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Episode Abstract
The period of time and vitality it takes to get your model featured in a top-tier media outlet isn’t for the faint of coronary heart. It’s all about constructing significant relationships with the suitable folks.
On this episode of Radically Clear, Lauren Gumport, Vice President of Communications and Model at Faye reveals a few of her prime secrets and techniques for getting top-tier media protection.
She calls out how media professionals are busy folks and why it’s as much as entrepreneurs to make their job simpler. One of many methods Lauren suggests entrepreneurs can construct an excellent relationship is by creating customized pitches for every journalist. Taking pitching to the following stage requires you to attach with the individual, not only a stranger who occurs to be a journalist.
Keep in mind, you’re pitching to an individual, not a publication.
All through the episode, Lauren confirms that if you would like top-tier protection, it’s important to ditch the “spray and pray” methodology when connecting with journalists. As a substitute, outline fifty to one-hundred reporters who matter to your house and construct these relationships over time.
As well as, Lauren even dives into the kind of content material that issues, why social media managers ought to stay in-house, and the way she is measuring media relations’ impression on the model.
Scorching Matters of this Episode Embody:
- Why social media ought to stay in-house
- The best way to get top-tier protection for a model no one has heard of
- Constructing measurement plans to measure public relations successfully
Meet Lauren
Lauren Gumport is the Vice President of Communications & Model at journey insurance coverage disruptor, Faye.
Passionate in regards to the mixture of journey and tech and the way the mixture of the 2 transforms experiences, Lauren has 10+ years of expertise in launching high-growth startups to world audiences.
With a data-driven method to storytelling, Lauren has reached worldwide markets and pushed startup progress exponentially.
Previous to Faye, Lauren labored as Director of International Communications at prime Y combinator-backed Guesty the place she took the model’s journey tech resolution world, incomes an even bigger presence in key markets to be able to enhance the corporate’s backside line and form the vacation-rental house’s narrative as we all know it immediately.
An award-winning media relations govt who advises startups on PR in her free time, Lauren can oftentimes be discovered working as a digital nomad defining and shaping the following developments in journey. Lauren’s commentary has been revealed in shops together with BuzzFeed, USA Today, The Wall Street Journal, and Forbes.
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