Google’s “Tag Protection” function now means that you can see which tags are firing in your web site and which of them are usually not. You may entry this abstract from the Google tag sections of each Google Advertisements and Google Analytics, and thru Google Tag Supervisor.

What Tag Protection is. Tag Protection is a function inside Google Tag Supervisor that means that you can see a abstract of which tags are firing and which of them are usually not. This function is particularly helpful when you’re working with a posh web site that has a number of tags or when you’ve just lately made modifications to your web site’s tags and need to make sure that every part is working accurately.

The Tag Protection abstract shows the next data:

  1. Complete variety of tags on the web site
  2. Variety of tags which are at present firing
  3. Variety of tags that aren’t firing
  4. Variety of tags that haven’t any knowledge
  5. Variety of pages with no tags

Learn how to Use Tag Protection. To entry the Tag Protection function in GTM, observe these steps:

  1. Sign up to your GTM account.
  2. Choose the container you need to view.
  3. Click on “Tags” from the left-hand navigation menu.
  4. Click on “Tag Protection” from the sub-menu.

When you’ve accessed the Tag Protection abstract, you can begin utilizing it to research your tags. Listed below are a couple of methods you need to use this function:

  1. Establish which tags are usually not firing: The Tag Protection abstract will present you which of them tags are usually not firing. For those who discover {that a} tag isn’t firing, you may troubleshoot the problem to be sure that the tag is configured accurately.
  2. Analyze the info: The abstract may also present you which of them pages have tags and which of them don’t. You need to use this data to determine pages that will want further monitoring or to optimize your tags for sure pages.
  3. Optimize your tags: For those who discover that sure tags are usually not firing in your web site, you need to use this data to optimize your tags. This may increasingly contain tweaking the tag configuration or including further triggers to make sure that the tag is firing accurately.

Dig deeper. Learn the total article on Google’s Tag Manager Help documentation.

Why we care. The Tag Protection function in Google Tag Supervisor is an important software for advertisers who desires to make sure that their tags are firing accurately on their web site. By utilizing this function, you may determine points along with your tags and optimize your monitoring to make sure that you’re getting the info you want.


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In regards to the writer

Nicole Farley

Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.


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