Google provides touchdown web page load time to High quality Rating
In 2008, Google AdWords confirmed a brand new addition to High quality Rating: touchdown web page load time.
Google stated they did this for 2 causes:
First, customers have the perfect expertise after they don’t have to attend a very long time for touchdown pages to load. Interstitial pages, a number of redirects, excessively sluggish servers, and different issues that may improve load instances solely preserve customers from getting what they need: details about your enterprise. Second, customers usually tend to abandon touchdown pages that load slowly, which may harm your conversion charge.
– Inside AdWords, Landing page load time will soon be incorporated into Quality Score
And what did Google think about to be too sluggish? Google was usually obscure, telling Search Engine Land:
- “Our purpose is to encourage advertisers with touchdown pages which might be excessively sluggish to hurry up their websites. It’s not potential to supply a precise variety of seconds above which we’d think about a web site to load ‘slowly,’ since we alter for regional and nation variations in common load instances.”
Learn all about it in Load Time Confirmed As AdWords Quality Score & New Category Exclusion Feature.
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From Search Advertising Expo (SMX)
Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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