7 March Newsletter Ideas (That Will Inspire Your Spring Campaigns)

March looks like a blessed reduction after these lengthy, chilly winter months.

Not simply because the climate’s lastly heating up, however as a result of customers are lastly spending cash once more.

In March 2022, US retail gross sales reached almost $588 billion. That’s $6 billion greater than customers spent in February, and practically $10 billion greater than January’s determine.

As prospects begin to loosen the purse strings, manufacturers have a implausible alternative to finish Q1 with a bang.

But it surely received’t occur by likelihood. Should you’re going to smash your gross sales and income targets, you have to give your viewers a compelling cause to purchase—and meaning getting your messaging spot-on.

That can assist you out, I scoured Drip’s cavernous ecommerce advertising swipe file to spherical up seven of my favourite March e-newsletter concepts.

Right here’s what I discovered…

1. ban.do: Launch a Spring Sale

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…and it just about drops off a cliff in mid-April.

No ecommerce model desires to be left with a warehouse-full of unsold spring merch. So it is smart to launch a flash sale in March, like attire and equipment model ban.do does right here:

Learn the email copy and also you’ll discover ban.do was providing as much as a 50 p.c discount on new garments and equipment.

That’s a implausible solution to increase gross sales of your spring product line earlier than it’s time to change focus to summer season.

Talking of which…

2. Monki: Begin Selling Summer time Trend

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Apparently, it then tails off considerably in April, earlier than peaking in Could and June.

To me, this means that probably the most fashion-forward customers are getting a headstart on their summer season purchases in March, whereas the remainder of us depart it till the final minute to spruce up our warm-weather wardrobes.

So March is positively the appropriate time so as to add some summer-themed messaging (and merchandise) to your email marketing campaigns.

Which brings me neatly to my subsequent March e-newsletter instance, from ladies’s vogue model Monki. As is commonly the case, all of it begins with an engaging subject line:

I notably like the usage of emoji right here. They’re not at all times acceptable, however used intelligently — and on the proper time — they seize consideration in a crowded inbox.

Having received the clicking, Monki follows up with some usually bright-and-breezy e mail copywriting, a distinguished name to motion, and a quick choice of related merchandise:

In brief, there’s a lot right here to steer Monki’s viewers to click on via and browse these summer season vogue staples.

3. Warby Parker: Reference Daylight Financial savings Time

4. Rockets of Superior: Drive Gross sales With St Patrick’s Day Messaging

Extra People are celebrating the vacation than ever earlier than, based on the National Retail Federation (NRF), with 61 p.c planning to become involved in 2023—up from 54 p.c in 2022 and simply 48 p.c in 2007.

And “celebrating” inevitably means “spending cash.”

To that finish, these participating in Patty’s Day 2023 plan to spend a median of $43.84 per family, with most planning to have fun by carrying inexperienced.

So, in case you’re in fashion ecommerce, St Patrick’s Day is an apparent event to push your greenest attire.

That’s exactly what youngsters’s clothes model Rockets of Superior did in my subsequent March e-newsletter instance:

That is some clever e mail advertising.

When most individuals consider St Patrick’s, they think about busy pubs and Guinness hats. In different phrases, not very child-friendly.

However Rockets of Superior reveals that with a little bit creativeness and a few good messaging, it’s completely potential to make use of the vacation for selling children’ clothes.

5. Oribe Hair Care: Have a good time Ladies’s Historical past Month

Google Cloud analysis revealed that four-fifths of customers want a model’s values to align with their very own. What’s extra, three-quarters say they’ve “break up up” with a model over a distinction in values.

And with Women’s History Month — a celebration of the very important position ladies have performed in American historical past — taking place yearly in March, that is the proper alternative to applaud the contribution of girls to the success of what you are promoting.

That’s exactly what Oribe Hair Care does right here:

One phrase of warning:

Should you’re going to affix the dialog round Ladies’s Historical past Month (or another consciousness occasion), don’t make all of it about promoting merchandise. In any other case you danger wanting inauthentic, cynical, and grasping—which is a large turnoff for customers.

For that cause, Oribe Hair Care barely mentions itself on this March e-newsletter instance, apart from a quick reference to Channel Advertising Supervisor Lori Polk’s favourite Oribe product:

Not solely that, however the model eschews the basic “store now” or “browse our assortment” CTAs in favor of a hyperlink to its Instagram account, which comprises additional particulars about its Ladies’s Historical past Month marketing campaign:

6. Design Inside Attain: Use Tax Refund Season to Push Massive-Ticket Purchases

It doesn’t have the fervour of Valentine’s Day or the thrill of Christmas.

But it surely’s nonetheless a doubtlessly enormous alternative for ecommerce entrepreneurs.

Whereas the deadline for tax returns falls in mid-April, analysis from the National Retail Federation reveals that 4 in 5 People file their returns in February or March.

Need to know the excellent news for manufacturers? Three-fifths of persons are anticipating a tax refund in 2023.

And whereas the vast majority of recipients plan to stay their refunds straight into financial savings or use them to pay down money owed, others are planning to spend, spend, spend.

One in 9 intend to spend money on house enchancment in 2023, one-tenth have their eyes on a “main buy,” and an extra one in ten are planning to splurge:

That tells me one factor: tax return season is a brilliant time to advertise big-ticket objects.

And with the IRS issuing most refunds in 21 calendar days or fewer, March is the prime time to begin pushing these high-end purchases.

Design Inside Attain positively obtained the memo. In March 2022, it shared this article showcasing high-end furnishings model Herman Miller:

These chairs value 1000’s of {dollars}, which positively qualifies as a “big-ticket buy.”

However this isn’t nearly exhibiting off your costliest merchandise.

Design Inside Attain added some urgency by introducing a flash sale, giving would-be splurgers an incentive to purchase now.

7. Greetabl: Present Commencement Give Inspiration

Commencement is yet one more huge gift-buying vacation, with one-third of People planning to buy congratulatory presents for highschool and school graduates, based on knowledge from the NRF.

Common spending on items quantities to nearly $115, whereas whole spending reached $5.8 billion in 2022. That’s fairly beneficiant.

Frankly, the NRF’s record of prime commencement items is type of uninspiring, with money, greetings playing cards, and present playing cards rated as the most well-liked choices.

None of these issues wants a lot ahead planning.

Nevertheless, 16 p.c of respondents mentioned they supposed to present attire to the graduate of their life, whereas 11 p.c opted for electronics merchandise. These are objects that positively require a little bit extra thought.

So there’s clearly potential for a variety of entrepreneurs to capitalize on all that pre-graduation spending. And late March is a wise time to begin pushing your graduation-related messaging.

Unsurprisingly, gifting model Greetabl was wanting to get in on the act, sharing this e mail with its viewers in March 2022:

I just like the messaging right here. “Know a grad value celebrating?” places the onus on the client; it nearly guilt-trips them into taking motion.

But it surely’s not my favourite factor about this e mail; that honor goes to this simple-but-effective piece of messaging:

The bulk ofshoppers received’t want their commencement items to reach in early April. That’s approach too early for most faculties and faculties. So Greetabl provides prospects the choice of scheduling their order to reach at a time of their suiting.

It is a good transfer, with analysis from Sendcloud revealing that 67 p.c of customers say versatile supply is necessary to them when purchasing on-line.

So what does that flexibility appear like?

In accordance with Sendcloud, 65 p.c of customers need the flexibility to decide on the precise date their order arrives, whereas 71 p.c wish to select a timeframe for his or her supply. What’s extra, nearly half need to have the ability to alter their delivery slot even when an merchandise is already on the highway.

Even in case you can’t fulfill all of these calls for, it’s in your pursuits to present prospects as a lot alternative as potential the place delivery is anxious—particularly in the case of present purchases.

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