Six Reasons to Partner with Unilog

As a small to midmarket distributor, it may be tedious and even overwhelming to search out the best eCommerce resolution to suit your enterprise wants. It’s comprehensible. You’re not a digital commerce knowledgeable; you’re a B2B skilled whose specialty is the merchandise you promote for the industries you serve. It’s like saying I ought to know how you can repair the engine in my automobile simply because I exploit it to drive from one place to a different. Whilst you can’t be an knowledgeable at every part, together with eCommerce, you must have a primary understanding of what it could possibly do for you and the way it works. That method, once you evaluate the completely different eCommerce options on the market, you’ll have a neater time selecting the very best product for you.

At Unilog, we all know most distributors are usually not proficient in pc programming, nor ought to they be. That’s the great thing about our platform; it’s designed for B2B corporations to be managed by B2B corporations – not particular programmers or third-party tech corporations. It consists of user-friendly instruments for companies to handle all their web site content material, whereas nonetheless offering the superior options and performance wanted to run a profitable on-line gross sales channel. Our eCommerce resolution has the best stability of usability and performance, making it a preferred selection amongst distributors.

Questioning if our eCommerce platform has what you want for your corporation? I’m assured it does, and listed below are six key the reason why Unilog is the best accomplice for you:

Purpose #1 – We allow you to simply change content material in your web site

Stale content material, a scarcity of photographs, and outdated data do little to draw and interact web site guests. And but companies proceed to supply lower than stellar web site content material due to the effort and complexity concerned in making adjustments to their pages. We’ve solved this drawback by integrating a user-friendly content material administration system (CMS) device into our eCommerce platform. It contains a easy consumer interface with drag-and-drop options that allows your workers to deploy and handle new web site content material with out having to make use of HTML coding.

Our CMS device allows you to management all of the content material that shows in your web site, together with touchdown pages, banner advertisements, occasions, on-line types, weblog content material, photographs, and extra. Any adjustments or additions you make are displayed in actual time, so you possibly can tweak and manipulate the content material till you might be able to make it stay.

Purpose #2 – We provide higher integration to your ERP

It’s an absolute necessity to attach your ERP system along with your eCommerce web site. With out that tight integration, your web site can’t entry essential data out of your ERP reminiscent of buyer information, historic transactions, or the most recent product pricing and availability. We’ve accomplished lots of of profitable eCommerce integrations with a bunch of common ERPs, in addition to different essential enterprise functions together with buyer relationship administration (CRM) techniques, cost gateways, delivery carriers, and extra. And, for those who’re utilizing a legacy ERP system or constructed a customized ERP, we developed a middleware resolution referred to as CP Dealer that sends real-time information throughout your techniques with out having to put money into a brand new ERP.

We additionally make the most of a variety of APIs (utility programming interfaces) to attach all these techniques in order that updates are displayed instantaneous throughout your functions and gross sales channels. I just lately mentioned how ERP integration and APIs play an essential position in a companies’ synchronicity in a weblog put up titled, A Successful B2B eCommerce Site Needs ERP Integration. It’s a superb learn so I counsel you test it out.

Purpose #3 – We provide you with extra B2B performance

A normal eCommerce web site received’t minimize it in your prospects. B2B buyers have different needs than consumer customers – from on-line RFQs, fast order pads and a self-service account portal to bill cost choices and multi-level approval workflows. Out of the field, our platform comes with all these commerce capabilities and extra. Plus, we provide modules you possibly can add to your web site reminiscent of punchout catalogs, superior web site analytics, and a cellular app that mirrors your web site expertise.

Together with all of the B2B-specific internet instruments they want, consumers additionally desire a digital expertise that mimics a B2C web site. Handy options like superior onsite search, filter and type instruments, saved carts, and one-click reorders make on-line shopping and product ordering simple and environment friendly by means of your web site.

Purpose #4 – We offer product information providers

Product content material can set a enterprise aside from the competitors. While you present strong content material like product descriptions, options and attributes, a number of product photographs, spec sheets, and manuals, your web site will get seen by serps and B2B consumers. Nice content material higher informs consumers and builds their belief in your merchandise and your organization.

Enriched content can also be what units Unilog aside from our competitors. We’re the one eCommerce suppliers to supply in-house data enrichment services. We’re consultants at capturing the most recent product data and remodeling it into wealthy content material that draws consumers and converts searches to gross sales. Whether or not you want higher product information, a brand new taxonomy construction, or wish to enhance the dimensions of your on-line product catalog, we may help.

Purpose #5 – We embody a built-in PIM which allows omnichannel promoting

A PIM (product data administration) just isn’t a nice-to-have device, it’s completely very important to working a profitable digital department. Why? As a result of the PIM powers your web site (or websites) and cellular commerce app, and gives all of the product content material you show in your digital channels. It acts as a central repository for all of your information, so everytime you make an replace in your PIM, it feeds the knowledge to your different channels in actual time.

A PIM serves many functions:

• Establishes and homes product information and content material to offer a single supply of reality
• Regularly enriches and governs product information to maintain it clear, uniform, and updated
• Shares dependable information along with your enterprise techniques, channel companions, and {the marketplace}
• Saves time and sources with its automated processes, validations, and conversions
• Gives a constant, omnichannel consumer expertise

However don’t confuse a PIM with an ERP system. A PIM does a lot greater than feed information to your eCommerce web site; it integrates all of the channels of your corporation to ship constant, high quality product experiences at an enterprise degree.

We embody a devoted PIM device with our eCommerce platform to make sure your web site and your corporation run easily. To study extra a few PIM – and the way it differs out of your ERP – try this quick video I recorded on the subject: What is a PIM & Why Should Distributors and Wholesalers Care?

Purpose #6 – Our all-in-one resolution is reasonably priced

The Unilog eCommerce platform has all of the performance and efficiency as lots of the big-name eCommerce suppliers on the market, however with out the hefty price ticket. Our Software program as a Service (SaaS) providing is hosted within the Google Cloud, which suggests you don’t have any clunky on-premise gear to handle. What you do get is the reassurance of high-speed computing and the reliability of a powerful reference to little to no downtime.

With a decrease price to keep up, higher safety, improved availability/redundancy, and SaaS-based pricing, our eCommerce resolution provides you unimaginable bang in your buck.

Companion with us at present

I consider Unilog because the decathlete of monitor and area. We’re an all-around nice competitor with a profitable mixture of know-how, usability, and efficiency. In actual fact, we earned excessive accolades within the just-released 2021 Paradigm B2B Mix that evaluated digital commerce options for midmarket B2B corporations. Eleven corporations had been evaluated and awarded gold, bronze, and silver medal distinctions based mostly on their scores in 10 standards classes. For the third yr in a row, Unilog earned probably the most gold medals of their analysis; this yr we received gold within the following classes:

• Capability to Execute
• Buyer Service & Help
• Whole Value of Possession
• Content material & Knowledge Administration
• Gross sales & Channel Enablement

We additionally silvered in three classes: Imaginative and prescient & Technique, Integrations, Operations and Infrastructure, and Transaction Administration. We’re honored that our platform continues to be acknowledged as a frontrunner in serving midmarket B2B corporations.

I’ve given you six the reason why you must work with us, now see for your self how we may help your corporation develop gross sales, scale back prices, and supply an incredible buyer expertise. Contact us to schedule a complimentary demo of our award-winning eCommerce resolution. Our digital commerce consultants can even be pleased to reply your implementation questions and stroll you thru all our software program and providers.