“I simply need to be very clear: Bard is just not search.”

That’s in response to Jack Krawczyk, the product lead for Bard, talking throughout a Google all-hands assembly late final week, CNBC reported.

Why we care. Following a rushed introduction of Bard, there was confusion inside the search business. Google is in charge for a lot of that confusion for the way in which it launched Bard similtaneously it teased “AI-powered options” coming quickly to look.

Why the confusion. Google’s introduction of Bard was rushed to upstage Microsoft’s introduction of the new Bing with ChatGPT integration the next day.

Google CEO Sundar Pichai’s weblog put up introducing Bard (An important next step on our AI journey) included pictures of ChatGPT-style responses to 2 search queries (“is piano or guitar simpler to study and the way a lot observe does every want”; “what are the very best constellations to search for when stargazing”).

Similar to ChatGPT grew to become synonymous with generative AI, Bard immediately grew to become synonymous with these generative AI options in Google search. A Google spokesperson reached out to us shortly after our Bard story was revealed to make clear the distinction:

  • “Bard is separate from Search, so speaking concerning the Search screenshots within the context of Bard isn’t correct. Bard is one factor, after which generative AI options in Search are separate. Bard is a standalone expertise, not in Search.”

Separating Bard from search. Apparently, even Googlers (who have been testing and improve Bard) are nonetheless additionally unclear concerning the distinction between Search and Bard. One of many questions requested of Google management on the all-hands assembly was:

  • “Bard and ChatGPT are giant language fashions, not information fashions. They’re nice at producing human-sounding textual content, they don’t seem to be good at making certain their textual content is fact-based. Why do we predict the large first utility needs to be Search, which at its coronary heart is about discovering true info?”

Krawczyk added to his “Bard is just not search” response by including “we will’t cease customers from attempting to make use of it like search.” From the CNBC report:

He stated Google continues to be catering to individuals who need to use it for search, indicating that the corporate has constructed a brand new function for inside use referred to as “Search It.”

“We’re going to be attempting to get higher at producing the queries related there, in addition to relaying to customers our confidence,” Krawczyk stated. He added that customers will see a tab that claims “view different drafts,” which might level folks away from search-like outcomes.

“However as you need to get into extra of the search-oriented journeys, we have already got a product for that — it’s referred to as search,” he stated.

Dig deeper. Google execs tell employees in testy all-hands meeting that Bard A.I. isn’t just about search by Jennifer Elias by way of CNBC

The put up Google: ‘Bard is not Search’ appeared first on Search Engine Land.
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