Musk thankful for Apple’s support in Twitter turnaround

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Together with many advertisers, Apple reportedly cut its advert spend on Twitter following Elon Musk’s taking up as CEO. Whereas present commitments may very well have meant that Apple did not spend much less on Twitter promoting on the time, it was nonetheless sufficient to ship Musk raging.

Now in response to Selection, Musk has thanked Apple — and in addition Disney — for persevering with to be Twitter’s largest advertisers. Musk was talking on the Morgan Stanley Expertise, Media and Telecom Convention in San Francisco on March 7, 2023.

In addition to alluding to a couple different giant advertisers and particularly calling out Apple and Disney, Musk additionally claimed that his “rapid and drastic motion” is saving Twitter from its dire funds.

“There have been a couple of bumps within the street, however that is to be anticipated,” he stated. “Now we have now the chance to develop [Twitter] into one thing spectacular.”

“I do not wish to jinx it or something,” he continued, “however I feel we have now a shot at being money stream constructive within the second quarter.”

Whereas Musk’s Twitter raging towards Apple was presumably quietened by the corporate persevering with to promote, on the time his turnaround adopted Tim Cook giving him a tour of Apple Park.

Previous to that, he’d claimed Apple was threatening to take away Twitter from the App Store “however will not inform us why.” And in his flip he threatened to “make another cellphone,” if Apple did take away it.

Following the Apple Park tour, Musk announced that Apple had “by no means thought of” eradicating Twitter from the App Retailer.