This week, HubSpot launched ChatSpot, a brand new AI device that makes it simple for HubSpot prospects to make use of pure language prompts to entry their advertising, gross sales, and buyer assist knowledge within the HubSpot CRM.
As a HubSpot buyer, I really like this use of AI.
With ChatSpot, firm knowledge turns into helpful utilizing pure prompts. For instance, I might ask: “How many individuals did I add to my electronic mail subscriber record in 2022” Or: “What are my high performing weblog posts” Or: “What search engine key phrases do I rank extremely for”.
Try the ChatSpot demo by HubSpot CTO Dharmesh Shah
An unbelievable quantity of knowledge resides in HubSpot. Each web site interplay, electronic mail signup, weblog subscription, and rather more is logged. In some ways it’s overwhelming. Whereas it has at all times been doable to entry this sort of knowledge in HubSpot, ChatSpot makes it approach simpler, particularly for folks like me who aren’t HubSpot energy customers.
As I’ve mentioned over the previous a number of weeks in my series of posts on AI, I like to consider Synthetic Intelligence as merely math utilized to knowledge. Many of the buzz previously a number of months has been about math utilized to knowledge on the general public Net, with ChatGPT as probably the most talked about service.
Way more fascinating to me is making use of math to proprietary datasets. For instance, I used ChatGPT to create the headline for this weblog publish by dropping the textual content of the publish into the AI engine.
Making use of pure language prompts to proprietary knowledge is precisely what ChatSpot is constructed to do. It could actually additionally mix proprietary knowledge from an organization with public knowledge to construct studies on issues like web optimization efficiency.
I’m presently on the waitlist to strive ChatSpot. A use case I wish to strive: Utilizing ChatSpot to question my very own 1,000+ weblog posts written over 18 years. I’ve excessive hopes ChatSpot will assist me to unlock a content material goldmine of my very own writing.
Disclosure: I’m on the HubSpot advisory board.
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