligence, you’re certain to seek out well timed and complete analysis from expertise consulting companies.
Examples:
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Supply: Accenture
- Market analysis and evaluation corporations
Market analysis companies are available all shapes and sizes. Some give attention to particular industries or applied sciences, whereas others attempt to cowl all of them. As a result of nature of their enterprise, market analysis corporations have a repute for producing correct, dependable knowledge. Their enterprise mannequin is predicated on promoting knowledge and insights, they usually may supply advisory providers to assist executives perceive what the information means. You’ll discover these companies quoted usually within the press.
Examples:
Supply: Aberdeen
- Client analysis and evaluation corporations
These companies examine the attitudes, behaviors, preferences, and opinions of particular person customers. Client analysis corporations generate profits by promoting knowledge and recommendation to corporations that market items and providers, comparable to clothes, electronics, and family items, to customers. Client-centered corporations spend money on trusted analysis to assist them perceive and interact buyers.
Examples:
- Premium enterprise media
Public relations professionals search protection in enterprise magazines which have long-standing reputations as authoritative information sources executives flip to. Essentially the most prestigious names can be found solely by paid subscription and have expanded in recent times to supply customized analysis, content material creation providers, and native promoting sponsorships for manufacturers who need to get in entrance of enterprise leaders.
Examples:
- Authorities businesses
In any main county, state, nation, and continent, authorities employees examine all method of considerations and sometimes are required to launch the findings publicly. You’ll find knowledge on something from pure sources to visitors patterns to industrial growth. It’s arduous to choose even a couple of examples from such a protracted company record, so try this handy site from The Journalist’s Resource. Although it was printed in 2014, it’s nonetheless an amazing start line for presidency analysis knowledge within the US.
- Commerce associations and requirements our bodies
Each business has no less than one commerce affiliation to help its members and advance the career. They bring about giant communities of pros collectively to share data, replace certifications, and develop requirements of follow, amongst different actions. Associations are reliant on membership charges and sustaining credibility within the business, in order that they observe rigorous knowledge assortment protocols to make sure accuracy. Plus, they’ll usually entry proprietary knowledge that makes their analysis extra engaging as a supply.
Examples
- American Association of Advertising Agencies (4As)
- Institute of Electrical and Electronics Engineers (IEEE)
- Educational journals and college presses
Academic establishments is likely to be the OG of analysis, trusted by college students and journalists alike. They’re traditionally acknowledged as credible sources on account of their rigorous peer-review course of and scholarly requirements. Skilled editors implement requirements in order that printed analysis is dependable, correct, and helps to advance data within the area. You’ll find an inventory of academic journals at Jstor.org.
Examples
- Non-profit associations and charities
These establishments rely upon correct knowledge to help their work and exhibit their influence to stakeholders. A lot of them accomplice with tutorial establishments, authorities businesses, and different analysis organizations to make sure meticulous knowledge assortment and evaluation and goal reporting. Additionally, most non-profits and charities are regularly audited by exterior watchdogs to make sure integrity and transparency.
Examples
The following time you’re searching for an eye-popping statistic that can get your readers speaking or will show your level, begin with one among these trusted organizations. Don’t neglect to observe their quotation insurance policies and provides credit score the place credit score is due.
The publish 9 Places to Source Authoritative Stats for Your Content Marketing appeared first on Marketing Insider Group.
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